5 eCommerce Marketing Tools To Boost Conversions
This is a guest post by Disha Dinesh. Disha is a Content Writer at Godot Media, a leading content agency.
By 2019, the global revenue earned by eCommerce businesses will cross $3.5 trillion, which is more than double of what online spending was in 2015. eCommerce is an ever-expanding industry with promising profits, provided you master the art of driving traffic and conversions.
The internet, as it is today, can connect any business to its target audience, irrespective of where they reside in the world. Even so, many eCommerce businesses suffer losses from the low conversion rates that are a result of ineffective sales and marketing strategies. Sometimes, even the right strategies can let you down, without the right tools for execution. This post describes five conversion boosting tools that you can use to grow your eCommerce business.
1) SerpStat for SEO and website optimization research
SEO is an important source of referral traffic for eCommerce businesses. The better you get at SEO, the more high-quality traffic and conversions you are likely to generate. Getting good at SEO isn’t only about having the right skills, but using the right tools.
SerpStat is a back-link and keyword research tool that can help you assess your website’s SEO status. Using SerpStat’s data and the insights you glean, you can make changes to your website and SEO strategies and increase conversions. Some of the parameters you need to monitor for SEO are:
– Website ranking
– Keyword ranking
– Number and strength of backlinks
– Website performance
– Competitor’s performance
SerpStat collects data relevant to these parameters and presents it to you, so you can make the best decisions to improve your SERPs (Search Engine Page Ranks). Better SERPs result in higher traffic and better conversion rates.
2) WishPond for increased lead generation and automation
Many times, customers land on web pages and leave without making purchases. This could happen if your landing pages are not optimized. The content, design and responsiveness of landing pages affect how customers respond to them. How you manage these factors is critical in boosting your conversion rate.
WishPond is a web page creation and optimization tool that helps you boost your conversion rate. Using the tool, you can design landing pages, test them and improve them to increase conversions. When creating landing pages, ensure that:
– The content on each page is relevant to the people who land on it
– Your pages are designed to allow easy navigation
– The conversion elements on your page are tested to optimize conversion rate
The landing pages you create need not be focused on direct sales. They could advertise a webinar instead, offering your customers alternate means of interacting with your brand, without having to make monetary commitments before they are ready. Webinars, eBooks and email subscriptions are all great ways to collect leads to increase conversions at a later point.
3) PushCrew to increase customer retention and loyalty
eCommerce businesses work very hard to increase their website traffic. They use social media and email marketing, SEO and SEM, and offline marketing to attract customers. Few eCommerce businesses, however, make the most of their own web properties.
PushCrew is an app that allows you to push notifications via web pages and mobile eCommerce websites.This ability can be exploited to drive traffic in many ways. For instance, you could use notifications to:
– Send time bound offers
– Convey compelling reminders of shopping items users abandoned after browsing
– Entice customers with generous loyalty offers
Since these messages are sent as push notifications, your customers are more likely to see them and act on them. Notifications can be your means of increasing customer loyalty, by keeping in touch with the people who have already interacted with your website. This increased customer loyalty in turn will lead to increased conversions and sales.
4) DrumUp to generate more traffic via social media
Social media is an important channel for eCommerce businesses that wish to keep customers engaged and provide excellent customer service. Social media is also an underrated way to drive traffic back to your website.
DrumUp is an app that helps you schedule social media content in advance and ensure that your content is promoted extensively and consistently, over a period of time. Using the app you should:
– Schedule posts to go out everyday
– Set certain posts to repeat on a schedule so they are maximized to generate a lot of traffic
– Add best posts and promotions to content libraries so you can find and re-promote them from time to time
Many businesses spend a lot of time creating content only to share them once and forget about them. Instead, they should be organizing their content and reusing them from time to time, maximizing the traffic they generate and justifying the investment in creating them.
5) Canva for compelling and precise visuals
Marketers prefer visual communication to text based communication because it’s more powerful. People not only process visuals quicker than they do text, but also retain visual messages longer. That’s why most marketing channels today are dominated by visuals and visual elements.
Canva is a visual content maker that can help you create images easily, without having to understand the rules of design. The tool has pre-made templates that you can easily use to create quick images. There are multiple types of visual content that you can experiment with to boost traffic and conversions.
– Quote covers
Each of these types of visuals can be edited on Canva for consistent branding. You can save standard templates for each of these visuals beforehand and insert your content when creating them. Since Canva has pre-set canvas sizes for different uses, the visuals you create are optimized.
Shopping has already moved online. In the coming years, shoppers will only spend more on online purchases. To make the most of this business, eCommerce marketers should up their sales and marketing efforts. If you haven’t begun your bid for a chunk of this business, now is a good time to put the wheels in motion. This post offers a great start, by discussing various areas of focus for eCommerce marketers and the types of tools that can be used to achieve success in them.