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Category Archives A/B Split Testing

Buffer Tested To Get More Email Subscribers

It has never been easier to create an online business. Accordingly, competition has never been more fierce. To not just survive, but thrive … every element of your online business must be optimized for maximum conversions: sign ups, landing pages, product descriptions, buttons, design, and (of course) your copy. What you need is real data from real people to create real…

Scientific Method

(This is a guest post authored by Ohad Rozen from Toonimo.com) Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. - Bryan Eisenberg So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be advocating A/B testing. But you are still a little disoriented and would appreciate some…

Summary A major Dutch healthcare professionals' association decided to a/b test a seemingly minor change in its header image. Using VWO, it discovered that the change - removing a horizontal line in the image, could lead to a substantial 7.8% increase in conversion rate, with almost 100 percent probability for consistent results. The Client VVAA, an association of over 75,000 Dutch healthcare…

Success Kid

We at Wingify spend a lot of our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad Luck Brian got into content…

ABvsCRO_new

So you run a test or two, have your moments of virtual euphoria and promise yourself to roll out a meticulous Conversion Rate Optimization (CRO) strategy to increase website sales and revenue. But then… You lose steam, the inspiration wears off, you don’t have the time or the mental bandwidth to conduct the research this "long and winding" process requires. You want quick, Flash-like results, so…

post-segmentation-feature-VWO

4 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it was a hit! A/B testing was still a lesser known term then. Today, it is something data-driven marketers swear by. In one of our user surveys, someone also went on to call it “the bread and butter of his job”. But do we do it…

graph

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use” A/B testing software in the industry, he didn’t know how big it’s going to be. He tried to solve a pain point and it worked: VWO is today a known name in the industry. Now when we look back at how things have changed over…

breaktherules

To gain results from testing, you need to believe in it strongly. You cannot look at testing like other channels or tactics and ask, "Okay...so, what's the return from testing this month?" Testing is a culture, a mindset of optimization. You MUST look at the bigger picture here. Sometimes you might end up running a series of unsuccessful or somewhat…

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