A marketing enthusiast who holds experience in creating informative content around the culture of experimentation and conversion rate optimization. She has a knack for learning and loves to explore new and innovative avenues of the industry. In the last couple of years, she has grown as a CRO enthusiast and aims to gain mastery in the field.
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Typically, a thank you page loads after a conversion has happened on your website, making…
Astha Khandelwal
8 Min Read
Imagine there’s a cupcake fair in your community and you’re dying to relish a good,…
Astha Khandelwal
11 Min Read
Colors are one of the most powerful visual cues to draw someone’s immediate attention and…
Astha Khandelwal
7 Min Read
Engaging and re-engaging users on your website can be a daunting task. Sure, media channels…
Astha Khandelwal
11 Min Read
Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online…
Astha Khandelwal
12 Min Read
This article attempts to decode how two of the biggest internet behemoths, Netflix and Amazon…
Astha Khandelwal
7 Min Read
Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…
Astha Khandelwal
5 Min Read
Heatmaps are one of the most effective analytical tools to help B2B marketers better understand…
Astha Khandelwal
5 Min Read
Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of…
Astha Khandelwal
6 Min Read
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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