As a marketing professional and storytelling enthusiast, I prioritize understanding data and insights over everything else while crafting a new story for experimentation. Besides work, you can find me reading fiction and, at times, metamorphosing into an artist through some discerning sorcery, which leads me to maintain an art and poetry blog on Instagram. Towards an innate linguistic inclination, I am currently looking forward to learning Persian to read and understand layers of the 14th-century Iranian poet Hafez's work—one of my most treasured literary possessions.
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Your conversion rate optimization (CRO) strategy fundamentally runs on two wheels—Search engine optimization (SEO) and…
Nida Zehra
8 Min ReadVWO has been recently recognized as a leader in the A/B testing category by G2—a…
Nida Zehra
4 Min ReadA/B testing goes hand-in-hand with every marketer’s CRO strategy. Being a marketer or a CRO…
Nida Zehra
7 Min ReadDo bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well,…
Nida Zehra
6 Min ReadWith progressing technology, cyber-attacks are evolving by the hour. With more than 89% of businesses…
Nida Zehra
5 Min ReadTechnology should enable creation and not act as a barrier to execute transformational ideas. This…
Nida Zehra
6 Min Read“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around…
Nida Zehra
9 Min ReadGoogle Analytics (GA) is an essential tool for Conversion Rate Optimization as it offers gold-standard…
Nida Zehra
11 Min ReadDespite being a complex process, CRO is essentially web design done right to maximize your…
Nida Zehra
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