All posts by Astha Khandelwal

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

No matter big or small, organizations today must realize & embrace the power of a…

Sure, bundling your target audience together into one single group may fetch some positive results.…

From the very first television commercial aired in 1941 to today’s innovative personalized video messages,…

Any successful demand generation program, even when backed by the most advanced marketing technologies, can…

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

For businesses to truly flourish in today’s highly competitive market and hit that conversion rate…

Typically, a thank you page loads after a conversion has happened on your website, making…

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…