VWO is excited to unveil VWO Copilot, our AI-powered assistant built to automate, simplify, and scale every facet of your conversion rate optimization (CRO) cycle. VWO Copilot encompasses a suite of specialized Copilots, each built to handle distinct optimization tasks within each of VWO’s connected products. Whether you’re analyzing user behavior using heatmaps and session recordings, discovering new ideas to test, setting up campaigns, or creating variations, VWO Copilot automates these processes, enabling you to work more efficiently, achieve superior results fast, and discover hidden opportunities to optimize.
In addition to the experimentation idea generation and survey Copilot released earlier, this release brings you the following:
- Copilot for Heatmap analysis
- Copilot for Session Recording(s) analysis
- Copilot for Visual Editor
- Copilot for page selection in campaigns
- Copilot for segment generation
The upcoming updates to VWO Copilot will further enhance your CRO by helping you uncover audience segment behavior you can monetize, generate impactful industry-specific metrics for your campaigns, get automated consolidated user behavior analysis across multiple tools in one place, and predict future user interactions to optimize engagement and conversions.
Each of these Copilot is meticulously built to address specific optimization tasks and automate the heavy lifting of running a continuous pipeline of optimization campaigns. Here are some key benefits:
- Increased optimization velocity: Automates the CRO cycle for faster experimentation and iteration.
- Automation of mundane tasks: Frees up teams to focus on high-impact activities by automating routine tasks.
- Enhanced accuracy: Minimizes human error, ensuring campaigns are set up correctly the first time.
- Scalability: Enables efficient management of larger, more complex campaigns as businesses grow.
Let’s now take a closer look at each of the five Copilots:
1. Copilot for heatmap analysis
This Copilot analyzes clicks, scrolls, and mouse movements across heatmaps, zonal maps, and scroll maps, delivering actionable recommendations to optimize page layout and boost conversions. Factoring in business goals like “boosting conversions” highlights key areas to elevate your KPIs. Check out the video below.
Key Benefits:
- Automated insights: Eliminates manual analysis and subjective interpretations, ensuring consistent and accurate insights.
- Data-driven recommendations: Receive actionable suggestions based on comprehensive data analysis tailored to your business objectives.
- Revenue impact: Implement optimizations swiftly to drive sales and improve user satisfaction, directly impacting revenue.
Typical Use Cases:
- E-commerce: Identify and resolve churn reasons in the online purchase funnel to decrease abandonment rates.
- SaaS: Enhance UI/UX to increase demo sign-ups by identifying and addressing engagement drop-offs.
- Finance: Diagnose usability issues in loan application forms to reduce abandonment rate
2. Copilot for session recording(s) analysis
This Copilot quickly summarizes session recordings, highlighting key behaviors, navigation patterns, and interaction points to identify user pain points and trends in minutes, saving hours of manual analysis. Check out the video below.
Key Benefits:
- Efficient analysis: Quickly summarizes complex session data, reducing the time spent on manual review.
- Actionable insights: Highlights key user behaviors and interaction points that inform optimization strategies.
- Accelerated decision-making: Facilitates faster identification of issues and opportunities, enabling timely optimizations.
Typical Use Cases:
- User experience improvements: Identify common navigation issues or stumbling blocks that hinder user engagement.
- Identify funnel drop-off reasons: Detect behaviors that lead to drop-offs in the conversion funnel, enabling targeted optimizations.
- Product/feature optimization: Gain insights into how users interact with new features or products, informing iterative design improvements.
3. Copilot for Visual Editor
This Copilot creates campaign variations from simple conversational commands, automatically applying edits and generating multiple design options—empowering non-technical users to make complex changes quickly, without code. Check out the video below.
Key Benefits:
- Automated variation creation: Generate multiple design variations in real-time based on prompts.
- No coding required: Implement complex edits without needing technical expertise.
- Enhanced optimization velocity: Reduce setup time and scale and accelerate CRO cycles to do more in less time.
Typical Use Cases:
- Retail/E-commerce: Quickly update webpage themes for seasonal promotions, such as changing the site to a holiday theme with festive colors and banners.
- SaaS: Modify UI elements to enhance user engagement and aesthetic appeal, like adding a glowing shine effect around the CTA button.
4. Copilot for page selection in campaigns
This Copilot automates the selection and grouping of web pages by detecting URL patterns and generating regular expressions, making multi-page campaign setups effortless and error-free. Check out the video below.
Key Benefits:
- Automated regular expressions: Generate complex URL patterns effortlessly, ideal for large-scale websites like e-commerce websites with large volumes of SKUs.
- Error reduction: Minimize mistakes in multi-page setups, ensuring accurate campaign targeting.
- Time efficiency: Accelerate campaign setup and reduce time to launch.
Typical Use Cases:
- E-commerce: Select product pages within specific ID ranges without manual coding. For example, targeting all product pages with IDs between 1000 and 2000.
- SaaS platforms: Easily include and exclude specific pages based on URL patterns, such as targeting all pricing pages while excluding blog pages.
- Content websites: Group pages following specific URL structures for targeted optimizations, like all articles under a particular category.
5. Copilot for segment generation
This Copilot creates detailed audience segments and trigger conditions based on natural language inputs, considering factors like location, device, and user behavior for precise targeting and analysis. Check out the video below.
Key Benefits:
- Smart audience generation: Define target audiences using natural language, automatically building segments with logical operators.
- Automated campaign triggers: Set up campaign triggers based on specific user actions effortlessly.
- Automated report filtering: Create user segments to filter reports, enabling cohort-specific insights.
Typical Use Cases:
- Geographic Targeting: Define segments like “Visitors from major global cities” without manual data entry, such as targeting users from New York, London, and Tokyo.
- Behavioral Targeting: Engage users who abandon the checkout process with tailored campaigns, for example, targeting users who clicked the “Checkout” button but didn’t complete the purchase.
- Performance Analysis: Analyze the performance of specific user cohorts in reports with ease, such as evaluating the conversion rates of desktop visitors from organic search traffic on specific days like Monday, Wednesday, and Friday.
- Real-time engagement: Leverage AI-generated triggers to send personalized messages or offers based on real-time user actions, enhancing user engagement and increasing conversion rates.
Worried about data privacy?
Your data is safe and secure while using VWO Copilots. We understand the importance of user privacy and have ensured that none of the data used in Copilot interactions is utilized to train any public models. Additionally, VWO does not store any personally identifiable information (PII).
Excited to try it out?
Log in to your VWO account to explore the new VWO Copilot. VWO Copilot is available as early access to the growth, pro, and enterprise plans across all our products. Stay tuned for upcoming AI-powered Copilots from VWO, built to elevate your optimization journey to new heights.
For more information, contact our support team.
