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VWO BLOG

on Conversion Rate Optimization

Category Archives A/B Split Testing

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups.  About the Company Tough Mudder offers a series of mud and obstacle courses designed to test physical…

Note: This marketing infographic is part of KlientBoost’s 25-part series. You can subscribe here to access the entire series of gifographics. If you’ve ever tested your website, you’ve probably been in the unfortunate situation of running out of ideas on what to test. But don’t worry - it happens to everybody. That's of course, unless you have a website testing…

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing…

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that information into insights and eventually,…

As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and test on targeted audience. And…

A/B testing is the scientific way of arriving at the truth, or at least the best option in a given set of conditions. Website A/B testing broadly means testing two versions of a webpage to see which fares better with your visitors and earns you more sales or conversions. Scientists and engineers have been using the scientific method of experimentation…

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the world’s best online games services. Its flagship title, RuneScape, was launched 14 years ago and has seen over 240 million player accounts created in that time. Furthermore, Guinness has recognized it as the world’s most prolifically updated massively multiplayer online role-playing game, as well as…

We have finally learned to mock HiPPOs, as they no longer can serve as a reliable basis for making decisions. Gut feelings don’t always work and businesses cannot afford to act upon them. That is why we A/B test to verify our hypotheses. It is a clear solution to the problem of being unsure whether your ideas will actually work. Sometimes…

There are umpteen case studies out there that will be no less than a miracle… ‘How we took an A/B test and saw a 200 percent jump in conversions’. Like all things shiny and bright this one has a dark side. While the sudden boom in conversions and stories that sell you great promises are not unreal or impossible, they…

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