You’ve relentlessly tested multiple ideas; tweaked copy, changed colours, shifted element placements, and what not, just to enhance for your key metric of success. But alas, nothing has worked.
Ever wondered why? Because the path to conversions is never direct. It’s not your key element that converts users; it’s often the journey that leads to it. Users might be dropping off during checkout or abandoning sign-ups, but you don’t know exactly where or why they are losing their will to purchase.
Your report shows that your key metric is changing, but it doesn’t show you a dedicated view comparing the entire funnel’s performance in specific test variations and personalized experiences.
Well, we are exactly solving this friction for you.
Now you can track entire user funnels in your experiments and personalization campaigns
This capability lets you track and compare the entire user journey, giving you a nuanced view of user engagement at every step in specific variations of your tests, and even in your personalized experiences. This holistic view empowers you to make smarter, more impactful decisions to boost your overall funnel performance.
How does this Funnel tracking add value to your optimization?
- Keep track of the entire user journey: Each stage of your funnel is clearly depicted, showing the number of unique conversions at each step. This allows you to visualize the flow and identify bottlenecks.
- Identify specific drop-off points: The visual tapering of the funnel immediately highlights where users are abandoning the process. This critical information guides your efforts to improve specific stages.
- Understand how specific variations/experiences perform: When analyzing a campaign, the funnel chart displays the performance of each variation/experience side-by-side, making it easy to compare and understand which flow is most effective in guiding users to conversion.
- Achieve higher optimization velocity: With immense clarity of your key user funnels, you are able to uncover hidden insights faster, leading to more hypotheses, and as a result, a higher number of experiments and personalization campaigns.
How does this help your brand?
For E-commerce brands:
Checkout Funnels: Test different trust signals in the multi-step checkout process to see which one leads to higher purchases.
For SaaS brands:
Request Demo Flow: For SaaS products or apps, you can understand which messaging boosts demo requests and results into higher leads and engagement.
For Media:
Subscription Flows: Optimize the user sign-up process by testing different form tone, number of fields, or layouts and understand what increases the number of subscriptions purchased.
Simply put, it’s time to bid goodbyes to hunting metric performance individually and mapping it down to your user journeys. Instead, use funnels, and get to the nuanced insights faster, at scale.
Excited and want to know more?
You can use this funnel tracking in the Enterprise plans of VWO Testing – Web, VWO Feature Experimentation, and VWO Personalize.
Navigate to VWO Data360 and create your funnels now, to experience highly nuanced optimization!
For more details, reach out to us at support@vwo.com.
