One of the key components of running A/B tests is effective user targeting. Through targeting, you define the audience & the place (specific URLs) where you would run the test. The audience could be defined around various visitor properties such as browser, geolocation, new/returning visitors, landing page URL etc.
Introducing VWO Attributes List
VWO Attributes List simplifies the process of attribute-based targeting such that you can setup the tests faster without needing Engineering help every time.
Let’s take a look at the process of setting up one such test with and without the Attributes List feature. Let’s say the test is targeted at an audience called Premium Users.
|Without Attributes List||With Attributes List|
To learn more about Attributes List in VWO, refer to this knowledge base article. It also has details about Attributes List Format and would give you complete context about the feature.
Note – Attributes List feature is available in early access for select Enterprise customers of VWO. If you’re on the Enterprise plan of VWO & would want to give it a try, you may raise a request in the form below