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Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

VWO’s Masters of Conversion webinar series recently featured Brooke Baldwin, UX Research Lead at WhatsApp…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read
Conversion Marketing: Breaking Down The Art and Science Behind It

Conversion Marketing: Breaking Down The Art and Science Behind It

You have a strategic and tactical marketing plan driving clicks to your website. All your…

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Shubhi Ahluwalia

Shubhi Ahluwalia

15 Min Read
7 Must-have eCommerce Marketing Tools To Supercharge Conversions

7 Must-have eCommerce Marketing Tools To Supercharge Conversions

*Note: Please find the links to the resources listed in the ‘Sources’ section at the…

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Shubhi Ahluwalia

Shubhi Ahluwalia

8 Min Read
8 Powerful (& Actionable) Ideas to Boost Your eCommerce Marketing Strategy

8 Powerful (& Actionable) Ideas to Boost Your eCommerce Marketing Strategy

So you’ve recently set up a flashy eCommerce store. That’s terrific! However, to build brand…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
What is Marketing Automation? How Does It Help?

What is Marketing Automation? How Does It Help?

The amount of accumulated data in the digital universe is on the surge, and it…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
15 eCommerce Conversion Optimization Tactics To Boost Your Sales

15 eCommerce Conversion Optimization Tactics To Boost Your Sales

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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All you Need to Know About Conversion Optimization Get the Guide