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A/B Split Testing

How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’

Summary

A major Dutch healthcare professionals’ association decided to a/b test a seemingly minor change in its header image. Using VWO, it discovered that the change – removing a horizontal line in the image, could lead to a substantial 7.8% increase in conversion rate, with almost 100 percent probability for consistent results.

The Client

VVAA, an association of over 75,000 Dutch healthcare professionals, specializes in providing quality advice to its members on areas ranging from setting up and managing a practice,

Success Kid Ran an A/B Test

Posted in A/B Split Testing on
Success Kid

We at Wingify spend a lot of our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad Luck Brian got into content marketing?

And answering these questions is no easy task. They need deep research.

Split Testing between Standard Search Box and Drop-Down Search Increased Leads by 57.25%

Posted in A/B Split Testing, Case Studies on
Comparison image - Casa Mineira split test

The Company

Casa Mineira is a real estate company operating in Brazil. They have eight physical offices spread in different locations in Belo Horizonte, one of Brazil’s largest cities. Apart from a strong physical presence in the city, they also have a website to attract customers online.

The original homepage of the website had a neat and somewhat minimalist design above the fold. The headline, pointing towards a search box, asked people to find a property in Belo Horizonte.

Why Random A/B Testing is a One Night Stand

Posted in A/B Split Testing, Conversion Optimization on
ABvsCRO_new

So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this “long and winding” process requires. You want quick, Flash-like results, so you give into the delicious temptation of running more random tests.

Crazy Minimal Homepage Increased Leads for an SEO Service Company from 1.39% to 13.13%

Posted in A/B Split Testing, Case Studies on
variation_page

The split testing campaign I am going to talk about in today’s case study was named the “crazy minimal homepage” campaign. The change was no less crazy; the company decided to wipe off their entire homepage and show just the sign-up form.

The Company

TheHOTH is a white label SEO service company. They provide link building services for agencies and SEO re-sellers. On their website’s original homepage, they have a video &

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

Posted in A/B Split Testing, How To on
post-segmentation-feature-VWO

4 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it was a hit! A/B testing was still a lesser known term then. Today, it is something data-driven marketers swear by. In one of our user surveys, someone also went on to call it “the bread and butter of his job”.

But do we do it right? Are we chasing the right metrics? Are our hypotheses strong enough?

CRO Industry Insights from Our In-App Survey Results

Posted in A/B Split Testing on
graph

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry.

Now when we look back at how things have changed over time, testing has become a part of the culture for those who understand how powerful it is.

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Posted in A/B Split Testing on
breaktherules

To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask,

“Okay…so, what’s the return from testing this month?”

Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here.

Sometimes you might end up running a series of unsuccessful or somewhat successful tests before you hit gold with a winning test.

A/B Testing for Beginners: Creating a Strong Hypothesis that Gets Results

Posted in A/B Split Testing on
qualaroo_1

Knowing how to make an A/B test is not enough. As Peep Laja of ConversionXL rightly points out:

Using an a/b testing tool does not make you an optimizer. Using a scalpel does not make you a surgeon.

— Peep Laja (@peeplaja) March 10, 2014

Success of your tests depend on how viable your hypotheses are. A strong A/B testing hypothesis is the only way you can maximize your odds of hitting a glorious win.