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Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read

How To Build A Culture Of Experimentation? [2020]

No matter big or small, organizations today must realize & embrace the power of a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read

What is Visitor Segmentation? How Does It Help in 2020?

Sure, bundling your target audience together into one single group may fetch some positive results.…

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Astha Khandelwal

Astha Khandelwal

13 Min Read

Learn The Subtle Art of Video Marketing for Business in 2020

From the very first television commercial aired in 1941 to today’s innovative personalized video messages,…

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Astha Khandelwal

Astha Khandelwal

19 Min Read

How To Boost Lead Generation Using Content Marketing [2020]

Any successful demand generation program, even when backed by the most advanced marketing technologies, can…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

Behavioral Targeting- What it is? An Important Tool in a Marketer’s Arsenal

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

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Astha Khandelwal

Astha Khandelwal

7 Min Read

7 A/B Testing Examples To Bookmark [2020]

For businesses to truly flourish in today’s highly competitive market and hit that conversion rate…

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Astha Khandelwal

Astha Khandelwal

9 Min Read

7 Thank You Page Examples That Can Boost Visitor Experience in 2020

Typically, a thank you page loads after a conversion has happened on your website, making…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

Evergreen Principles of Persuasion To Increase Ecommerce Conversion Sales

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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