Skip Navigation
VWO Logo VWO Logo
Dashboard
Request Demo

Back to All Updates

Privacy First Focus – Announcing our new European Data Center

Shubhankar Gupta Shubhankar Gupta 3 Min Read

At VWO, we have always taken a privacy-first approach while building world-class Experimentation products. Like you, we care that your website visitors’ privacy is respected and that your data is safe. With a new era of data protection and privacy reforms, we want to make sure that you always remain compliant with the latest privacy guidelines and it is simple for you.

As our continued commitment to privacy and security, we took the next natural step and launched an European Union(EU) data center. This data center based out of Belgium will help us grow in Europe and be closer to you.

Data Accessed by VWO

We can classify the entirety of the data gathered by VWO into the following two categories:

Customer’s Data: This is the customer’s data of VWO, associated with their purchase and use of the VWO Experimentation platform and services. This data includes customers’ login and contact information, campaign configurations, account configurations, billing configurations, and other similar data necessary to use and run the VWO application.

Visitor’s Data: This is the data of the visitors or end-users (who arrive at the customers’ website/applications) collected as part of the campaigns executed via VWO. This data powers all the features in the VWO application viz session recordings, heatmaps, surveys, A/B tests, MVTs, etc.

Where was data stored till now?

VWO has always been fully compliant with GDPR. Both VWO customers’ and their visitor’s data were stored and processed in the US-based data center, complying with GDPR law. The data of the visitors, as processed by VWO, is as per the Data Protection Agreement (DPA) for the entities that choose to configure their accounts with this data center.

How does the EU data center help you?

With the new European data center, visitors’ data will never flow out of the EU. This data center helps our European customers avoid trans-Atlantic data movement if storing data in the EU complement their strategy. Irrespective, our data center in the US will continue to store Customer’s Data.

Privacy
Our Europe data center will store your visitor’s data if you opt for the EU data residency.

What does this mean for you?

We are currently making the EU data center the default choice for our European customers. If keeping your visitor’s data local in the EU is part of your strategy, talk to your Customer Success Manager to opt for data residency in the EU. Any customer, irrespective of their plan or location, can opt for their data residency in the EU. However, we recommend this option for those based in the EU or handling visitors who are majorly from the EU.

We promise our customers who opt for data residency in the EU smooth migration without data loss or performance issues through dedicated consultation. However, nothing changes if you don’t want to use the data center.

Excited and want to know more?

To understand how VWO stores your data in the EU, please read the detailed article in our Knowledge Base. If you’re interested in moving your VWO account to the EU data center, please get in touch with your VWO Customer Success Manager or write to us at help@vwo.com

Products
VWO Platform
Plans
Growth, Pro, Enterprise, All
Tags
PrivacySecurity & Compliance
For questions/concerns
support@vwo.com
Share

Subscribe for VWO Product Updates

Be the first to know. Stay on top of the latest VWO features and releases. You will also be invited to try our exciting beta features in the works!

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail

All you Need to Know About Conversion Optimization Get the Guide