Introducing the new dashboard for VWO Insights – Mobile App! It helps you quickly monitor how users are experiencing your app by highlighting friction events like app crashes, ANRs, and rage taps.
You can quickly get a bird’s-eye view of users’ struggles across all recorded sessions and user segments. Then, you can dive into interesting session recordings with a single click.
The dashboard assists you in understanding and prioritizing issues quickly so that you can build a smoother app experience for your users. Here’s what the dashboard can do for you:
Zoom into user experience issues in a blink
See where users are having trouble and how often it happens, all in one glance. By understanding these problems, you can focus on the most critical areas and fix them quickly. Track changes over time to see if your fixes are working or if new issues come up. This way, you’re constantly improving the app for your users.
For example, after releasing a new app version, you want to check if it caused any issues. The dashboard helps you compare the friction trends before and after the release date. If there’s an increase, it will tell you which type of friction is causing it. Watch session recordings to understand the problems better and take action.
Investigate how friction is affecting various user groups
Analyze friction data based on user attributes like app versions, device manufacturer, location, language, and whether users are new or returning. With VWO’s built-in customer data platform, you can also set up new attributes specific to your app, like user ID, age range, or subscription plans. This flexibility helps you understand how different user groups experience friction, giving valuable insights to improve your app.
For example, if a specific manufacturer’s devices are causing frequent rage taps, the dashboard can help you filter and quantify this issue, showing its impact compared to other manufacturers. By prioritizing fixes for these devices, you can help more users quickly, boosting overall user satisfaction.
Pinpoint app screens that cause friction
Quickly identify which screens in your app are causing the most friction, helping your UX team focus on critical areas. The dashboard highlights screens with the most UX issues and allows you to compare the performance of different screens.
For example, if the subscription screen shows high friction levels due to increased ANR (app not responding) instances, you can investigate further with session recordings. Fixing this issue can improve user satisfaction and increase subscription completions.
Get insights on the causes of app crashes
Gain insights into the types of crashes happening in your app, such as null pointer exceptions or array out-of-bounds errors. The dashboard lets you compare these crash types across different user segments, helping you understand who is affected and how.
For example, ensuring a smooth experience for your free trial users is crucial for converting them to paid plans. The dashboard shows unusual specific crashes (java.lang.ArithmeticException) among free trial users. By watching session recordings, you discover that the “Annual Subscription” toggle button triggers it. Fixing this issue can lead to more upgrades to paid plans.
Getting started
When you integrate VWO SDK with your app and start collecting session recordings in your account, you can see the stats and insights in the dashboard. Learn more about how to use the insights dashboard for mobile apps here.
If you face any issues, please contact support@vwo.com. This feature is available for all subscription plans and free trial users of VWO Insights for Mobile Apps.
