Smriti Chawla – VWO Blog

Q&A with Baymard’s Christian Holst about Checkout Optimization

By: Smriti Chawla
November 18, 2014

This is a follow-up post on the VWO webinar, which was conducted on October 29th, 2014. Since there were many questions that Christian couldn't address during the webinar from our live audience, he took out time to answer each one of them later and we're extremely thankful to him for the effort. You can scroll down to see the Q&A.…

Portland Trail Blazers Increased Ticket Sales by 62.9% with A/B Testing

By: Smriti Chawla
August 29, 2014

Proving your mettle in A/B testing is not easy if you're a risk-averse person. Not everyone has the heart to test huge changes. Most people play it safe. They stick to conversion best practices, test buttons colors and refrain from making any major changes that might actually have a large effect on the bottom line. But those who choose to…

Image Slider A/B Test: Headline Records an Estimated Win of $90,000 Per Year

By: Smriti Chawla
August 21, 2014

Almost all conversion experts talk down image sliders. You might argue that some big websites still have them on their homepage. But the truth is, these websites are most likely run by the ignorant lot. Yes, if they are not testing, they are like Jon Snow. They know nothing about conversions. Bottom line -- you want conversions? Test your image…

Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal

By: Smriti Chawla
July 21, 2014

At last, you're here. Maybe A/B testing isn't a priority for you yet. You've probably left it on the backburner for days, or even months. That's okay! Today, you've finally managed to make some time to give this bad boy a spin. Before inspiration takes your leave for another month -- you need a couple of quick, solid test ideas.…

CRO Industry Insights from Our In-App Survey Results

By: Smriti Chawla
June 18, 2014

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry. Now when we look back at how things have changed over…

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

By: Smriti Chawla
June 12, 2014

To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask, "Okay...so, what's the return from testing this month?" Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here. Sometimes you might end up running a series of unsuccessful or somewhat…

A/B Testing for Beginners: Creating a Strong Hypothesis that Gets Results

By: Smriti Chawla
March 12, 2014

Knowing how to make an A/B test is not enough. As Peep Laja of ConversionXL rightly points out: Using an a/b testing tool does not make you an optimizer. Using a scalpel does not make you a surgeon. — Peep Laja (@peeplaja) March 10, 2014 Success of your tests depend on how viable your hypotheses are. A strong A/B testing…

Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

By: Smriti Chawla
February 26, 2014

Adding testimonials to your site is a no-brainer. But do you ever stop to think how much business do they bring in? After all, they do influence your prospects' decision-making to an extent. And what if you can do something to improve how they impact your bottom line? We all know that coming from your existing customers (who share the…

Enough of Stock Photos: See How Adding Real Photos Improved Conversions

By: Smriti Chawla
February 21, 2014

Stock photos are high-quality, yes. But they look staged. They are irritatingly perfect. Studies have shown that they are often ignored by people. They make visitors' browse the site and not experience it. Only real or relevant images engage visitors. And this is exactly what our current case study emphasizes. The Company Harrington Movers is a New Jersey and New…

How To Do A/B Split Testing on Low Traffic Sites

By: Smriti Chawla
February 12, 2014

What does 'low traffic' really mean? How much traffic does it refer to? On a rough basis -- if your website gets less than 5-10 conversions per week, you have a low traffic website, says famous conversion expert Bryan Eisenberg in this video. He also adds that you should run a test for a maximum of six weeks and if that…

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Posts By Smriti Chawla

Q&A with Baymard’s Christian Holst about Checkout Optimization

Portland Trail Blazers Increased Ticket Sales by 62.9% with A/B Testing

Image Slider A/B Test: Headline Records an Estimated Win of $90,000 Per Year

Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal

CRO Industry Insights from Our In-App Survey Results

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

A/B Testing for Beginners: Creating a Strong Hypothesis that Gets Results

Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Enough of Stock Photos: See How Adding Real Photos Improved Conversions

How To Do A/B Split Testing on Low Traffic Sites

[Infographic] The Anatomy of a Perfect Checkout Page

14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

The Mega Guide to Reducing Shopping Cart Abandonment

21 Tips to Make Your eCommerce Homepage a Conversion Magnet

14 eCommerce Product Page Best Practices for Your Website