We’re excited to announce VWO Pulse, a new Voice of Customer product that helps you capture contextual feedback at the right time, from your users and automatically turn it into actionable insights.
What VWO Pulse does?
Capture feedback in the moment, across channels
Capture feedback at the point of experience and not days later via email. Pulse lets you deploy surveys inside your web app, mobile app, or via shareable links, triggered by the exact behavior or moment you care about.

Run continuous feedback programs without spamming users
Build continuous feedback loops such as NPS tracking, onboarding checks or feature adoption surveys, that run automatically without over-surveying users.
Pulse’s fatigue controls let you set frequency limits, “only once” rules, and cross-survey coordination to protect user experience and data quality.

From thousands of responses to clear patterns in minutes
With VWO’s Copilot, teams no longer have to spend hours reading through thousands of open-text responses. Pulse automatically categorizes feedback based on theme and sentiment, and provides user patterns in minutes, not hours.

Get user buy-in before you spend time on developing features
Run unmoderated concept tests to get feedback on designs or prototypes from your users, before spending time on engineering effort. This helps reduce the risk of building features users don’t want.

Close the loop from insight to experiment in one platform
By integrating with the VWO platform, teams can setup a closed-loop workflow
- Observe and spot the friction in user experience.
- Ask by triggering Pulse at that moment.
- Hypothesize based on feedback themes and form ideas.
- Test the ideas via experiments run on VWO.
- Validate the results by sending a post-test survey.
- Launch the variation with confidence.

Here’s what’s coming for VWO Pulse subscribers:
- Uncover hidden themes automatically with AI-powered topic extraction and categorization across all your responses.
- Get instant clarity on what users are saying via AI-generated summaries that synthesize feedback into actionable themes.
- Track metrics that matter with custom dashboards that let you visualize and monitor feedback trends your way.
- Connect feedback directly to action through integration with VWO Insights, Testing, and more.
- View user feedback in one place by consolidating support tickets, app reviews, and other feedback sources into a single view.
Get Started
Explore VWO Pulse- You’ll see the new Pulse section in your left navigation in the product tab.

If you want a walkthrough tailored to your needs, book a personalized demo anytime. You could also read this KB article that will give you a deeper understanding of Pulse.









