A marketing enthusiast who holds experience in creating informative content around the culture of experimentation and conversion rate optimization. She has a knack for learning and loves to explore new and innovative avenues of the industry. In the last couple of years, she has grown as a CRO enthusiast and aims to gain mastery in the field.
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Congratulations! Given that you have reached here, there is a high likelihood that you have…
Astha Khandelwal
10 Min Read
This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar…
Astha Khandelwal
9 Min Read
A website is a home to many actions. Button clicks, form fills, purchases, and many…
Astha Khandelwal
12 Min Read
Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…
Astha Khandelwal
8 Min Read
Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…
Astha Khandelwal
12 Min Read
In today’s highly competitive market, every brand wants to excel in their field and become…
Astha Khandelwal
8 Min Read
Digital marketing is an indispensable tool for businesses today. It helps many organizations become successful,…
Astha Khandelwal
7 Min Read
This article is a transcription of the fifth session from VWO’s Masters of Conversion webinar…
Astha Khandelwal
4 Min Read![How to Create Heatmaps in Excel/Google Sheets [4 Short Steps]](https://static.wingify.com/gcp/uploads/sites/3/2020/04/excel-heatmaps-07.png?tr=h-600)
Analysts use heatmaps to analyze the magnitude of an event using visual cues. A data…
Astha Khandelwal
4 Min Read
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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