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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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The Mega Guide to Reducing Shopping Cart Abandonment

Boy, that’s a frustrating number! You calculated it. Didn’t you? According to Baymard Institute 67.44% of shopping carts are abandoned online. (Click to tweet) If you want the industry-specific stats, here is some data from the latest SaleCycle study: I understand. No really. Putting in so much effort to get visitors on your site, laying […]

Six Ecommerce Pricing Strategies For Brave Hearts

Pricing is tricky. You can ask consumers how much they would pay for a product or a service, but their behavior in real-world will most likely not match their answers. After all, spending hypothetical dollars are a lot easier than spending your hard-earned money for real. So how can you know what’s the right price? […]

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