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Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

Choosing the Right Mobile App A/B Testing Tool to Optimize Your In-App User Experiences

In today’s mobile-first world, it feels like every other blog post on the internet talks…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15 Min Read
Type I and Type II Errors in A/B Testing and How to Avoid Them

Type I and Type II Errors in A/B Testing and How to Avoid Them

A/B testing involves randomly splitting incoming traffic on your website between multiple variations of a…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read
A/B Testing Website Copy With GPT-3: Opening New Doors for Experimentation Using AI

A/B Testing Website Copy With GPT-3: Opening New Doors for Experimentation Using AI

From initially helping humans out with redundant and manual tasks, to now mastering creative jobs…

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Shubhi Ahluwalia

Shubhi Ahluwalia

7 Min Read
A Practical Guide to Building a CRO Roadmap

A Practical Guide to Building a CRO Roadmap

If you’ve recently embarked on your CRO journey, here’s a couple of questions for you:…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
15 eCommerce Conversion Tactics To Fuel Growth For Your Store

15 eCommerce Conversion Tactics To Fuel Growth For Your Store

With every other blog post talking about eCommerce conversion strategies that can help you boost…

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Shubhi Ahluwalia

Shubhi Ahluwalia

13 Min Read
What is Multivariate Testing? When And How You Should Use It

What is Multivariate Testing? When And How You Should Use It

Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
11 Statistically Proven Methods To Increase Your Website Conversion Rate

11 Statistically Proven Methods To Increase Your Website Conversion Rate

Conversion rate is a function of your website usability, trust in your brand, relevancy of…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
What Makes Copywriting An Underestimated Conversion Influencer

What Makes Copywriting An Underestimated Conversion Influencer

This article is a transcription of a webinar hosted by VWO, featuring Rishi Rawat, Founder,…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15+ Min Read
Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress (as is 37%…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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