All posts by Astha Khandelwal

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…

For businesses to truly flourish in today’s highly competitive market and hit that conversion rate…

Typically, a thank you page loads after a conversion has happened on your website, making…

Imagine there’s a cupcake fair in your community, and you’re dying to relish a good,…

Colors serve as one of the most powerful visual cues to draw someone’s immediate attention…

Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…

Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online…

This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon…

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…