This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon approach personalization from a revenue lens and what can we learn from their expertise.
Posts By Astha Khandelwal
Dynamic Heatmaps — The New E-commerce Data Gathering Weapon
Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on web pages with dynamic URLs.
Heatmaps – The Hot Diagnostic Tool for B2B Marketers!
Heatmaps are one of the most effective analytical tools to help B2B marketers better understand customer behavior, analyze data, and derive qualitative insights to increase conversions.
Heatmap Analysis: Top 5 Pages To Focus Your Attention On!
Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of their website in an effective and efficient manner.
