Top 10 WordPress Heatmap Plugins for 2024 (Along with Features)

A cursory search for the term “WordPress Heatmap” or “benefits of using WordPress heatmaps” will reveal that most high-ranking articles do a great job of listing plugins or tools.

This post addresses the nuances of heatmaps for uninformed readers who chanced upon the term casually and were curious to know more. 

Download Free: Website Heatmap Guide

This blog will try and take you through what WordPress is, some benefits of using heatmaps for your WordPress website, and concludes with some of the most popular tools to start your WordPress heatmap campaign with.

What is WordPress? How do WordPress websites function?

WordPress is a free, PHP-based, open-source tool that helps create business websites, blogs, portfolio websites, and more. It is arguably the easiest, most powerful, and most widely used content management system (CMS), with almost 43% of all the websites on the internet being powered by it.
All you need to do is either go to WordPress.org or WordPress.com and download it.

By definition then, a WordPress website is any website that is hosted on or powered by WordPress. And, when we talk about the optimization of a WordPress website, two components are involved: first is the backend optimization of WordPress so that the website hosted on it performs well. 

This can include tracking plugins, optimizing images by maintaining a suitable standard size or file type, and so on.

Second is the frontend or ‘client-side’ optimization of your WordPress website, and this is where heatmaps come in. It entails the optimization of that part of the website that visitors see and the web pages that determine whether or not a visitor completes the journey and becomes a customer. 

For a website to deliver stellar digital experiences, both of these components have to be kept in check.

Leveraging heatmaps for WordPress website optimization

Optimization of a website entails the use of both quantitative and qualitative data on its visitors’ on-page behavior. 

While quantitative research tools like Google Analytics (GA) quip you by giving you numerical data on how your website is performing, on the other hand, qualitative research tools like website heatmaps help you fill in the data gap by telling you the exact reason behind your numbers being the way they are. 

Google Analytics can give you numbers like bounce rate, page views, and so on, but cannot help you visually analyze visitor behavior. To fill this gap, heatmaps help you gather and visualize visitor behavior trends on your website by stepping into your visitors’ shoes. 

Some of the key contributions that heatmaps can make in the optimization of your WordPress site are:

Tracking WordPress website visitor clicks:

By using clickmaps (or click heatmaps), you can track where visitors are clicking most, dead clicks and rage clicks, missing/redundant/broken links, etc., and then analyze the gathered click data to identify visitor expectations in terms of navigation, page structure, when browsing through your website.

Identify hot & cold attention spots:

By using website heatmaps, you can identify the most and least popular sections of any given webpage. The hot and cold areas on a heatmap indicate sections or elements of a webpage that visitors find most informative or engaging.

Such insights are uncovered by tracking where visitors spend their time, where they click, where their cursors hover around, where their gaze is drawn toward, where they abandon your website, and so on.

These insights help you identify if all the necessary information is on the page, place high-value content in the most easily discoverable and popular sections, and so on, thereby increasing your WordPress website’s conversion rates.

Leverage scroll behavior data:

Website heatmap offers scrollmaps that can be specifically used to gauge the optimum length that a page should be. 

Scrollmaps gather data on visitors’ scrolling behavior by tracking how far visitors scroll through a page, the number of visitors who scroll through half of the page, but not till the last fold, at what length the page witnesses maximum drop-off, and so on. 

All these insights help in identifying the best length for your pages, ascertaining the most suitable and attention-drawing areas where critical assets like CTA should be placed, discovering false bottoms or false floors, and so on.

Heatmaps. clickmaps, scrollmaps, mouse-tracking heatmaps, and eye-tracking heatmaps together form a loaded arsenal of visitor behavior analysis weapons capable of tracking every possible kind of action that a visitor can take on your website. 

These are only some of the most common benefits that WordPress websites can reap out of heatmaps. Once put into action, heatmaps act as nothing less than a Pandora’s box when it comes to providing actionable insights on visitors’ on-page behavior that can help move your north-star metric drastically.

Top 10 WordPress heatmap plugins and tools for your website – Free & Premium

As competition in the online turf gets stiffer, the demand for qualitative research using heatmaps, whether it is a third-party tool or a heatmap plugin for WordPress, is also increasing. 

This is because the wonders that heatmaps can do for your conversions are barely unknown today – the internet is swamped with success stories and testimonials verifying the same. 

On the flip side, the internet is also getting swamped with a plethora of sources claiming to provide world-class heatmap tools and plugins that can help optimize your WordPress website. To make the decision a little less daunting, below is a list of some of the best WordPress heatmap plugins and third-party tools that you can keep under consideration:

1. VWO Insights’ heatmap

VWO’s heatmap tool for WordPress comes with a suite of visitor behavior and data analytics tools that include session recording, form analytics, and on-page surveys. 

And only one plugin works for all of these capabilities after which, you can create and run any campaigns without writing another line of code.

Install the VWO Insights’ WordPress heatmap plugin once and start analyzing heatmaps to see exactly how visitors browse your website. 

2. Clicky

Clicky by Yoast gathers visitor behavior on all the pages of your website and also gives you data on each user’s session duration.

With 20,000+ active installations, Clicky is one of the most popular WordPress heatmaps and can be installed in 3 easy steps:

• Upload the Clicky folder to /wp-content/plugins/ directory
• Go to the ‘Plugins’ menu in WordPress and activate the plugin 
• Input your Site ID, Key, and Admin Key.

3. ExtraWatch Pro

Once known as the ‘Swiss army knife’ by virtue of offering a plethora of features like tracking clicks on links, gauging mobile-friendliness, and so on, ExtraWatch Pro WordPress heatmap plugin now stands amongst the top plugins that can be used to track visitor behavior trends.

Apart from helping you find the hot and cold areas of your webpage with its heatmap plugin, ExtraWatch also helps analyze traffic being diverted from social media platforms like Twitter, Facebook, and YouTube, etc., access data across devices in a single click, as well as target keywords that bring the most traffic to your website.

Download Free: Website Heatmap Guide

4. Heatmap

Heatmap is a real-time visitor behavior analysis tool that offers the capability to not only track user activities on static elements but also help collate data around dynamic elements like drop-down menus, pop-up forms, cart pages, and so on.

Additionally, it is also adaptable and responsive to changes like modifications in the web page’s design, in an ad’s layout, and so on.

5. UXWizz

UXWizz WordPress heatmap plugin offers click heatmaps, mouse movement heatmaps, and scroll heatmaps so you can track exactly how a visitor went from point A to Point B  on a webpage. Some of the main USPs of the userTrack plugin are that it comes in a 1MB file size, and does not slow the website it is installed on.

6. Hotspots Analytics

When we talk about free WordPress heatmap plugins, the best player in the market is Hotspots Analytics offering heatmaps, as well as insights on user activity and custom event tracking.

To accommodate responsive web design and touchscreen devices, Hotspots Analytics allows you to overlay heatmaps of mouse clicks, and touchscreen taps on the webpage and offers a range of heatmaps with each page on your website having its own heatmap. 

And because all the data is stored on your website’s WordPress database, it eliminates the need to invest in any third-party tool. To use this plugin, make sure your WordPress theme is HTML5 compliant, and your browser supports HTML5 canvas.

7. Contentsquare

Contentsquare is a useful experience platform that offers a wide range of analytics tools which also includes heatmaps. The heatmap plugin offered by Contentsquare gives you insights into the patterns and behaviors of users such as clicks, taps, hesitations, scrolls, and swipes. 

The tool also allows you to identify friction points in visitor journeys by revealing crucial insights about interactions on your website. Other than WordPress heatmaps, Contentsquare offers form analysis, session replay, and journey analysis. 

8. CrazyEgg

Apart from being a popular website optimization platform, CrazyEgg offers a plethora of analytics tools that give you deeper insights into how customers interact with every element of your website.

The platform also has a free WordPress plugin that you can use to track visitors to your website. CrazyEgg’s heatmap capability is popular among businesses for its powerful Snapshot feature that also includes five different reports, displaying the click behavior of your visitors and users. 

Apart from a heatmap report, and a scrollmap report, CrazyEgg also generates a confetti report, overlay report, and a list report, giving you a unique perspective on how visitors are interacting with your website. 

9. Inspectlet

Using Inspectlet’s plugin for WordPress, you can track visitor movements on your website to identify crucial information about their behavior. The platform also offers a dynamic heatmaps feature which helps you visualize the mouse movements of your visitors.

This feature includes different types of heatmaps like eye-tracking, click, and scroll which you can analyze to see exactly where your visitors are looking and identify areas that need optimization.

Installing Inspectlet’s WordPress plugin is quite simple and you can instantly start using features like heatmaps and session recordings to analyze visitor behavior.  

10. Lucky Orange

Offering various useful features that give you key insights into visitor interactions, Lucky Orange is a popular optimization tool that also offers a WordPress plugin.

One of the key features offered by the platform is dynamic heatmaps which can help with lead generation as well as website optimization by providing insights into how visitors are engaging with key elements like menus, popups, and forms.

Moreover, Lucky Orange also offers other analytics tools like session recordings and surveys which give you a comprehensive look into the interactions and engagement patterns of visitors. 

Conclusion

As mentioned earlier, this blog attempted to navigate your way through what WordPress and WordPress websites are, the benefits of using heatmaps, and a list of the 10 best WordPress heatmap plugins based on popularity and functionality. 

Now that you have all the necessary information on the best WordPress heatmap plugins, you can hop on the visitor behavior analytics bandwagon and start mining for insights to optimize your WordPress website.

FAQs on Heatmaps for WordPress