The latest addition in VWO’s Widget Library helps you up your brand’s social media game. Social share buttons are important to your business because of their numerous benefits, some of them being:
- Improved exposure of your brand on different social networks.
- Deeper penetration into your target market- friends of customers have a good chance of being interested in what you offer.
- Search Engine Optimization- Check out this brief article by Bigcommerce that explains how Social Signals translate to improved search ranking.
- Ease of use- your visitors do not have to copy and paste content or the URL from the page; they can share it with just a few clicks.
In order to help you leverage these benefits easily, social share buttons have been introduced as a widget in VWO. You can test the effect of this widget by setting up a Testing campaign or directly Rollout them on your website.
Using the Visual Editor, you can add share buttons on the page. Select the platforms which you wish to enable your visitors to share to. You can choose between Facebook, Twitter, and Linkedin and fix its position on the page. Once you start the campaign, your website is live with these social share buttons.
- To optimize social shares on your website, you might need to experiment with different icons and positioning. For additional reading, check out this case study on how AMD improved social sharing on their website.
- Social sharing may not always give you positive benefits. Taloon, a Finland based e-commerce hardware store discovered to their surprise that such buttons can distract your visitors from the main goal of the page. Do check out this case study for details.
Are we missing a popular social platform? Do you want to provide options to share specific content on the page, rather than the entire page itself? Do write to us at firstname.lastname@example.org with your requirements. We are all ears to understand and enhance this widget in a way that it will be of better use to you.
If you need more information on the different widgets offered by VWO and assistance on how to use them, do check out this article.