This is a follow-up post on the VWO webinar, which was conducted on October 29th, 2014. Since there were many questions that Christian couldn’t address during the webinar from our live audience, he took out time to answer each one of them later and we’re extremely thankful to him for the effort. You can scroll […]
Posts By Smriti Chawla
Lead Generation: 4 Studies, 4 Conversion Lessons, 1 Common Goal
At last, you’re here. Maybe A/B testing isn’t a priority for you yet. You’ve probably left it on the backburner for days, or even months. That’s okay! Today, you’ve finally managed to make some time to give this bad boy a spin. Before inspiration takes your leave for another month — you need a couple […]
CRO Industry Insights from Our In-App Survey Results
5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry. Now when we look back at […]
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy
To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask, “Okay…so, what’s the return from testing this month?” Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here. Sometimes you might end up running a […]
A/B Testing for Beginners: Creating a Strong Hypothesis that Gets Results
Knowing how to make an A/B test is not enough. As Peep Laja of ConversionXL rightly points out: Using an a/b testing tool does not make you an optimizer. Using a scalpel does not make you a surgeon. — Peep Laja (@peeplaja) March 10, 2014 Success of your tests depend on how viable your hypotheses […]
Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them
Adding testimonials to your site is a no-brainer. But do you ever stop to think how much business do they bring in? After all, they do influence your prospects’ decision-making to an extent. And what if you can do something to improve how they impact your bottom line? We all know that coming from your […]
How To Do A/B Split Testing on Low Traffic Sites
What does ‘low traffic’ really mean? How much traffic does it refer to? On a rough basis — if your website gets less than 5-10 conversions per week, you have a low traffic website, says famous conversion expert Bryan Eisenberg in this video. He also adds that you should run a test for a maximum of […]
How to Define Visitors’ Eye Path to Lead Them to the Conversion Goal
This post was updated on 5th September 2016 with latest research and case studies. Give it a read for a fresh insight into how visitors’ eye paths lead them to the conversion goal. How you arrange information on a page determines where people look. Position page elements in the easiest sequence possible so that it […]
8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds
If they can’t find it, they can’t buy it. It’s as simple as that. No one has the time to surf through your site for the entire day, hoping to find what they’re looking for. If the process is not as seamless as walking into a restaurant and ordering a dish, they will leave. So […]
The Mega Guide to Reducing Shopping Cart Abandonment
Boy, that’s a frustrating number! You calculated it. Didn’t you? According to Baymard Institute 67.44% of shopping carts are abandoned online. (Click to tweet) If you want the industry-specific stats, here is some data from the latest SaleCycle study: I understand. No really. Putting in so much effort to get visitors on your site, laying […]
