A marketing enthusiast who holds experience in creating informative content around the culture of experimentation and conversion rate optimization. She has a knack for learning and loves to explore new and innovative avenues of the industry. In the last couple of years, she has grown as a CRO enthusiast and aims to gain mastery in the field.
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In 1991, Cormac Kinney, a software inventor, and entrepreneur designed an application that equipped securities…
Astha Khandelwal
8 Min Read
Website copywriting that sells sizzle AND steak is part art, part science. There is a…
Astha Khandelwal
11 Min Read
No matter big or small, organizations today must realize & embrace the power of a…
Astha Khandelwal
11 Min Read
Sure, bundling your target audience together into one single group may fetch some positive results.…
Astha Khandelwal
14 Min Read
From the very first television commercial aired in 1941 to today’s innovative personalized video messages,…
Astha Khandelwal
15+ Min Read
Any successful lead generation program, even when backed by the most advanced marketing technologies, can…
Astha Khandelwal
13 Min Read
Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads…
Astha Khandelwal
6 Min Read![7 A/B Testing Examples To Bookmark [2024]](https://static.wingify.com/gcp/uploads/sites/3/2019/12/Feature-image_7-AB-Testing-Examples-To-Bookmark-2021.png?tr=h-600)
For businesses to flourish in today’s highly competitive market and hit that conversion rate figure…
Astha Khandelwal
10 Min Read
Typically, a thank you page loads after a conversion has happened on your website, making…
Astha Khandelwal
13 Min Read
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