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8 Min Read

Here’s What Changes for Existing VWO & PushCrew Customers with the New VWO Experience Optimization Platform

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Rahul Jain
Senior Product Manager, VWO

VWO Testing Customers

VWO is changing gears, and we want all our customers to know what is happening. Along with laying the foundation for brands to deliver great digital experiences at every touchpoint across their entire customer journey, we have also made some changes to the feature set and pricing of some of our existing plans and introduced a new VWO Testing Pro plan. Being a VWO Testing customer, you might be wondering what exactly changes for you. 

To start with, we immensely value our relationship with all our customers, and as a way to honor our existing commitments to you, we will be grandfathering your existing subscription’s terms & pricing. This essentially means that despite us introducing new plans, your current plan, and all its features and benefits stay intact. 

Here is a summary of the most important changes for you:

  • While there will be no changes to your current dashboard, the navigation bar has a new look:
New Look of the Navigation Bar
  • The personalization and conversion tracking campaigns & variation heatmaps are no longer a part of the new VWO Testing only plans. However, your subscription will continue to have these features. 
  • The same goes for website reviews campaigns. This feature is now a part of the VWO Insights product but since we are grandfathering your account, you will continue to receive support for this feature as well. The only change is that you will be able to access Website Reviews under the Insights tab in the VWO app.
VWO Insights Product
  • Now, a visitor will only consume one unit of your visitor quota even if they become a part of more than one experiment in a 30-day period from the subscription start date. This gives you the power to run multiple experiments at scale. With this, we’ll stop rolling over the visitor quota to the next month or the next billing cycle. 
  • The new and updated VWO Smartcode will have the following changes:
    • Asynchronous Version : It is advisable for all of our customers to use the new Smartcode. This will be a single code which will work for all products in the VWO Platform – Testing, Insights and Engage, and will support all future updates. It automatically supports single-page applications (react, angular based websites). Also, the Smartcode automatically mitigates itself in case it is installed multiple times. 
    • Synchronous Version: The code will work for all products in the VWO Platform – Testing, Insights, and Engage, and will support single-page applications (react, angular based websites) along with all future updates as well. Caching support is included too. 

Please note: While your existing Smartcode will continue to work, we advice you to replace it with the new one.

  • Any new additional quota purchase to your existing plan will be as per the new pricing but we will continue to grandfather your account and you will have access to all current features.
  • To start a 30-day evaluation of any other product in the VWO platform, please feel free to reach out to us at sales@vwo.com or fill the contact form from within the app. Please note, evaluating or purchasing any other product will not affect your grandfathering status for the VWO Testing subscription you currently have.
  • However, please note that if you decide to upgrade your VWO Testing plan in the future, new terms and pricing shall be applicable and grandfathering will no longer be valid.
  • Along with the launch, we have also updated our terms & conditions which are available at https://vwo.com/terms. The current terms & conditions can be referred here  The new terms and conditions will come into effect for you on September 15th 2019.

VWO Engage (PushCrew) Customers

With the launch of the VWO Experience Optimization Platform, we’re rebranding PushCrew as VWO Engage. For those of you who are unaware, both PushCrew and VWO are products built and managed by the same company. You can continue to use VWO Engage as a standalone product and also as part of VWO Platform. Being a PushCrew customer, you might be wondering what exactly changes for you. 

To start with, we immensely value our relationship with all our customers, and as a way to honor our existing commitments to you, we will be grandfathering your existing subscription’s terms & pricing. This essentially means that despite us introducing new plans, your current plan, and all its features and benefits stay intact. 

Here is the list of rebranding changes:

  • pushcrew.com will be automatically redirected to vwo.com.
  • You will still be able  to login from pushcrew.com/admin          
  • You will also be able to login from vwo.com by clicking on the VWO Engage button in the login dropdown on the top right corner
New VWO Login Dropdown Menu
  • The push notifications as well as the opt-in windows will continue to display ‘powered by PushCrew’. This, however, will change to ‘powered by VWO Engage’ from 15th September 2019 onwards (not applicable for Business & Enterprise plans customers).
  • The PushCrew plans have also been renamed to align with VWO nomenclature as:
    • PushCrew Premium to VWO Engage Growth
    • PushCrew Business to VWO Engage Pro
    • PushCrew Enterprise to VWO Engage Enterprise
  • Any new additional subscriber quota purchase to your existing plan will be as per the new pricing but we will continue to grandfather your account and you will have access to all current features.
  • To start a 30-day evaluation of any other product in the VWO platform, please feel free to reach out to us at sales@vwo.com or fill the contact form from within the app. Please note, evaluating or purchasing any other product will not affect your grandfathering status for the VWO Engage (Pushcrew) subscription you currently have.
  • However, please note that if you decide to upgrade your VWO Engage plan in the future, new terms and pricing shall be applicable and grandfathering will no longer be valid.
  • Along with this rebranding, PushCrew’s terms & conditions have been merged with VWO’s terms & conditions which are available at https://vwo.com/terms. The current terms & conditions can be referred here. The new terms and conditions will come into effect for you from September 15th, 2019 onwards.

Current CRO Customers

VWO is changing gears, and we want all our customers to know what is happening. Along with laying the foundation for brands to deliver great digital experiences at every touchpoint across their entire customer journey, we have also made some changes to the feature set and pricing to some of our existing plans. Being a VWO CRO customer, you might be wondering what exactly changes for you. 

To start with, we immensely value our relationship with all our customers, and as a way to honor our existing commitments to you, we will be grandfathering your existing subscription terms & pricing. This essentially means that despite us introducing new plans, your current plan, and all its features and benefits stay intact. 

Here is a summary of the most important changes for you:

  • With the launch of VWO platform, we have unbundled all our products to enable our clients to pick-and-choose what they want and build their customized CRO stack. Your current CRO subscription includes the VWO Insights, VWO Plan & VWO Testing products and all related features. You will now have the power to easily add VWO Engage and VWO FullStack to enhance your CRO stack.
  • While there will be no changes to your current dashboard, the navigation bar has a new look:
New Look of the Navigation Bar
  • The new and updated VWO Smartcode will have the following changes:
    • Asynchronous version: A single code will work for all products in the VWO Platform – Testing, Insights and Engage, and will support all future updates. It automatically supports single-page applications (react, angular based websites). Also, the Smartcode automatically mitigates itself in case it is installed multiple times.
    • Synchronous version: The code will work for all products in the VWO Platform – Testing, Insights, and Engage, and will support single-page applications (react, angular based websites) along with all future updates as well. Caching support is included too. 

Please note: While your existing Smartcode will continue to work, we advice you to replace it with the new one.

  • The website reviews campaign feature is now a part of the VWO Insights product which is included in your subscription. The only change is that you will be able to access Website Reviews from under the Insights tab in the VWO app.
Website Reviews Under VWO Insights Tab
  • Any new additional quota purchase to your existing plan will be as per the new pricing but we will continue to grandfather your account and you will have access to all current features.
  • To start a 30-day evaluation of any other product in the VWO platform, please feel free to reach out to us at sales@vwo.com or fill the contact form from within the app. Please note, evaluating or purchasing any other product will not affect your grandfathering status for the VWO CRO subscription you currently have.
  • However, please note that if you decide to upgrade any product included in your CRO subscription in the future, new terms and pricing shall be applicable and grandfathering will no longer be valid.
  • Along with the launch, we have also updated our terms & conditions which are available at https://vwo.com/terms. The current terms & conditions can be referred here.  The new terms and conditions will come into effect for you on September 15th.
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Shanaz from VWO

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