Being a young company, we know that focus is extremely important for Visual Website Optimizer. For that reason, the tool currently focuses primarily on A/B and Multivariate testing. While we’re always adding new features (Cross Browser Previews were rolled out last week to all our users and before that it was A/B testing for Mobile and Responsive websites) we understand that our users’ success is enabled by a combination of first class tools.
Therefore, we’re always looking to integrate with applications most in-demand by our customers. Today, we’d like to announce that Visual Website Optimizer now integrates with the leading Customer Experience Analytics tool, ClickTale.
While you could always view heatmaps and clickmaps of your variations in Visual Website Optimizer, the integration with ClickTale will allow you to view recorded sessions of each A/B test variation seen by your visitors using ClickTale’s Visitor Playback feature, along with the ability to filter & search based on test IDs and variations. Watching recordings of visitors tells you exactly how they behave, where they click, how far down do they scroll and how they interact with the UI elements on your pages. All these features together provide unmatched clarity on how your visitors really use your website.
Jonny Steel, ClickTale’s Director of Business Development said
Detailed information on the ClickTale integration can be found in our Knowledgebase article.
ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows ebusinesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 80,000 customers worldwide including Fortune 500 ebusinesses, ClickTale is the fastest growing company in its space.