VWO Contentsquare Integration

Contentsquare is a digital experience analytics platform that helps businesses understand how users interact with their websites and apps. It provides detailed insights into user behavior through features like session recordings, heatmaps, journey analysis, and performance metrics. The platform uses AI and machine learning to analyze digital interactions and help companies optimize their digital experiences and increase conversion rates.

The VWO-Contentsquare integration enables sending visitor test data from VWO to Contentsquare in real-time, letting you analyze how different test variations impact user behavior. This integration allows dynamic filtering of Contentsquare reports based on VWO test variations and helps identify which variations perform better through detailed user behavior analysis.

1. A/B test analysis

Analyze detailed visitor behavior for each test variation by segmenting Contentsquare’s heatmaps and behavior metrics based on which VWO test variant a user saw. This helps understand exactly why one variation performed better than another.

2. Segmented user behavior analysis

Filter user recordings and behavior patterns in Contentsquare based on specific VWO test variations to identify friction points or opportunities specific to each test group.

3. Conversion path optimization

Track and analyze how users exposed to different VWO test variations navigate through your site using Contentsquare’s journey analysis, helping identify which test variations create the most optimal user flows.

For example, a travel booking site tests different homepage layouts featuring either flights or hotels prominently. Through Contentsquare’s journey analysis of VWO test groups, they find that users shown the flight-first variant are 40% more likely to complete a booking within 3 page views, while hotel-first users tend to browse more pages before converting.