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The Role of Machine Learning in Optimizing eCommerce Experiences

The Role of Machine Learning in Optimizing eCommerce Experiences

This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar…

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Astha Khandelwal

Astha Khandelwal

10 Min Read
19 Must-Have Tools To Begin Your CRO Journey

19 Must-Have Tools To Begin Your CRO Journey

A website is a home to many actions. Button clicks, form fills, purchases, and many…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
A Practical Guide to Split Testing

A Practical Guide to Split Testing

Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…

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Astha Khandelwal

Astha Khandelwal

9 Min Read
What is eCommerce Testing? Why and How Should You Do It?

What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read
How to Use Your Brand to Boost Website Conversion Rate?

How to Use Your Brand to Boost Website Conversion Rate?

In today’s highly competitive market, every brand wants to excel in their field and become…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
Everything You Need to Know About Conversion Rate Marketing

Everything You Need to Know About Conversion Rate Marketing

Digital marketing has turned into an indispensable tool for businesses today. It has practically helped…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
Lessons on Customer Experience from Everlane

Lessons on Customer Experience from Everlane

This article is a transcription of the fifth session from VWO’s Masters of Conversion webinar…

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Astha Khandelwal

Astha Khandelwal

5 Min Read
How To Create Heatmaps in Excel [4 steps]

How To Create Heatmaps in Excel [4 steps]

Analysts use heatmaps to analyze the magnitude of an event by visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

3 Min Read
eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

As the eCommerce sector continues to grow at a steady pace, becoming an integral part…

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Astha Khandelwal

Astha Khandelwal

8 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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