As a marketing professional and storytelling enthusiast, I prioritize understanding data and insights over everything else while crafting a new story for experimentation. Besides work, you can find me reading fiction and, at times, metamorphosing into an artist through some discerning sorcery, which leads me to maintain an art and poetry blog on Instagram. Towards an innate linguistic inclination, I am currently looking forward to learning Persian to read and understand layers of the 14th-century Iranian poet Hafez's work—one of my most treasured literary possessions.
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Your conversion rate optimization (CRO) strategy fundamentally runs on two wheels—Search engine optimization (SEO) and…
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VWO has been recently recognized as a leader in the A/B testing category by G2—a…
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“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around…
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Google Analytics (GA) is an essential tool for Conversion Rate Optimization as it offers gold-standard…
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Despite being a complex process, CRO is essentially web design done right to maximize your…
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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