VWO BigQuery Integration | VWO Integration

BigQuery is Google Cloud’s enterprise data warehouse solution that lets you analyze massive datasets quickly using SQL queries. It’s fully managed, serverless, and can process petabytes of data using Google’s infrastructure. You can run complex queries across multiple datasets, combine data from various sources, and get insights in seconds without managing any infrastructure.

The VWO and BigQuery integration enables organizations to automatically stream A/B testing data into a centralized warehouse, creating a single source of truth for all experimentation metrics.

By combining VWO’s testing data with other business data sources in BigQuery, teams can leverage SQL to perform advanced analyses, create custom segments, and generate deeper insights that wouldn’t be possible within VWO’s native interface.

1. Data Consolidation

Stream VWO experiment data automatically to BigQuery, creating a single source of truth for all testing data. This allows teams to compare test results across platforms and combine VWO insights with data from other analytics tools.

For example, automatically merge VWO A/B test results with Google Analytics data to see how design changes impact not just immediate metrics set up in the VWO campaign, but conversion rates across different traffic sources.

2. Advanced data analysis

Leverage BigQuery’s SQL capabilities to analyze VWO test data alongside other business metrics. Create custom segments and run complex queries that go beyond VWO’s native reporting capabilities.

For example, analyze how a homepage test performed specifically for mobile users who made purchases in the last 30 days using SQL queries in BigQuery.