VWO Logo
Like this post?
Read our in-depth guide to Conversion Rate Optimization
Share this post
2 Min Read

Sales increased by 216% after adding introductory video

Paras Chopra
Founder and Chairman of Wingify.

One of the questions we often hear from users who are new to A/B testing is what should they test. This does seem like a simple question but it can be quite baffling to the new-comers. This post is one such attempt to narrow down certain options to test, the changes that worked for others might work for you. The change here that we are talking about is testing having a video on homepage or product page. Previous case studies prove that it usually works wonderfully. One such case study is video increases conversion rate of a landing page by 46% and in another one they tested two call to actions ‘Watch the video’ v/s ‘Get Instant Access’ and found out that the video one increased newsletter signups by 28%.

In this latest case study, one of our clients Buy Real Twitter Followers made a variation with a small video explaining about their service on the homepage. This little change helped them increase their sales by 216%. Buy Real Twitter Followers was formed as a response to  the need made by the growing Twitter advertising market. Getting Twitter followers has been a large concern by many network marketers and businesses whose primary aim is to advertise through Twitter.

Visitors usually tend to skip the blocks of text. This case study only goes on to prove that users much rather prefer to see the video for the product validation than reading block of text to get the gist of the product.

Original Page

Variation Page

This is what Rene Harvey had to say about the A/B testing tool they used: VWO: “VWO was very helpful, it was very easy to use and provides a room for designers such as myself to customize without having to change the original code.”

As always, everything is open to testing and the idea is to find what change benefits the most. Let us know what you think about this case study in the comments below.

More from VWO

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria and promise yourself…

Read More
Mohita Nagpal

Mohita Nagpal

5 Min Read

Better Image Selection Improves Conversion Rate by 40.18% for ExactTarget

Images engage people.They break the monotony of an all-text web page. And sometimes no words…

Read More
Smriti Chawla

Smriti Chawla

4 Min Read

SmartStats: Testing for Truth Versus Maximizing Revenue

In my career I’ve worked in two different worlds. The first is the world of…

Read More
Chris Stucchio

Chris Stucchio

7 Min Read
Shanaz from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail