BRSchließen Sie sich 2500+ zufriedenen Kunden an, die VWO vertrauen
Scale web experimentation across devices easily
VWO Testing empowers you with the flexibility to optimize every aspect of your web presence, enhancing the digital experience for both desktop and mobile web visitors.
Get testing in a few clicks
Unleash endless testing with A/B, Split URL, and Multivariate tests. Make swift edits through the visual editor or sophisticated changes with the code editor.
Test sans performance issues
Say goodbye to slow page loads, privacy issues, SEO woes, and flash of original content (FOOC). VWO's SmartCode is fast, secure, and private.
Optimize any metric you want
Optimize vital business metrics such as conversions, and revenue with ease. Integrate external sources like CDP for added precision and protect critical KPIs with guardrails.
Make reliable decisions
Make confident decisions with real-time, sequentially valid Bayesian reports. Use report filters to get granular insights and easily integrate with analytics tools for further analysis.
Seamless integration
Easily integrate VWO with your tech stack, including analytics, CDPs, and e-commerce systems, with a click and popular CMS via user-friendly plugins.
Deliver uniform experiences *Coming Soon
VWO ensures a consistent experience, regardless of browser, device or operating system so your visitors can switch devices and browsers without any disruption.
Experiment sans visitor overlap
Eliminate visitor overlap with mutually exclusive test groups. Prioritize experiments, maintain clean reports, and ensure accurate attribution.
Experiment on SPAs
Experiment on SPAs. VWO supports SPAs with or without URL changes, including popular frameworks like React, Gatsby, Next.js, Vue.js, Angular, and more.
Race to the better variations
Race to your experiment winners with dynamic traffic allocation powered by our multi-armed bandit (MAB) algorithm. Perfect for time-sensitive campaigns such as discounts.
Experiment across domains
VWO tracks visitors and goal conversions even across different website domains enabling you to run cross-domain experiments.
Experiment across devices
Monitor how test variations affect key metrics across different devices. VWO ensures a seamless visitor experience, enabling hassle-free testing across all devices and responsive websites.
Simultaneously edit multiple pages
Apply consistent experiences across multiple pages with VWO's page grouping feature in one go. You don't have to repeat the changes everywhere manually.
Make data-backed optimization decisions
VWO's reports, backed by Bayesian statistics, are sequentially valid and right whenever you look at them. The reports enable you to assess whether your variations will likely outperform, underperform, or match the control and take decisions accordingly in half the time.
Optimize metrics that matter
Handpick primary and secondary metrics for testing, whether standard or custom, even integrating events from other tools like CDPs.
Test with business safety *Coming soon
Ensure your optimization experiments do not impact critical business KPIs negatively by enabling guardrail metrics.
Take decisions with confidence
Rely on Bayesian-powered Sequential Smartstats for precise, trustworthy results. VWO’s stats engine ensures accurate results by handling peeking and multiple testing errors.
Uncover granular insights with filters
Filter experiment reports by default options or custom dimensions for actionable insights. Tailor report views and compare metrics for a complete analysis.
Collaborate easily
Share experiment reports via email links, export concise summaries or detailed reports as a CSV, and even print reports to facilitate collaboration.
Optimization capabilities that suit every industry
Optimize top landing pages
Test different variations of a single web element or a complete landing page to see which ones lead to higher conversion. Get intuitive reports that are easy to grasp, analyze, and share.
Make customer journeys easy
Optimize every visitor touch-point, right from the product landing page till the payment completion, to increase customer revenue and minimize instances of cart abandonment.
Promote customer adoption
Deliver a seamless user experience by eliminating user friction. Iterate messages, CTAs, and design elements to improve user adoption and activation.
Improve digital experience iteratively
Leverage the power of VWO to conduct multiple intricate experiments concurrently. Utilize the WYSIWYG editor to create variations, a code editor to hard code specific changes, track conversions for specific metrics, and target relevant audience segments. Explore and innovate with freedom.
Help your clients win big in conversions
Ensure that your clients consistently deliver exceptional customer experiences through their digital presence, maximizing their return on investment (ROI). Manage accounts easily with user permissions, sub-accounts, and timely Slack notifications for campaign changes.
Make AI co-pilot to your optimization campaigns
Improve conversions at scale with AI-powered optimization. Set up and scale your optimization campaigns by leveraging generative AI every step of the way.
Generate personalized testing ideas for your website
Get AI-generated, personalized testing ideas tailored to your website. Quickly review and add them to your hypothesis backlog, prioritize ideas, and start testing them. You can even generate optimization ideas specific to your business goals. With AI-generated ideas, you always have a surplus of highly relevant ways to optimize your website and maximize conversions.
AI-driven magic editor
Experience the power of AI in VWO’s WYSIWYG editor! Specify the elements and desired edits, and watch the magic unfold. Not happy with the result? No worries! Give extra instructions until you're satisfied. It's almost like having your web developer!
*Coming SoonConfigurations that enable endless testing possibilities
Conduct multiple experiments simultaneously, validating your hypotheses on your terms. Configure tests to run on specific schedules or code-based custom triggers, control privacy settings for each test, and experiment with complete freedom.
A/B Tests
Continuously experiment with various website versions through A/B testing to identify the most effective versions that enhance your conversion rates.
Multivariate Tests
Multivariate Testing lets you assess a diverse set of alterations for your landing pages, from just a few to potentially hundreds, all simultaneously.
Split URL Tests
Split URL testing, you can assess your website's redesign by diverting traffic between two separate URLs associated with the same landing page.
Select the pages you want to test
Choose URLs of web pages or single-page applications that you want to test. You can select a set of URLs using regular expressions or include and exclude individual URLs from your tests. Create imaginary custom URLs to experiment even on pages and SPAs that do not follow a standard URL pattern.
Make all your test ideas come to life
Create as many test variations as necessary with VWO’s WYSIWYG editor. Make sophisticated changes with the code editor and add widgets to your variations as required. Preview your variations across mobile and desktop to ensure they work as expected.
Choose the metrics that you aim to improve.
Choose the metrics you want to optimize and prioritize them. Select from VWO’s default metrics options, create custom metrics or import events from CDPs like Data360 or Segment.
Tailor your test audience
Select your test audience based on parameters such as visitor type, OS, behavioral data, and even historical data from third-party sources such as customer data platforms (CDPs), and tag managers. Build complex selection criteria with logical operators such as AND and OR for finer audience selection.
Decide when to trigger tests
VWO offers extreme flexibility to configure test triggers based on your custom interactions. You can use any visitor action or construct complex trigger criteria for your tests. You can further refine your test audience by selecting only visitors who complete the configured actions and fall within the trigger criteria.
Make business decisions based on reliable data
Get reliable, accurate results with VWO’s Bayesian-powered Sequential SmartStats. VWO gives enhanced reports that answer your business questions and give you insights into whether your variations are better than control or not better than control, empowering better decision-making. You can forward reports to analytics tools, export them, or share them with your team for easier collaboration and analysis.
Maximize conversions immediately
Don’t wait for developers to push the best variation. Reduce idle time and roll out the best variations immediately to maximize conversions with VWO Rollouts. Fix small misses like broken links, and spelling errors yourself without going back and forth with the development team.
High-speed testing powered by asynchronous SmartCode
One-step setup
VWO’s SmartCode has to be deployed only once. You can use the unified deployment interface to deploy the SmartCode just once across all your testing environments, including websites, mobile sites, SPAs, Shopify stores, and CMS, to get started with testing instantly.
Lighting fast page loads
The SmartCode is asynchronous, loads changes parallel to your website, and has little to no impact on your website load time. VWO’s SmartCode, combined with our global CDNs, ensures that your changes load blazing fast. VWO SmartCode’s impact on Total Blocking Time(TBT) on your website performance is the best in the industry, and our latest update makes it 36% faster, further increasing the gap with our competition. *source.
Nahtlose Integration mit Ihrem Tech-Stack und SPAs
VWO bietet eine sofort einsatzbereite Ein-Klick-Integration mit Tools aus verschiedenen Kategorien wie Analytics, CMS, Call Tracking, Customer Data Platform (CDP), E-Commerce, Marketing, Produktivität und Speicherdienste.
Extensive Integration Library
VWO offers a wide range of third-party tool integrations for all your needs. VWO even offers plugins for specific CMS like WordPress and e-commerce applications like BigCommerce.
Secure, one-click configuration
Seamlessly integrate your tech stack with VWO in just a click. Once your applications are integrated with VWO, you can enable specific integrations while configuring experiments.
Real-time data sync and notifications
Instant data synchronization with analytics empowers data-driven decision-making. Get instant campaign notifications by integrating VWO with productivity apps like Slack.
CMS Agnostic Testing
Unlike a few testing applications that encourage moving you to their CMS, VWO integrates with CMS that you use, such as WordPress, Drupal, and more, to enable testing.
Betreiben Sie Ihr gesamtes Optimierungsprogramm mit VWO
Verbinden Sie VWO Insights mit unserer End-to-End-Plattform, um eine datengesteuerte Experimentierkultur in Ihrem Unternehmen zu ermöglichen.
Gemeinsamer Aufbau Ihrer Optimierungspipeline
Sammeln Sie automatisch alle Beobachtungen, die durch VWO Insights gemacht wurden, in einem teamgesteuerten Repository. Erstellen Sie einen Kanban-Board-Workflow mit Beobachtungen, um Ihre Test- und Personalisierungskampagnen zu unterstützen. Fügen Sie unbegrenzt Teammitglieder hinzu und starten Sie Ihr Optimierungsprogramm im Handumdrehen.
VWO Plan erkunden
Testing für Ihren gesamten Stack unter einem Dach
Whether you have a website or mobile app, we provide SDK-based testing for all technologies. VWO’s secure, open-source, lightweight SDKs in 8+ languages in both front-end and back-end languages enable you to run complex experiments while delivering a uniform user experience.
Explore Mobile App Testing Server-side Testing erkunden
VWO worked PERFECTLY. It enabled us to make all the changes we wanted rapidly, prove the value of our tests, and grow our client’s sitewide conversion by over 30% in a matter of months. We could not have achieved such growth without VWO.
Founder & CEO
VWO has been a great partner, helping us quickly experiment with new ideas and run comprehensive A/B tests that revealed valuable insights and remarkable results. The user-friendly interface and analytics offered by VWO made the process efficient and effective. Overall, our experience using VWO has been positive, and we would recommend it to businesses striving for impactful optimization and growth.
CRO Manager
VWO has been an incredible partner and their platform helps us get real results with tangible insights for our clients. The ability to set up as many goals as you want, on the fly, is incredibly valuable to keep an experiment moving and get as much insights as possible.
Web Analytics / CRO Specialist
VWO hat faire Preise und ein gutes Produktangebot. Es hat dem Team hier bei Digital NRG einen großartigen Einblick in das Kundenverhalten auf unseren Websites gegeben und es uns ermöglicht, eine große Anzahl von Tests durchzuführen. Sie haben auch ein sehr reaktionsschnelles Team, das sehr hilfsbereit ist und Feedback aufnimmt, wenn es benötigt wird.
CRO-Leiterin bei Digital NRG
VWO ist bei weitem das einfachste Test-Tool. Unser Marketingteam muss keine Entwicklungsressourcen einsetzen, um Tests zu erstellen und zu implementieren. Die Variablen, die für A/B- und Multivariaten-Tests angeboten werden, erfüllen so gut wie jeden Bedarf. Außerdem gibt es aufschlussreiche Vorschläge und jede Menge Echtzeit-Beispiele.
Präsident
The earlier A/B Testing platform that we had was limiting, in the sense, we couldn’t get deep into the experimentation culture, we had no control over the process, the analysis wasn’t as actionable as we would like, leaving us thinking if we should go live with a test or not.
UX and Web analyst
I really like that we can use VWO across every department. It’s pretty easy to use and straightforward. Test results are easy to read also for people who don’t have testing experience. Testing experience with VWO was quite intuitive for all. UX of the tool was quite accessible as well.
Senior Produkt manager
We have seen great improvements in our conversion rates on pages where we have conducted testing using VWO.
Founder
We have significantly enhanced our website’s user experience and have created a substantial positive impact with the enhanced quality leads. The VWO team has been helping across, right from GA reporting to superior testing and management services to providing thoughtful design inputs of our new site. For me, the most impressive aspects of the VWO Services are communication and quick turnaround time.
Marketing Analyst
My overall experience with VWO has been positive, especially with the fast response to questions and support requests.
CRO Manager
As Garanti Payment Systems, A/B testing has been a significant method at our organization. At the website of Bonus Card, Turkey’s leading credit card brand, we’ve completed more than +50 tests in one year including very advanced ones. We are very happy to choose VWO as our A/B testing tool. The exceptional tool is at the core of the agile optimization process that we have created with Hype.
Digital Marketing Specialist at Garanti Payment Systems
It was really easy to conduct A/B experiments even for complex cases as we generally encounter in case of PayU’s checkout products. A double thumbs up from my side for VWO.
Senior Produkt manager
VWO is a reliable platform with a lot of the bells and whistles you’d expect from an experience optimization platform. I was able to run a solid A/B test with real business outcomes on just the free plan. I’ll definitely consider upgrading as we scale our tests.
Head of Marketing
VWO was essential in understanding which landing pages and variants were performing and which were not. In our early days, this really helped us understand the types of copy our audience was responding to and helped shape our marketing efforts ever since.
Co-founder & CMO
Every A/B testing process aims to bring a significant raise in the conversion rates, and for a SaaS website like POSist which targets niche restaurant industry, this was a 4 month long journey. After months of rigorous testing in between multiple variations of our website with VWO’s Split URL testing campaigns, we were able to register a 50% growth in our organic leads.
Co-founder and CEO
What we loved about VWO was its simplicity. The ease of digging into customer insights and running tests with VWO’s drag-and-drop editor was truly seamless.
Marketing Operations Coordinator
SmartCode that ensures compliance and privacy
VWO adheres to data protection regulations and does not collect sensitive information. The only information that VWO collects about a cookie is a visitor ID (UUID), containing no personal data.
Compliance
Customer trust is the top priority for VWO. Keeping data secure and compliant is paramount to us. We at VWO leave nothing to chance and regularly undergo independent verification of our security, privacy, and compliance controls. We strive to achieve certifications, and attestations of compliance and undergo regular audits for all relevant standards, regulations, and frameworks around the globe.
Privacy
VWO cannot identify or track any individual or consumer. VWO also anonymizes personally identifiable information (PII), such as email addresses, phone numbers, etc. You can implement the SmartCode through the reverse proxy methodology for additional control over data sent to VWO servers. You can restrict critical or confidential data from being sent to VWO as your servers act as middleware between your website and VWO.
Sicherheit und Support auf Enterprise-Niveau
Sicherheit und Support haben für uns höchste Priorität. Erstellen und skalieren Sie Ihre Testprogramme mit Leichtigkeit.
Ihre Daten sind bei uns sicher und geschützt
Wir schätzen das Vertrauen unserer Kunden in unsere Plattform. Daher halten wir uns an Sicherheits- und Datenschutzvorschriften in allen Bereichen und Regionen.
Privacy und Security erkunden
Zwei-Faktor-Authentisierung (2FA)
Erhöhen Sie die Sicherheit Ihres VWO-Kontos mit einer Zwei-Faktor-Authentisierung auf User- oder Workspace-Ebene mithilfe von Authentifizierungs-Apps oder E-Mail-Passcodes.
Datenspeicherung
VWO verfügt über Rechenzentren in den USA, der EU (Belgien) und Indien. Unser CDN verwendet einen Load Balancer, wird auf der Google Cloud Platform gehostet und umfasst 10 Standorte von Japan bis Brasilien, um das Laden zu beschleunigen.
Customer Success Manager
Nutzen Sie unsere Trainingsprogramme und Ihren persönlichen Success Manager, um Ihre Website für bessere Conversions zu optimieren.
Support mit einer konstanten CSAT von ~99%
Sie können das ganze Jahr über auf uns zählen, wenn es um die kleinsten Anfragen oder die komplexesten Experimente geht. Unsere Experten stehen Ihnen immer zur Seite.
Einmalige Anmeldung (SSO)
Melden Sie sich sicher und bequem mit SAML 2.0-basiertem Single Sign-On über Anbieter wie Google, Azure Cloud, OneLogin, Okta und andere bei VWO an.
Rollenbasierte Zugriffsrechte
Erstellen Sie Sub-Accounts und unterschiedliche Benutzerrechte, um Tests für Kunden/Agenturen zu trennen und die Rollen im Unternehmen aufzuteilen.
We're excited to work with you. Let’s connect to achieve your conversion goals.
Häufig gestellte Fragen
VWO Testing ist die weltweit führende Plattform für Web-Testing (A/B-Testing, Split-Testing, Multivariat-Testing) und Conversion-Optimierung, die es wachsenden Unternehmen ermöglicht, ihr Web-Erlebnis über Desktop, Mobile, Tablets und andere Geräte zu optimieren, um einzigartige Erlebnisse zu liefern und Besucher in engagierte Kunden zu verwandeln.
Nein, die Verwendung von VWO hat keinen negativen Einfluss auf das Ranking Ihrer Website. Bei A/B- und multivariaten Tests laufen sowohl die Kontroll- als auch die Variations-Tests auf derselben URL, und die Teständerungen werden von VWO direkt vorgenommen. Daher gibt es keine Duplizierung von Inhalten, die sich sonst auf Ihr SEO-Ranking auswirken kann. Auch wenn die Google-Crawler JavaScript unterstützen und die Variations-Seite der A/B-Test-Kampagne von Google-Bots gecrawlt werden kann, hat dies keinen Einfluss auf die Leistung der A/B-Website. Google hat auch eine eigene Lösung für A/B-Tests, die es nicht gäbe, wenn solche Tests die Platzierung der Website beeinträchtigen würden.
VWO Testing bietet A/B-Tests, Split-URL-Tests und multivariate Tests. Sie können eine beliebige Anzahl von Tests gleichzeitig nach Ihren Anforderungen durchführen.
"1. Bei A/B-Tests werden mehrere Varianten von Elementen auf Ihrer Website miteinander verglichen und die beste ausgewählt. A/B-Tests eignen sich am besten für den Test eines isolierten Elements wie einer CTA-Schaltfläche oder einer Überschrift.
2. Multivariate Tests (MVT) sind eine Methode, bei der Sie Änderungen an mehreren Abschnitten einer Webseite vornehmen und Variationen für alle möglichen Kombinationen erstellen, die sich aus diesen Änderungen ergeben. Diese Tests dienen dazu, herauszufinden, welche Kombination von Elementen für Ihr Publikum am besten funktioniert.
3. Beim Split-Testing werden mehrere Varianten Ihrer Website getestet, die unter verschiedenen URLs gehostet werden. Split-URL-Tests werden eingesetzt, wenn Sie Ihre Website oder Applikation komplett umgestaltet haben."
Um die richtigen Metriken für A/B-Tests auszuwählen, sollten Sie Ihre spezifischen Ziele berücksichtigen und sich auf primäre Metriken konzentrieren, die mit diesen Zielen verbunden sind (z. B. die Konversionsrate für Verkäufe). Wir empfehlen, Ihren Tests sekundäre und Guardrail-Metriken hinzuzufügen, um sicherzustellen, dass die Testergebnisse nicht missverständlich sind und Ihre Tests wichtige Geschäfts-KPIs nicht beeinträchtigen. Stellen Sie sicher, dass die ausgewählten Metriken relevant und messbar sind und mit Ihren Geschäftszielen übereinstimmen.
Nein. VWO ist so konzipiert, dass es ohne Leistungseinbußen skalierbar ist. Sie können eine unbegrenzte Anzahl von gleichzeitigen Tests mit beliebig vielen Variationen durchführen.
VWO ist ein zuverlässiges Tool, das Ihre Website für Besucher verbessert. Um das Beste daraus zu machen, sollten Sie bei der Erstellung von Tests in jeder Phase die hier genannten Schritte beachten. So erzielen Sie die besten Ergebnisse für Ihre Website-Tests.
Zu den häufigen Fehlern, die bei VWO-Tests zu vermeiden sind, gehören das Fehlen klarer Ziele, das Testen zu vieler Änderungen auf einmal, die Vernachlässigung der mobilen Reaktionsfähigkeit und die unzureichende Dauer der Tests. In diesem Artikel erfahren Sie mehr über Warnungen und Fehler bei der Durchführung von Tests.
Melden Sie sich für eine vollständige Testversion an
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Sprechen Sie mit einem Vertriebsmitarbeiter
Genial! Ihr Meeting ist für um bestätigt
Danke Sie, dass Ihre Details geteilt haben.
Ich kann es kaum erwarten, Sie am um zu treffen
, vielen Dank für die Details. Ihr VWO-Vertreter wird sich in Kürze mit Ihnen in Verbindung setzen, um einen Termin für diese Demo zu vereinbaren.
Wir sind zufrieden und froh, dass wir uns für VWO entschieden haben. Wir erhalten den ROI aus unseren Experimenten.
Christoffer Kjellberg CRO Manager
VWO war bei unserer Optimierungs-Strategie so hilfreich. Die Testmöglichkeiten sind endlos und sie haben es uns ermöglicht, mehrere Tests gleichzeitig zu identifizieren, einzurichten und durchzuführen.
Elizabeth Levitan Digital Optimization Specialist
Als Projektmanager für unseren Experimentierprozess finde ich es toll, wie die Funktionalität von VWO es uns ermöglicht, schnell loszulegen, uns aber auch die Flexibilität gibt, unsere Tests komplexer zu gestalten.
Tara Rowe Marketing Technology Manager
Sie brauchen keinen Hintergrund in Website-Development, um VWO zu benutzen. Das VWO-Support-Team ist großartig
Elizabeth Romanski Consumer Marketing & Analytics Manager
Vertrauen von Tausenden führender Marken
Genial! Ihr Meeting ist für um bestätigt
Danke Sie, dass Ihre Details geteilt haben.