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on Conversion Rate Optimization

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this “long and winding” process requires. You […]

CRO Industry Insights from Our In-App Survey Results

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry. Now when we look back at […]

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to? On a rough basis — if your website gets less than 5-10 conversions per week, you have a low traffic website, says famous conversion expert Bryan Eisenberg in this video. He also adds that you should run a test for a maximum of […]

12 Game-Changing A/B Testing Tips for 2014

A new year demands fresh ideas, resolutions and plans. It’s that time of the year when you pull up your socks and take your conversion optimization strategy a notch higher. Here are 12 A/B testing tips that can prove to be a game-changer in 2014: 1) Follow the Scientific Method A/B testing is nothing short […]

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