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Turn product knowledge into conversion power

VWO Product Training is a continuous, hands-on learning experience tailored to help you master the VWO platform and unlock its full potential. Whether you’re a new user or a seasoned optimizer scaling experimentation across teams, our training resources are designed with your success in mind.

Client-centered learning

Our Training & Learning Solutions team is laser-focused on delivering product knowledge that sticks. From foundational overviews to in-depth feature walkthroughs, we build training experiences that are customized, impactful, and globally accessible.

Training that meets you where you are

Our training team serves a global client base with customized programs designed for diverse industries, regions, and levels of experimentation maturity.

Customer-focused sessions

Whether it’s your first test or your 100th, we tailor sessions based on your team’s maturity, use cases, business objectives, user roles, and goals, making every learning count.

Mobile, desktop, and everything in between

We know that experience optimization isn’t just desktop-focused. Our sessions cover mobile-first best practices, helping your team spot conversion leaks across all devices.

High customer satisfaction

Our post-training surveys consistently show high satisfaction ratings, thanks to our personalized and hands-on approach.

3361
Accounts trained so far
7170
Training calls
1083
Feedback received
95%
CSAT

Training designed to help you win

Master VWO with expert-led training sessions customized to your goals, so you can optimize faster, test smarter, and drive results with confidence.

Unmatched experience

With over 10 years of industry knowledge, our training professionals have helped more than 70,000 VWO users grow their experimentation maturity and platform proficiency.

Always on knowledge-base

Our self-serve library is available 24/7, complete with in-depth product documentation, video walkthroughs, and FAQs to help you solve problems as they arise.

Deep dives for advance users

Already familiar with VWO? We offer in-depth modules on advanced targeting, personalization, integrations, Data360, feature management and experimentation frameworks.

Hands-on sessions

Expect interactive walkthroughs, live Q&A, and real-world application scenarios to reinforce learning.

Real usecases, not just theory

Each course is packed with real-world scenarios and CRO tactics pulled directly from high-performing VWO clients.

Product training webinars

Choose how you learn best. Access live instructor-led sessions and recorded webinars to build your skillsets. Join our experts for regularly scheduled deep dives into key features, product updates, and advanced strategies.

Feature Management Experience

Rohan Shorey
Rohan Shorey

Product Trainer

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Rollouts and Data 360

Rohan Shorey
Rohan Shorey

Product Trainer

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How to personalize your visitors experience

Rohan Shorey
Rohan Shorey

Product Trainer

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Different types of Testing

Rohan Shorey
Rohan Shorey

Product Trainer

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Best Practices before you start your test

Rohan Shorey
Rohan Shorey

Product Trainer

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Creating your Events & Building Metrics

Rohan Shorey
Rohan Shorey

Product Trainer

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Training catalog

A complete list of our training offerings, from foundational 101 courses to advanced optimization and experimentation strategies. Explore a curated list of courses, crafted for different roles and experience levels. On top of these foundational courses, we offer advanced courses that can be customised based on specific customer requirements.

VWO Insights

Use insights about visitor behavior to drive growth and conversions.

Topics Covered
Metrics Funnels Heatmaps Recordings Forms Surveys
2 sessions 2 hours

VWO Testing

Test and create web experiences that convert.

Topics Covered
VWO Plan A/B Test Multivariate Test Split Test Rollouts
2 sessions 2 hours

VWO Personalize

Easily deliver 1000s of unique journeys to the right audience, at the right place, and at the right time.

Topics Covered
URLs Editor Experience level targeting Metrics Reports
1 session 1 hour

VWO Data360

Unify customer data to accelerate your optimization program.

Topics Covered
Pages Profiles Attributes Events Segments Metrics Audit
1 session 1 hour

VWO Mobile App Insights

Analyze user behavior to enhance in-app experience.

Topics Covered
SDK installation Heatmaps Recordings
1 session 1 hour

VWO FME

Test complex features across any tech stack or device.

Topics Covered
SDK installation Feature flags Flag rollouts Flag testing Flag personalize Tech debt
1 session 1 hour

Meet your trainers

Our instructors aren’t just experts on VWO, they’re passionate educators dedicated to your growth. They bring over a decade of experience in CRO, experimentation strategy, and platform onboarding. Each trainer is a VWO expert and a passionate educator who ensures every session is engaging and practical.

Hetal Kinger
Niha Fathima
Rohan Shorey
Ruena Vas
João Victor
Sadiya Kausar

Hear from our customers

Very thorough and complete. It is a powerful tool, and it is a lot to learn in three sessions, but Hetal did a marvelous job of walking us through all pertinent parts of the tool and tying it back to our website and testing needs.

Jenny Oelkers

Senior Director of Marketing

The sessions were well organized, easy to follow through, and to implement. Not too fast but not too slow, and very clear

Léa Jacquet

Consultante Marketing Digital chez MG Motor France

The training sessions with Sadiya were insightful, informative, and engaging. Sadiya knew the ins and outs of the tool and was able to answer all my questions. I felt comfortable asking about specific use cases and things that I'm not sure of. Sadiya knew how to keep me engaged and made sure that I understood the points by asking the right questions. I'm more confident and even excited about starting our campaign after going through all the training sessions with her.

Kat Figueroa

Full Stack Developer

Very informative and helpful. Ruena was very thorough in talking through every aspect of the UI and explaining all of VWO's many capabilities.

Justin Hannah

Senior Director of Marketing Technology & Automation

Very informative! Ruena was incredibly friendly and helpful; she had answers to all of our questions (even the silly ones) and was so patient and kind throughout the sessions.

Lindsay Fry

Senior Digital Marketing Specialist

We greatly appreciated the opportunity to attend VWO's training program. The sessions provided by Sadiya were incredibly helpful in building our skills and knowledge. She did an excellent job of making the material engaging through her interactive teaching style and asking thoughtful questions to check our understanding. The use case examples directly on our website allowed us to gain practical experience that we can apply moving forward. Overall, the training was well-structured, relevant to our work, and delivered in an impactful way. We learned a tremendous amount that will benefit us going forward. Thank you to Sadiya and the entire VWO team for providing such a valuable learning experience.

Hannah Hook

Senior Digital Marketing Specialist

These sessions were VERY informative and helpful. There is a lot of information available in the tool, and having Hetal show us how to work within the tool has been invaluable.

Cheri Good

Website Administrator

Awesome! I was able to learn how to use forms and other insights tools and for us that could be a game changer :)

Jose Miguel Martínez

W

Very thorough and complete. It is a powerful tool, and it is a lot to learn in three sessions, but Hetal did a marvelous job of walking us through all pertinent parts of the tool and tying it back to our website and testing needs.

Jenny Oelkers

Senior Director of Marketing

The sessions were well organized, easy to follow through, and to implement. Not too fast but not too slow, and very clear

Léa Jacquet

Consultante Marketing Digital chez MG Motor France

The training sessions with Sadiya were insightful, informative, and engaging. Sadiya knew the ins and outs of the tool and was able to answer all my questions. I felt comfortable asking about specific use cases and things that I'm not sure of. Sadiya knew how to keep me engaged and made sure that I understood the points by asking the right questions. I'm more confident and even excited about starting our campaign after going through all the training sessions with her.

Kat Figueroa

Full Stack Developer

Very informative and helpful. Ruena was very thorough in talking through every aspect of the UI and explaining all of VWO's many capabilities.

Justin Hannah

Senior Director of Marketing Technology & Automation

Very informative! Ruena was incredibly friendly and helpful; she had answers to all of our questions (even the silly ones) and was so patient and kind throughout the sessions.

Lindsay Fry

Senior Digital Marketing Specialist

We greatly appreciated the opportunity to attend VWO's training program. The sessions provided by Sadiya were incredibly helpful in building our skills and knowledge. She did an excellent job of making the material engaging through her interactive teaching style and asking thoughtful questions to check our understanding. The use case examples directly on our website allowed us to gain practical experience that we can apply moving forward. Overall, the training was well-structured, relevant to our work, and delivered in an impactful way. We learned a tremendous amount that will benefit us going forward. Thank you to Sadiya and the entire VWO team for providing such a valuable learning experience.

Hannah Hook

Senior Digital Marketing Specialist

These sessions were VERY informative and helpful. There is a lot of information available in the tool, and having Hetal show us how to work within the tool has been invaluable.

Cheri Good

Website Administrator

Awesome! I was able to learn how to use forms and other insights tools and for us that could be a game changer :)

Jose Miguel Martínez

W

Very thorough and helpful. Hetal explained every little thing with great examples for the team to understand.

Natalia Ramos

E-Commerce Merchandise Manager

The training sessions with Ruena were fantastic! She was very thorough in explaining all aspects of the tool, from higher-level concepts to technical details. She did a great job as well with answering our questions and even helped us troubleshoot one of the tests we had running.

Karen Schwarze

Web Producer

Excellent - my organization has been using the A/B testing portion for almost a year, but we were hoping to expand into custom information on a page for specific visitors. João was able to explain everything perfectly and show that the personalized feature will get the job done for us, along with multiple ways to implement experiences.

Michael V. Colianna

Senior Web Developer

Very pleasant and with a lot of practical details, also solving with us some real problems, really satisfied.

Dragan Ardala

Head Of Product Development

The Training Sessions were very explanatory and detailed. João Victor answered all questions always with a smile on his face. It was very good!.

Nicollas Villanova

Analista de CRO

Niha was extremely helpful in addressing all my queries regarding VWO, Google Analytics, and Data360. She demonstrated a clear understanding of my needs and provided solutions that were tailored to my context. Additionally, she welcomed my suggestions and feedback on product enhancements, especially where the scope of VWO was limited, showing a positive and open approach to improvement.

Minaxi Goel

Senior User Experience Researcher, Brand & Communications

Wonderful! Hetal has a very methodical and articulate way of approaching every feature and ran me through the entire VWO platform in a way that really helped me to understand the information being presented. As someone who is completely new to this product and products like VWO, I was grateful for her expertise and demonstrations.

Alex Greene

Website and SEO Lead

Niha conducted an excellent session where she navigated through various sections of the VWO tool with great clarity. She addressed all my queries effectively and provided precise resolutions to my doubts. The session was both insightful and productive. I'm looking forward to diving deeper into the tool, implementing our hypotheses, and leveraging it to improve conversion rates for our clients.

Mayank Anand

Pivotconsult Digital Analyst

Very thorough and helpful. Hetal explained every little thing with great examples for the team to understand.

Natalia Ramos

E-Commerce Merchandise Manager

The training sessions with Ruena were fantastic! She was very thorough in explaining all aspects of the tool, from higher-level concepts to technical details. She did a great job as well with answering our questions and even helped us troubleshoot one of the tests we had running.

Karen Schwarze

Web Producer

Excellent - my organization has been using the A/B testing portion for almost a year, but we were hoping to expand into custom information on a page for specific visitors. João was able to explain everything perfectly and show that the personalized feature will get the job done for us, along with multiple ways to implement experiences.

Michael V. Colianna

Senior Web Developer

Very pleasant and with a lot of practical details, also solving with us some real problems, really satisfied.

Dragan Ardala

Head Of Product Development

The Training Sessions were very explanatory and detailed. João Victor answered all questions always with a smile on his face. It was very good!.

Nicollas Villanova

Analista de CRO

Niha was extremely helpful in addressing all my queries regarding VWO, Google Analytics, and Data360. She demonstrated a clear understanding of my needs and provided solutions that were tailored to my context. Additionally, she welcomed my suggestions and feedback on product enhancements, especially where the scope of VWO was limited, showing a positive and open approach to improvement.

Minaxi Goel

Senior User Experience Researcher, Brand & Communications

Wonderful! Hetal has a very methodical and articulate way of approaching every feature and ran me through the entire VWO platform in a way that really helped me to understand the information being presented. As someone who is completely new to this product and products like VWO, I was grateful for her expertise and demonstrations.

Alex Greene

Website and SEO Lead

Niha conducted an excellent session where she navigated through various sections of the VWO tool with great clarity. She addressed all my queries effectively and provided precise resolutions to my doubts. The session was both insightful and productive. I'm looking forward to diving deeper into the tool, implementing our hypotheses, and leveraging it to improve conversion rates for our clients.

Mayank Anand

Pivotconsult Digital Analyst

How to book an onboarding/training session?

Book personalized training tailored to your needs. Once you’ve chosen a plan, your Customer Success Manager will guide you through the next steps, connecting you with a qualified VWO trainer in your region. A customized training plan will then be developed to align with your goals and preferred schedule.

Purchase a plan

Training needs assessment by CSM

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