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Q&A with Baymard’s Christian Holst about Checkout Optimization

Q&A with Baymard’s Christian Holst about Checkout Optimization

This is a follow-up post on the VWO webinar, which was conducted on October 29th,…

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Smriti Chawla

Smriti Chawla

13 Min Read
CRO Industry Insights from Our In-App Survey Results

CRO Industry Insights from Our In-App Survey Results

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use”…

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Smriti Chawla

Smriti Chawla

2 Min Read
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

To gain results from testing, you need to believe in it strongly. You cannot look…

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Smriti Chawla

Smriti Chawla

7 Min Read
Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Adding testimonials to your site is a no-brainer. But do you ever stop to think…

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Smriti Chawla

Smriti Chawla

8 Min Read
How To Do A/B Split Testing on Low Traffic Sites

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to? On a…

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Smriti Chawla

Smriti Chawla

9 Min Read
8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds

8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds

If they can’t find it, they can’t buy it. It’s as simple as that. No…

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Smriti Chawla

Smriti Chawla

7 Min Read
A Conversation with Peter Sandeen: All You Need to Know About Value Proposition

A Conversation with Peter Sandeen: All You Need to Know About Value Proposition

A good value proposition forms the core of all conversion strategies. It forms the basis…

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Smriti Chawla

Smriti Chawla

8 Min Read
A/B Testing for Big Wins – When You Should Do It & How You Should Do It

A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Button colour tests. Font size tests. Headline tests. Run them all you want. But remember…

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Smriti Chawla

Smriti Chawla

7 Min Read
How To Use Image Carousels the Right Way?

How To Use Image Carousels the Right Way?

Oh, the annoying merry-go-rounds! I’ve lost track of the number of times I’ve tried to…

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Smriti Chawla

Smriti Chawla

7 Min Read
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Shanaz Khan from VWO

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All you Need to Know About Conversion Optimization Get the Guide