All posts by Astha Khandelwal

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…

Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online…

This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon…

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…

Heatmaps are one of the most effective analytical tools to help B2B marketers better understand…

Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of…