All posts by Smriti Chawla

This is a follow-up post on the VWO webinar, which was conducted on October 29th,…

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use”…

To gain results from testing, you need to believe in it strongly. You cannot look…

Adding testimonials to your site is a no-brainer. But do you ever stop to think…

What does ‘low traffic’ really mean? How much traffic does it refer to? On a…

If they can’t find it, they can’t buy it. It’s as simple as that. No…

A good value proposition forms the core of all conversion strategies. It forms the basis…

Pricing is tricky. You can ask consumers how much they would pay for a product…

Button color tests. Font size tests. Headline tests. Run them all you want. But remember…