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7 Digital Marketing Tools That Drive Results In 2017

4 Min Read

This is a guest post by Daniel Knowlton, Co-founder of KPS Digital Marketing.

Are you looking to learn about digital marketing tools which will drive results for your business in 2017? So am I. I’ve tried and tested hundreds of them and the following tools stood out for their performance. They produce real results!

I’m going to give you a brief rundown of what each tool does and how it can benefit you and your business.

1) Build your email list with Sumo for WordPress

Sumo[1] (previously SumoMe) offers a free WordPress plugin that’ll make it easy for your readers to share your posts and join your email list. It comes with a suite of tools like List Builder, Scroll Box, Smart Bar, and Analytics.

What it helps you do

– Build your email list

– Easy integration with email management software like MailChimp

– Grow return traffic on your website

– Analyse conversions from return traffic


It’s free!

2) Connect your apps using IFTTT

IFTTT[2] is a free online tool which connects 300+ apps through recipes. A recipe allows you to program 1 app to trigger another to take a specific action. For example, if you post a status on Facebook, IFTTT helps you automatically convert it into a tweet.

What it helps you do

– Save time by automating the long process of checking multiple apps

– Automate lead generation

– Set up industry alerts


Completely free

3) Find influencers through Followerwonk

Followerwonk[3] is an online Twitter directory from Moz. It helps you find industry influencers, dig deeper into your twitter analytics and more.

What it helps you do

– Find influencers in your industry

– Track demographics and behaviour of your followers

– Get actionable visualizations of your user stats

– Compare social graphs with others


Free and paid versions available

4) Increase social shares using Social Locker

Social Locker by OnePress[4] is a free WordPress plugin which locks pieces of content on your website and unlocks them in return for email sign ups and social shares.

What it helps you do

– Generate leads and signups

– Attract social shares

– Generate detailed reports on how your content is performing


Free and paid versions available

5) Grow return traffic with VWO Engage

VWO Engage is an easy-to-set-up customer retention tool from the makers of VWO. It enables websites to send push notifications to their subscribers even when the sites are not open on their devices.

What it helps you do

– Send push notifications to both desktop and mobile without building a mobile app

– Increase return traffic to your website through re-engagement

– Communicate with your users without collecting their email id or asking for a login

– Schedule and automate push notifications


Completely free up to 500 subscribers

6) Build your Twitter strategy with Jooicer

Jooicer[5] is a growth hacking tool for Twitter. It helps you automate your Twitter strategy by letting you create custom recipes.

What it helps you do

– Reach the audience close to your target market through targeting features

– Assign a ceiling on your automated actions to stay under the radar

– Compose reports and analyze the results

– Share recipes with others and access theirs


5 day Free Trial followed by paid plans

7) Enrich your leads using Leadfeeder

Leadfeeder[6] is a sales intelligence tool that helps to convert website traffic to qualified leads. It uses data from Google Analytics to track your website visitors.

What it helps you do

– Connect to Google Analytics and start using it without adding any extra script

– Search for a company and view their complete browsing history

– Automatic lead scoring

– Integrate with CRM and automatically send leads to sales pipeline


30 day Free Trial followed by paid plans

We are already halfway past 2017 and this is my list of online marketing tools which can help your business grow this year. It’s high time you try out these if you haven’t already. What are you waiting for?

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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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