You’ve just found a statistically significant winner – a moment of celebration for any optimization team. But that excitement is often nullified, as you have to deploy the winner manually. Every. Single. Time.
This gap between a finished test and winner deployment; is where momentum and business impact are lost. It’s like simply leaving money on the table.
Not anymore.
With Auto-Deploy in VWO Feature Experimentation, your winning variation goes live the moment it’s declared. No switching screens. No reconfiguring audiences. No tedious rule creation. Just immediate, measurable impact.
The Hidden Costs of a Manual Deployment
Every hour spent replicating targeting rules and building personalization setups is an hour of lost conversions. Manual steps not only waste time, they open the door to costly mistakes:
- Misconfiguration risks: One small targeting error can undo your test’s gains.
- Lost momentum: Successful experiments risk being abandoned or delayed.
- Revenue leakage: Every delay slows the compounding effect of your wins.
Your experimentation process should power growth, not bottleneck it.
Instantly Activate Your Winning Variation
This is why we are thrilled to introduce the Auto-deploy feature in VWO Feature Experimentation.
This powerful new capability transforms your optimization workflow by bridging the gap between a successful test and a permanent deployment. Once your experiment reaches statistical significance and a winner is declared, VWO automatically generates and deploys a personalization rule that perfectly replicates the winning variation.
- Accelerate your time-to-impact. Eliminate the need to manually build new rules. As soon as a statistically valid winner is identified, VWO deploys it automatically to your target audience. This means you start realizing the business impact of your discovery instantly, not after you’ve found time to execute the manual setup.
- Error-free execution: The auto-generated personalization rule precisely mirrors the test’s traffic allocation and original targeting. There is no need for risky re-configuration or manual data entry. What you tested is exactly what you deploy.
- Statistically-driven automation: This isn’t just blind automation. The auto-deployment only happens when your experiment reaches statistical significance, hence ensuring every change is backed by conclusive evidence.
How Does It Work?
1. Experiment reaches statistical significance.
2. VWO creates a personalization rule identical to your winning variation’s setup.
3. The winner goes live instantly, closing the gap from test completion to deployment in seconds.
Transform your optimization program from a series of disconnected steps into a continuous, automated engine for growth.
Activate Your Continuous Optimization Engine Today
The Auto-deploy feature is now available for VWO Feature Experimentation‘s Pro and Enterprise plans.
To know further about the Auto-Deploy functionality, here’s a detailed knowledge base article.
Need a hand?
Schedule a Personalized Demo: Let our experts provide a guided tour and show you how VWO Feature Experimentation can specifically benefit your optimization strategy (Click here)
For more details, reach out to us at support@vwo.com.
