If you’ve noticed a steady increase in mobile traffic to your website, you are certainly not the only one! With a quarter of the global web searches conducted on a mobile device, the importance of a mobile website cannot be undermined.
How does it work?
VWO allows you to target your mobile, and tablet, traffic and show them a personalized variation of your website. It works with both responsive and fixed-layouts sites to deliver a seamless mobile experience. This means that you can now choose which parts of the website to display on a mobile device, what form of navigation best fits the mobile and what content is most relevant to mobile users.
How to set up a Mobile Optimization campaign in VWO