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The Mega Guide to Reducing Shopping Cart Abandonment

Boy, that’s a frustrating number! You calculated it. Didn’t you? According to Baymard Institute 67.44%…

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Smriti Chawla

Smriti Chawla

17 Min Read

A Conversation with Peter Sandeen: All You Need to Know About Value Proposition

A good value proposition forms the core of all conversion strategies. It forms the basis…

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Smriti Chawla

Smriti Chawla

9 Min Read

Six Ecommerce Pricing Strategies For Brave Hearts

Pricing is tricky. You can ask consumers how much they would pay for a product…

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Smriti Chawla

Smriti Chawla

10 Min Read

Spur Visitors into Action by Cultivating the Right Emotional Engagement

Make all the changes you want. But if you’re not tracking the emotional journey of…

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Smriti Chawla

Smriti Chawla

9 Min Read

14 Ways to Prep Up Your eCommerce Store for the 2013 Holiday Season

Holiday season. Exciting times. Aren’t they? The rush of seeing the awesome spike in your…

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Smriti Chawla

Smriti Chawla

10 Min Read

Another Win for Specific Copywriting – Button Text Boosts Conversion by 8.39%

When you want people to take action, how you say things can make a lot…

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Smriti Chawla

Smriti Chawla

3 Min Read

21 Conversion Rate Optimization Best Practices for Beginners

Making changes on your website can be scary. What if your conversion rate goes down?…

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Smriti Chawla

Smriti Chawla

10 Min Read

A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Button color tests. Font size tests. Headline tests. Run them all you want. But remember…

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Smriti Chawla

Smriti Chawla

8 Min Read

5 Commandments for Designing Sign-Up Forms that Convert Like Crazy

Sign-up forms — It’s okay if you hate filling them. But their great conversion lift potential…

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Smriti Chawla

Smriti Chawla

12 Min Read
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Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

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