eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

Each page on your eCommerce website has multiple elements that impact your conversions enormously. We…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
How to Become a VWO Affiliate in Easy Steps – A Quick Guide 

How to Become a VWO Affiliate in Easy Steps – A Quick Guide 

It’s great that you’re thinking about boosting your passive income by becoming a VWO affiliate…

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Pratyusha Guha

Pratyusha Guha

5 Min Read
How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

To improve conversions and keep up with the ever-changing customer behavior, enterprises are increasingly embracing…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
<strong>How to Become a Successful VWO Affiliate</strong>

How to Become a Successful VWO Affiliate

Building passive income is an effective way to add security and stability to your financial…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
CDP vs DMP: What is the difference and Which one do you need?

CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
5 Marketing Strategies To Grow Your Business During a Recession

5 Marketing Strategies To Grow Your Business During a Recession

The U.S GDP expanded at 2.6% in the Q3 of 2022, contrary to the growth…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
15 Best A/B Testing Tools & Software in 2024 – Top Alternatives to Google Optimize

15 Best A/B Testing Tools & Software in 2024 – Top Alternatives to Google Optimize

According to the 2024 Marketing Technology Landscape report, the number of tools in the optimization,…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
11 Best Free Heatmap Tools & Software For Your Business [2024]

11 Best Free Heatmap Tools & Software For Your Business [2024]

“I don’t perform user research and I base my strategies on instincts” – said no…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Master Website Design for Conversion Optimization – Our Tips and Suggestions

Master Website Design for Conversion Optimization – Our Tips and Suggestions

Imagine if just knowing how to use a design tool could guarantee a high-converting landing…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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