What Do You Get With VWO’s Free Trial?

Free trial, hidden limits, disappointed users, sound familiar? Most companies gate their best features behind paywalls, leaving you to evaluate only half of the product. Not us.

At VWO, we believe you shouldn’t have to buy before you try. That’s why you get 30 days of full access to all seven capabilities, no restrictions, no gatekeeping, no barriers. Just real tools solving real problems.

Experimentation is a continuous and interconnected process with data as its backbone. As shown in the loop diagram below, VWO’s suite of capabilities includes everything needed to run experimentation and personalization end-to-end. The free trial gives you access to each of these capabilities.

Stop wondering why visitors aren’t converting. Here’s what you can discover in your free trial.

1. Understand your visitors’ behavior | VWO Insights

Conversion rate optimization starts with analyzing visitor behavior. With VWO Insights, see exactly where visitors get stuck, what frustrates them, and what makes them convert on your website and mobile app. Here is what you can do during your free trial:

Platform: Website

a. Metric Reports 

Set up and track 20 metrics during the free trial to measure what matters most to your business. Monitor standard events, such as page visits, clicks, form submissions, and purchases, or set up custom events for specific actions, like video plays or session duration tracking. 

Analyze metric performance through comprehensive reporting. Features include filtering reports by metrics, revenue, and more. Plus, you can view the heatmap and session recordings of users who converted or didn’t convert. 

b. Funnel Reports

Visualize the visitor journey and know where they drop off. Funnel visualization, in combination with heatmaps and session recordings, allows you to know why visitors are converting or losing interest. For example, the following is a funnel overview of the lead generation journey in VWO.

c. Heatmaps

Get a comprehensive real-time view of website visitors’ click behavior. Gain insight into how website elements are perceived with features such as dynamic heatmaps, click maps, scroll maps, element lists, click area, A/B test variation heatmap, browsable heatmap, and multi-device heatmap. Filter heatmap reports based on clicks and funnel drop-off.

d. Session Recordings 

View recorded visitor interactions across desktop, tablet, and mobile devices. View a single user’s sessions as they browse multiple pages, tagging all activity under one user profile. 

You can view mouse movements, clicks, and canvas elements to understand how visitors engage with your design, CTAs, and content. 

Session recordings help identify visitor difficulties through struggle filters like rage clicks and dead clicks, along with advanced filtering by funnel drop-offs and A/B test variations.

e. On-Page Survey 

Gather visitor feedback via customizable surveys with various question types, response formats, and multilingual support. Surveys can be triggered based on specific events like checkout page visits and targeted to visitor segments using positioning options and custom themes. 

Analyze performance through detailed reports, NPS scoring, session recordings of survey respondents, and smart survey logic that adapts questions based on responses.

f. Form Analytics 

Analyze the performance of all types of website forms. VWO’s Form Analytics helps understand visitors’ interaction with your forms and the factors that lead to drop-off. 

Identify which fields caused the most confusion, took the most time, or needed the most revisions for the visitors.

g. VWO Copilot

i. Heatmaps 

Leverage automated heatmap analysis to process large volumes of heatmap data and receive data-backed recommendations for improving user engagement patterns. 

ii. Session Recordings 

Auto-summarize key behaviors and interactions from session recordings data. This saves you from manually watching endless recordings while ensuring no critical user behavior goes unnoticed.

iii. On-page Surveys

When facing creative blocks, VWO Copilot generates targeted survey questions specific to your objectives. Plus, you get actionable survey report summaries that automatically analyze user feedback, helping you understand your audience’s pulse faster and make informed optimization decisions.

Platform: Mobile

a. Heatmaps

Visualize user tap patterns on mobile app screens to identify engagement hotspots and friction points. Track first taps when users land on screens, last taps before they exit, rage taps indicating frustration, and dead taps where users expect links but none exist. 

This helps optimize app layouts and improve user experience by understanding interaction patterns across different screen areas.

b. Session Recordings

Capture user session recordings across screens, sessions, or complete user journeys on mobile apps. Analyze recordings with adjustable playback speeds, skip idle time, and add observations with timestamped moments for team collaboration.

Advanced capabilities include crash recording, ANR moment detection, privacy controls, and Firebase Crashlytics integration for comprehensive user experience analysis.

Note:  VWO Insights uses sampling to efficiently track visitor data from large traffic volumes. By default, dynamic sampling randomly selects visitors throughout your monthly quota cycle. 

You can create custom sampling groups for specific pages with different rules: 100% sampling, custom rates, or exclusions. This optimizes quota usage while capturing meaningful insights from key website areas.

2. Test ideas on website | VWO Testing – Web

Perform A/B, Split URL, and Multivariate testing with VWO Testing – Web to optimize the website for various marketing objectives like increasing conversions, engagement, or revenue. Here is what you can do in the free trial:

a. Test creation

Create unlimited concurrent campaigns with unlimited variations using the no-code visual editor for drag-and-drop modifications or the Code Editor for complex HTML, JavaScript, CSS, and jQuery changes. 

Custom code blocks provide precise execution control, while multi-page campaigns apply consistent experiences across multiple pages with a single click.

b. Advanced targeting

Integrate third-party analytics, CMS, CDP, and ABM platforms for enriched visitor data. Segment visitors based on interests, demographics, or custom characteristics using extensive targeting options, including device specifications, operating systems, browsers, geographic location, traffic sources, behavioral patterns, UTM parameters, cookie values, and saved user segments for efficient campaign reuse.

c. Goal setting & traffic management

Set unlimited goals for page visits, engagement, form submissions, clicks, revenue, or custom events. Allocate traffic strategically across variations, create mutually exclusive groups for similar tests, and implement multi-armed bandit algorithms to automatically optimize traffic distribution toward better-performing variations.

d. Advanced testing features

Implement sequential testing for statistical accuracy, fixed horizon tests, guardrail metrics for KPI monitoring, cross-domain testing, multi-browser QA, campaign scheduling, and advanced triggers (page views, time spent, scroll behavior, exit intent, form submissions) for comprehensive testing control.

e. Analysis & organization 

Get real-time reports with over 20 predefined segments for detailed analysis and visitor group comparisons. Organize testing programs using Kanban board visualization, record learnings from past tests for improved hypothesis development, access unlimited version history, and utilize heatmap and click map analytics for both variations and control groups.

f. VWO Copilot

Utilize VWO Copilot for AI-driven A/B test variation creation through chat input. It enables the creation of complex segment targeting via prompts, as well as report segmentation and page pattern generation.

3. Test complex ideas with server-side | VWO Feature Experimentation

There are multiple use cases, like search algorithm testing, testing pricing strategies, and optimizing the display logic of products, for experimenting on the server-side to avoid flicker and ensure zero latency. You can perform server-side testing to test complex ideas with VWO Feature Experimentation, exploring key capabilities like the following in the free trial:

a. Feature management & intelligent rollout

Deploy features across web, mobile, and app channels using feature flags for instant control. Test thoroughly in staging/QA environments before launching to specific user segments through phased rollouts based on time or metric thresholds. Drag-and-drop interfaces let you manage traffic allocation and priority rules, while impact analysis reveals how features affect business metrics, and technical debt recommendations keep your code clean.

b. Advanced variable testing

Test different variations of features, functionality, design, and pricing through feature variables with customizable data types and real-time updates. Create multiple variations for A/B/n testing and personalization without code reviews, with concurrent testing capabilities on the same feature.

c. Smart testing & optimization

Leverage fixed-horizon tests for accuracy and sequential testing with peeking error adjustments. Supports multivariate testing and multi-armed bandit algorithms that automatically expose better-performing variations to more users. Guardrail metrics monitor KPIs and disable underperforming variations automatically.

d. Integration & monitoring

Connect with popular data storage, business intelligence, and customer data platforms. The debugger simulates user scenarios before launch, while advanced reporting identifies conversion rate deviations. The feature activity timeline tracks all changes with automatic rollback protection via kill switch functionality.

e. VWO Copilot

Use VWO Copilot’s AI to craft complex targeting segments through natural prompts and auto-generate cohorts for deeper analysis. Extensive inbuilt audience selection includes device targeting, geographic segmentation, custom variables, and advanced conditional logic.

4. Personalize visitor experience | VWO Personalize

VWO Personalize easily lets you deliver unique experiences to the right audience, at the right place, and at the right time based on visitors’ past data. Here is what you can do with VWO Personalize in the free trial:

a. Advanced experience creation

Create personalized experiences using the no-code visual editor for point-and-click modifications or the code editor for complex HTML, JavaScript, CSS, and jQuery customizations. Set up multiple concurrent campaigns with numerous targets per campaign and various experiences per target group. Custom code blocks provide precise execution control, while multi-page campaigns enable consistent experiences across multiple pages with a single click.

b. Campaign optimization & control

Monitor personalization performance across different visitor segments through centralized metrics. Preview campaigns before going live and apply experiences seamlessly across multi-device campaigns or use selective-page targeting. Campaign-level and site-wide JavaScript execution provides complete customization control.

c. Sophisticated targeting

Integrate third-party analytics, CMS, CDP, and ABM platforms for enriched visitor data. Target visitors using traffic source, device specifications, operating systems, browsers, UTM parameters, user types (new vs. returning), screen resolution, geographic location, and saved user segments for efficient reuse.

d. Behavioral personalization

Create dynamic experiences using cookie-based targeting, JavaScript variables, user intent analysis, time-based targeting, custom attributes, behavioral analysis, IP-based segmentation, and custom event tracking. Plus combines different audience traits (like location, purchase history, or browsing patterns) to show the right message to the right person at the right time—making every visitor feel like the content was written just for them.

e. VWO Copilot

VWO Copilot’s AI generates experience ideas, generates experiences with editor copilot, creates targeting segments through prompts, auto-generates page patterns, and provides text recommendations for existing website copy.

5. Deploy winners with ease | VWO Rollouts – Web

Once you have your experimentation results, you can choose to push your winning version live using VWO. VWO Rollouts – Web allows you to roll out minor changes or revamp the website. Here are its features that you can explore in a free trial:

a. Campaign creation & management 

Create unlimited deploy campaigns using the WYSIWYG Visual Editor for point-and-click modifications or the Code Editor for complex HTML, JavaScript, CSS, and jQuery customizations. Custom code blocks provide precise execution control, while multi-page campaigns enable consistent deployment across multiple pages with a single click.

b. Content & experience tools 

Access a comprehensive Editor Library with pre-designed UI elements, save modifications for reuse, and utilize customizable widgets with configurable triggers. AI-based text recommendations generate alternate copy suggestions, while personalized text uses customer-specific information and demographic data for enhanced campaign relevance.

c. Flexible deployment & preview 

Deploy winning variations from web experimentation directly or roll out new changes to specific visitor segments based on background and interests (e.g., geography-specific greeting widgets during festive seasons). Multi-device campaigns allow tailored modifications with live preview capabilities across different devices and browsers before going live.

d. Advanced targeting & control 

Target visitors using traffic source, user type, device specifications, operating systems, browsers, geographic location, behavioral patterns, UTM parameters, cookie values, JavaScript variables, and saved user segments. Advanced targeting supports conditional logic, custom attributes, IP-based segmentation, and custom event tracking.

e. Campaign management features

Configure traffic allocation, set alerts, conduct multi-browser QA, manage cross-domain campaigns, schedule deployments, and create mutually exclusive groups. Advanced triggers include page views, time spent, scroll behavior, exit intent, form submissions, and custom JavaScript events with unlimited version history tracking.

f. VWO Copilot

Use VWO Copilot for AI-powered variation creation through chat input, complex segment targeting via prompts, automated report segmentation, page pattern generation, and continuous rollout pipeline creation with AI-generated deployment ideas.

6. Unify data on customer data platform | VWO Data360

When customer data feeds into the experimentation and personalization loop, it keeps you on the right track. VWO Data360 is a customer data platform that provides a single and coherent view of all customer data. The platform allows data unification that can be later used for segmentation and targeting in campaigns. The Data360 module enables you to create and manage the following features in the free trial:

a. Custom events & attributes

Create and configure events based on specific business needs, such as abandoned cart tracking. Add user-specific attributes to derive new insights from existing event data for enhanced user interaction understanding.

b. User segmentation & profiles

Create targeted audiences using standard and custom attributes with configurable data retention periods. Access comprehensive visitor profiles containing complete information about visitors in VWO campaigns, including their properties, events, segment membership, metrics, and behavioral data in one consolidated view.

c. Event tracking & audit

Monitor all current events (standard and custom) through live streaming audit functionality to verify proper event tracking implementation and ensure data accuracy across your website.

d. Advanced targeting options 

Target visitors using traffic source, device specifications (mobile, desktop, tablet, advanced variants), operating systems, browsers, geographic location, UTM parameters, query parameters, user types (new vs. returning), screen resolution, cookie values, JavaScript variables, user intent analysis, time-based conditions, and saved user segments for efficient campaign reuse.

Note: Computed events that let you create a new event by combining two or more existing events are not part of the free trial.

7. Collaborate and manage programs | VWO Plan

With VWO Plan, you can collaborate with teammates and other teams to prioritize, analyze, and discuss experimentation campaigns. Here is what you can do:

• Store all your thoughts, insights, comments, or ideas related to any aspect of your experimentation program in a centralized database. 
• Capture behavior data and record your observations from VWO Insights. You can use these observations to document and prioritize experiment ideas on the Kanban Board.
• Prioritize and execute testing ideas from a shared dashboard. 
• Track key business metrics and monitor their changes over time with ease through the experimentation program.

Making the most of your VWO free trial

VWO’s free trial lets you explore all capabilities and features to understand how it integrates with your existing tech stack and improves ROI. Here’s how to maximize your trial period:

a. Install VWO SmartCode first

Start by installing the VWO SmartCode, as it’s the foundation for successful CRO with VWO. You can choose between synchronous and asynchronous SmartCode and place it in the <head> tag of your website to begin working. You can learn more about installing VWO SmartCode.

b. Take advantage of 30-day trials for each capability

Each VWO capability offers a 30-day free trial, so you can use them individually or simultaneously based on your needs and learning pace. Start with VWO Insights to identify friction points and UX issues, helping you focus on areas that need improvement.

c. Start testing with VWO Testing – Web

Use VWO Testing – Web to create and run tests based on the insights you’ve gathered. This lets you see how changes affect your KPIs and measure the impact of your optimization efforts.

d. Expand to advanced capabilities 

Once you gain confidence, try VWO capabilities like VWO Personalize for customized user experiences or VWO Feature Experimentation for server-side experiments.

e. Maximize Copilot across all features 

Throughout your trial, use VWO Copilot across different capabilities to automate and speed up processes like heatmap analysis, test variation creation, and experience personalization. This helps you accomplish more in less time and understand how each capability can positively impact your KPIs.

f.  Access learning resources and support

Use the video library available on your dashboard to learn how to use VWO efficiently and implement best practices. You can also access support via email, call, or browse the knowledge base to help overcome any problems you encounter.

By following these steps during your trial period, you’ll gain hands-on experience with VWO’s capabilities and understand how they can drive meaningful improvements to your conversion rates and overall business performance.

Got questions? We’ve got answers

While we’ve tried to cover everything about the VWO free trial in this blog, we know you might have more questions. Contact us for personalized guidance, or request a live demo to see VWO’s capabilities firsthand. 

When you’re ready, join thousands of businesses who’ve stopped flying blind and started growing.

✅ 30 days of full access—no restrictions
✅ All seven capabilities included
✅ No credit card required
✅ Expert support when you need it

Every day you wait is money left on the table. [Start Your Free Trial Today →]

FAQs on VWO free trial