“I’ve run A/B tests for months, but I still can’t pinpoint exactly why Variation B outperforms the original by 18%.”
“Our latest redesign shows increased engagement on paper, but I am not sure whether users are truly interacting with the new features.”
Sounds familiar?
Well, you’re not alone. Many marketing and optimization managers find themselves lost in data, struggling to see the real story behind their users’ clicks.
Move Past Tedious Analysis to Clear, Actionable Insights.
For many, understanding user behavior across different test variations, audience segments, or device types involves a familiar, yet frustrating, routine:
- Endless toggling between browser tabs, painstakingly trying to align heatmaps for a side-by-side look.
- The challenge of spotting those crucial, subtle differences in interaction patterns that could be the key to unlocking significant conversion improvements.
- A lingering uncertainty about the impact of design changes as the “before and after” visual story isn’t immediately clear.
- Valuable hours consumed by manual analysis that could be better invested in strategy and actual optimization work.
This isn’t just about inefficiency, it’s about the missed opportunities.
Visualize the “Why” Behind Your Data & Optimize with Unprecedented Confidence!
VWO Heatmap Comparisons transform your analysis from a task to an insight engine. Instantly compare two heatmaps side-by-side within VWO; our synchronized view ensures perfect alignment as you scroll, eliminating guesswork and providing clear, immediate visual feedback on the same page sections.
With this capability, you will be able to perform:
A/B Test Analysis: Connect directly with your VWO A/B tests and see exactly how user interactions differ between your control and variations. At times, you might see that the metrics are uplifted, but using Heatmaps Comparisons, you can even visually understand whether users were behaving the way you hypothesized.
Deep Multi-Dimensional Audience Understanding: Apply VWO’s robust segmentation to compare how different audience groups, like first-time vs. returning visitors, or visitors from different localities, interact with the same page. This nuance will add immense clarity to your analysis and enable precise content targeting to specific user cohorts.
Cross-Device Behavior Analysis: Effortlessly compare interaction patterns across desktop, tablet, and mobile to identify device-specific friction points and unique optimization opportunities. For example, a travel platform can understand how their mobile users interact with the search results, compared to desktop users side-by-side, and see whether a layout change is needed in either for higher bookings.
- Identify Trends & Redesign Impact [Coming-Soon]: Compare heatmaps of the same page from different date ranges to visually measure the true impact of design changes, seasonal trends, or marketing campaigns. For instance, after a pricing page redesign, a B2B SaaS brand might see improved engagement metrics, but Heatmap Comparisons could expose that users no longer scrolled to the enterprise plan section – a critical revenue threat conventional metrics had missed.
The Outcome?
- Faster analysis.
- Reduced analysis errors.
- Enhanced team collaboration with clear visual evidence.
- Added layer of nuance in making data-backed optimization decisions.
Imagine the clarity and confidence you’ll gain by truly understanding ‘why‘ users are doing what they’re doing.
Uncover Hidden Behavior Patterns and Elevate Your Optimization Strategy
It’s time to move from guessing to seeing. VWO’s Heatmap Comparisons is available now in the Pro and Enterprise plans of VWO Insights
- Explore Now: Dive into your VWO account and experience the power of side-by-side comparison on your existing heatmaps! (Click here)
- Schedule a Personalized Demo: Let our experts show you how Heatmap Comparisons can specifically benefit your website and answer all your questions. (Click here)
- Learn More: Get all the details in our comprehensive Knowledge Base article. (Click here)
Don’t let valuable insights stay hidden. Take action today and elevate your understanding of user behavior with VWO Heatmap Comparisons!
To know more, feel free to contact us at support@vwo.com.
