VWO BigCommerce Integration

BigCommerce is a leading e-commerce platform that enables businesses to create, manage, and scale their online stores. As a SaaS solution, it offers robust features including customizable templates, multi-channel selling capabilities, and built-in SEO tools.

The VWO and BigCommerce integration provides seamless access to VWO’s full optimization toolkit directly within your BigCommerce store environment.

The integration enables you to:

• Deploy A/B tests without touching your store’s code
• Track BigCommerce-specific events like add-to-cart, and purchases
• Apply personalization based on BigCommerce user data and shopping behavior
• Generate heatmaps and session recordings that correctly capture dynamic elements

1. Personalization for enhanced customer experience

Deliver targeted experiences based on visitor behavior and attributes. For instance, a beauty products retailer could show different homepage layouts and product recommendations to first-time visitors versus returning customers who have previously purchased.

2. Behavioral analysis for conversion optimization

Through session recordings, heatmaps, and funnel analysis, merchants can identify exactly where customers struggle in their journey.

For example, an electronics store might discover through session recordings that customers frequently return to the specifications tab on product pages before abandoning their cart. The heatmap might show they’re searching for shipping information, leading to a design change that makes shipping details more prominent. Funnel analysis could then confirm if this change improved conversion rates at specific stages of the purchase journey.

3. A/B testing and experimentation

Test different product page layouts and elements like image placement, product descriptions, and CTA button variations to identify what drives higher conversions.

For example, an apparel store could test two versions of their product page – one with a standard image gallery versus another with a 360-degree product view, while simultaneously testing different placements of size charts and “Add to Cart” buttons. This helps identify the combination that drives the highest conversion rate for their specific audience.