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What is eCommerce Testing? Why and How Should You Do It?

Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…

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Astha Khandelwal

Astha Khandelwal

12 Min Read

How to Use Your Brand to Boost Website Conversion Rate?

In today’s highly competitive market, every brand wants to excel in their field and become…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

Everything You Need to Know About Conversion Rate Marketing

Digital marketing has turned into an indispensable tool for businesses today. It has practically helped…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

Lessons on Customer Experience from Everlane

This article is a transcription of the fifth session from VWO’s Masters of Conversion webinar…

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Astha Khandelwal

Astha Khandelwal

5 Min Read

How To Create Heatmaps in Excel [4 steps]

Analysts use heatmaps to analyze the magnitude of an event by visual cues. A data…

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Astha Khandelwal

Astha Khandelwal

3 Min Read

eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

As the eCommerce sector continues to grow at a steady pace, becoming an integral part…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

How To Create Heatmap The No-Code Way (using VWO)

In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…

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Astha Khandelwal

Astha Khandelwal

8 Min Read

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

10 Min Read

How To Build A Culture Of Experimentation?

No matter big or small, organizations today must realize & embrace the power of a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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