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on Conversion Rate Optimization

Learn How Experts Derive Insights from A/B Test Results

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that […]

A Definitive Guide to Converting Failed A/B Tests Into Wins

As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and […]

[Infographic] 14 Times In Business You Should A/B Test

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions. Scientists and engineers have been using […]

5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online […]

5 Reasons Your A/B Test Fails (And How Not To)

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are […]

Success Kid Ran an A/B Test

We at Wingify spend a lot of our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad […]

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