7 Essential Sales Funnel Software for Every Business: Top Picks for Every Purpose

Great products need smart funnels to sell.

Your product won’t succeed without a strategic sales funnel to guide the customers. 

A well-designed funnel acts as a guide, leading your prospects through a journey. From the initial spark of curiosity to the ultimate purchase decision.

But it’s not just about having a funnel; it’s about equipping it with the right tools to automate processes, personalize interactions, and remove friction at every stage.

In this blog, we’ll introduce you to the sales funnel tools that do the heavy lifting for you. From lead capture and nurturing to conversion and retention. 

They manage every stage, from lead capture and nurturing to conversion and retention.

So, let’s start. 

What is sales funnel software? 

Sales funnel software is a tool designed to help businesses manage and optimize the process of guiding leads through the stages of a sales funnel. It provides a structured framework to track, nurture, and convert prospects into customers. This software typically integrates various features such as lead capture forms, email marketing automation, analytics, and A/B testing to streamline the entire sales process.

Sales funnels are divided into several stages, including:

Top of the funnel (TOFU)

This is where you attract leads and make them aware of your business or product. It aligns with the Attention stage of the AIDA model, using strategies like ads, blogs, social media campaigns, and SEO to capture interest.

Middle of the funnel (MOFU)

At this stage, leads show interest in your offerings, and the goal is to nurture this interest into a deeper desire. In AIDA, this corresponds to the Interest and Desire stages. This is done through targeted content, lead magnets, email nurturing, and personalized communications.

Bottom of the funnel (BOFU)

This is the final stage where leads are ready to make a purchase or take action. The goal is to convert them into paying customers. This aligns with the Action stage of AIDA, where offers, product demos, and call-to-action prompts drive conversion.

Best sales funnel software: Quick glimpse

• ClickFunnels
• ActiveCampaign
• Systeme.io
• GetResponse
• LeadPages
• Kartra
• VWO

Best sales funnel software: Comparison

Here’s a table summarizing the above tools:

Tool name	Best for	Free trial period	Starting price	G2 rating
ClickFunnels	Building high-converting sales funnels	14-day	$81/month (billed annually)	4.6/5
ActiveCampaign	Email marketing automation, CRM integration	14-day	$49/month	4.5/5
Systeme.io	Affordable all-in-one business automation	Free plan available	$27/month	4.8/5
GetResponse	Conversion funnel automation	30-day	$16/month	4.3/5
LeadPages	Creating high-converting landing pages	14-day	$37/month	4.3/5
Kartra	All-in-one tools for sales funnels and email marketing	30-day	$119/month	3.9/5
VWO	Optimizing sales funnels through A/B testing and behavior analytics	30-day	$139/month	4.3/5

Types of sales funnel software

Sales funnel software helps businesses automate, manage, and optimize the process of moving leads through the sales cycle. There are different types of software designed to cater to various needs, from lead generation to customer retention. Here are the main categories:

1. Lead generation software

These tools focus on attracting and capturing leads through forms, landing pages, popups, and other methods. They help businesses collect information from potential customers and start building relationships. 

2. Email marketing & automation software:

These platforms enable businesses to nurture leads through automated email campaigns. They can send targeted emails based on user behavior, segment audiences, and personalize content.

3. CRM and sales management software:

CRM tools help businesses track and manage interactions with prospects and customers. They centralize customer data, automate communication, and enable sales teams to track leads through the funnel.

4. Landing page and conversion optimization software

These tools are designed to create high-converting landing pages, forms, and pop-ups to turn visitors into leads or customers. They often come with A/B testing and analytics features to optimize conversions. 

5. All-in-one funnel builders

These platforms combine several features, including landing page creation, email automation, and CRM, into one tool. They are great for businesses that want a holistic approach to funnel management.

Top 7 sales funnel software (Free & Paid): Detailed overview

1. ClickFunnels

ClickFunnels is an all-in-one funnel builder that combines landing page creation, email automation, and CRM functionalities. It helps businesses attract, convert, and retain customers. It simplifies the process of creating seamless funnels for generating leads, selling products or services, and driving customer actions.

Best features

• Sales funnels
• Drag-and-drop editor
• A/B testing
• Countdown funnels
• Smart checkout
• Membership sites
• Email marketing & workflows
• Store funnels
• Analytics
• Community

Pros	Cons
Comprehensive suite for building sales funnels, handling email marketing, creating websites, and processing payments—all in one platform	Pricing can be steep for smaller businesses or solopreneurs
Easy-to-use drag-and-drop editor with no coding required	Wide range of features can feel overwhelming for beginners
Access to FunnelFlix and detailed tutorials to maximize platform use	Community features have issues like outdated content and low engagement
Integrates with popular tools and existing tech stacks

Price

The starter plan begins at $81/month (billed annually)

Free trial

14-day 

G2 rating

4.6/5 

A customer experience as per G2 reviews: 

What I like most about ClickFunnels is how easy it makes creating complete sales funnels without needing to know how to program. Its visual interface is very intuitive, and I love that on a single platform I can design landing pages, automate emails, connect payment gateways, and track conversions. Additionally, the integration with other tools is quite seamless, which saves me a lot of time and effort.

Osvaldo C.
Customer Support (Webinars)

2. ActiveCampaign

ActiveCampaign is an email marketing and automation software that helps businesses nurture leads through targeted automated email campaigns. It’s ideal for businesses that prioritize personalized communication and want to automate their marketing and sales processes efficiently. ActiveCampaign is a standout for its ability to integrate robust CRM features with advanced email automation tools.

Best features

• Email automation
• Advanced marketing automation
• CRM integration and lead management
• Segmentation and personalization
• Lead scoring
• Forms and landing pages
• Site tracking

Pros	Cons
Powerful automation capabilities for email sequences and customer journeys	Sales and client follow-up tools are cumbersome, with limited visibility and management
Flexible email and campaign creation with intuitive tools	Higher-tier plans may be expensive for smaller businesses
Improved user experience with features like viewing tags, segments, and lists together

Price

Plans start at $49/month for the basic plan.

Free trial

14-day 

G2 rating

4.5/5 

3. Systeme.io

Systeme.io is an all-in-one funnel builder offering tools for email automation, landing pages, and CRM. With Systeme.io, you can stop juggling multiple tools and simplify your business operations. It’s designed for entrepreneurs who want to grow their online business without the complexity of using several disconnected platforms.

Best features

• Sales funnels
• Email marketing
• Website builder
• Affiliate program management
• Business automation
• Online course creation
• Product sales
• Analytics and tracking

Pros	Cons
Excellent migration service that is fast, professional, and saves hours of work	Limited third-party integrations compared to other platforms
Unlimited emails, contacts, landing pages, workflows, and more	Page editor can be clunky, with desktop changes sometimes affecting the mobile version
Highly suitable for businesses selling digital products	Limited advanced features
Affordable compared to other competitors

Pricing

Paid plans start at $27/month for essential features

Free trial

Free plan available with core features included

G2 rating

4.8/5

A customer experience as per G2 reviews: 

I appreciate how Systeme.io is forward-thinking and adding new elements to their offerings every week. What users get for the price point is amazing! And the free migration of my old website to Systeme.io was a huge blessing. As a solopreneur, it is very difficult to manage all of the tasks on my plate. Knowing that Mohamed was migrating my website for me was incredible!

Emily J.
Business owner 

4. GetResponse

GetResponse is an email marketing and automation software that enables businesses to send automated, behavior-driven email campaigns. It simplifies and automates the sales funnel process, making it an ideal tool for businesses aiming to optimize their marketing efforts. From landing pages to eCommerce integrations, it covers all stages of the funnel seamlessly.

Best features

• Conversion funnels
• Landing pages
• Email marketing
• Webinars
• E-commerce integrations
• Multichannel engagement
• Analytics & ROI tracking

Pros	Cons
Easy-to-use email maker with customizable templates and responsive design	Lacks broader social media integrations and advanced CRM capabilities
Highly responsive and helpful support available round the clock	Needs additional features for team collaboration
Offers advanced automation options like autoresponders and drip campaigns

Pricing

Paid plans start at $16/mo for basic features 

Free trial

30-day 

G2 rating

4.3/5 

5. LeadPages

Leadpages is a landing page and conversion optimization tool that makes lead generation simple and effective. With great features, it empowers businesses to create professional-grade landing pages, websites, and opt-in forms. Its drag-and-drop landing page builder and AI-assisted content generation deliver everything you need to convert traffic into leads and sales seamlessly.

Best features

• Landing pages
• Leadmeter
• Conversion tools
• AI-driven content
• A/B testing
• Integrations
• Analytics and tracking

Pros	Cons
Intuitive drag-and-drop builder with mobile-friendly templates	Limited advanced CRM capabilities compared to competitors
Doesn’t charge extra based on traffic or conversions, making it cost-effective as businesses scale	Lacks robust eCommerce features for product recommendations
Real-time collaboration tools for marketing teams
Excellent customer service and support resources, including helpful newsletters and tutorials

Pricing

Paid plans start at $37/month for essential features.

Free trial

14-day 

G2 rating

4.3/5

A customer experience as per G2 reviews: 

I love the beautiful templates and seamless integrations. Leadpages is very user-friendly. I had my first funnel and tripwires up and running in just a couple hours!

Jennifer F.
Director of Marketing

6. Kartra

Kartra is an all-in-one funnel builder that integrates landing page creation, email automation, and CRM features into one platform. It simplifies and optimizes the entire sales pipeline for businesses and creators. From building visually appealing landing pages to managing email campaigns and tracking analytics, Kartra provides every tool needed to scale online businesses efficiently.

Best features 

• Kartra’s funnel analytics
• Funnel simulation
• Done-for-you campaigns
• Landing pages
• Lead management
• Email marketing
• A/B testing
• Drag-and-drop editor

Pros	Cons
Pre-designed campaigns and templates	Page redirection slows download speeds, especially with custom domains
Built-in analytics and a strong calendar component for scheduling paid appointments	Higher pricing, may not be suitable for small startups
Seamless integration of email marketing, lead management, and checkout tools
Detailed analytics across all funnel steps for optimization

Price

Plans start at $119/month for the Starter plan.

Free trial

30-day 

G2 rating

3.9/5 

7. VWO

VWO is a conversion optimization software that helps optimize the user journey on a website as part of the overall sales funnel. It helps businesses increase conversions by testing, personalizing, and analyzing user behavior at every stage of the funnel. 

Best features

1. A/B testing

VWO’s A/B testing helps optimize landing pages by allowing you to test different designs, content, and layouts. With its no-code visual editor, you can easily create variations to test elements like headlines, buttons, and images. This data-driven approach ensures landing pages are optimized based on real user behavior, leading to improved performance.

2. User behavior analytics

VWO Insights is a comprehensive suite of tools that helps analyze user behavior and uncover why they don’t convert. It includes features like:

• Session recordings: Observe user behavior in real-time.
• Heatmaps: Visualize user engagement patterns.
• On-page surveys: Collect direct feedback from visitors.
• Funnel analysis: Identify drop-off points in the sales funnel.
• Form optimization: Detect and resolve friction to improve form completion rates.

Additionally, VWO’s interactive landing page analyzer allows you to test the effectiveness of your landing page instantly. Simply input your page URL and receive a personalized report with actionable recommendations. 

Download Free: Landing Page Optimization Guide

3. Personalization

VWO Personalize helps deliver personalized experiences to website visitors based on data like browsing behavior, device use, and past interactions. It allows you to create tailored experiences for different audience segments, improving engagement and conversion rates at every stage of the sales funnel. 

Pros	Cons
Offers dynamic and flexible data sampling for better control over data collection	It may require a learning curve for beginners due to its wide range of advanced features
Accelerates research and testing with VWO Copilot, an AI-powered ecosystem	Optimizes the middle and bottom of the funnel, while broader funnel ownership sits with CRMs, analytics, and marketing automation platforms.
Supports advanced server-side and mobile app tests
Streamlines your testing workflow with VWO Plan, an integrated project management tool
Delivers top-tier customer support with a 99% CSAT score

How Server Density boosted revenue by 114% with VWO

Server Density is a London-based software company that specializes in providing hosted server and website monitoring services. They help clients globally identify and resolve website downtime efficiently.

Challenge

Server Density aimed to increase revenue by testing two hypotheses:

1. Raising prices might reduce free sign-ups but increase revenue.
2. Higher prices could lead to fewer sign-ups and lower revenue.

Solution

Using VWO’s A/B testing capabilities, the team experimented with a new pricing structure. They shifted from a configurable pricing model to a packaged pricing model, starting at $99/month.

Results

Despite a 24.96% drop in free-trial sign-ups, the new pricing structure led to a 114% increase in total revenue. 

Key metrics included:

• Free sign-ups: Reduced from 6.92% to 5.19%.
• Paid upgrades: AOV jumped from $19.70 to $55.53.

This case highlights the importance of data-driven decisions in optimizing sales funnels. Server Density identified the pricing model that maximized revenue while catering to customer value.

VWO combines A/B testing, behavior analytics, and personalization, empowering businesses to optimize every stage of their sales funnels. See what VWO can do for your business, start your 30-day free trial, or request a demo today!

Here’s what one of our clients said,

VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests. The ease of segmenting the audience while creating ‘control’ and ‘variation’ is also something that makes VWO stand out.

Loef Kleinmeijer
Team Lead Conversion & CRO Consultant at ISM eCompany

Additional essential tools for every stage of the sales funnel

Here are additional tools:

1. Wishpond (Best for lead generation)
2. Omnisend (Best for email marketing & automation)
3. Zendesk Sell (Best for CRM & sales management)
4. Unbounce (Best for landing pages & conversion)

Benefits of sales funnel software 

Sales funnel software offers multiple advantages for businesses looking to improve their sales processes. Some key benefits include:

1. Increased conversion rates

By optimizing each stage of the sales funnel (TOFU, MOFU, and BOFU), businesses can more effectively guide leads toward conversion, resulting in higher sales.

2. Lead nurturing and management

The sales funnel software allows businesses to track, segment, and nurture leads more effectively, ensuring that no potential customer falls through the cracks, especially through the MOFU and BOFU stages.

3. Personalization

With detailed customer insights, businesses can create personalized experiences for leads at each stage, making interactions more relevant and increasing the likelihood of conversion.

4. Analytics and insights

Sales funnel software provides detailed analytics on how leads move through the sales funnel, identifying bottlenecks in TOFU, MOFU, or BOFU, and helping businesses make data-driven decisions to improve the process.

5. Automated follow-ups

Sales funnel software automates follow-up emails, notifications, and reminders, ensuring timely and consistent communication with leads, particularly during the nurturing phase (MOFU).

Choosing a sales funnel software: Key factors to consider

When selecting the best sales funnel software for your business, it’s essential to evaluate your specific needs. Below are some factors to consider:

1. Ease of use

The software should be user-friendly, especially for non-technical users. Look for drag-and-drop editors, customizable templates, and intuitive dashboards that simplify the creation and management of sales funnels.

2. Features and functionality

Choose software that offers the features you need, whether it’s email automation, CRM integration, A/B testing, or advanced analytics. Ensure that the platform aligns with your business objectives.

3. Integration with other tools

Your sales funnel software should integrate seamlessly with your existing tools such as email marketing platforms, CRM systems, and payment processors. This helps create a streamlined workflow and ensures that data is passed efficiently across systems.

4. Scalability

As your business grows, your sales funnel needs might evolve. Choose software that can scale with your business, offering advanced features or higher-tier plans as your team and funnel complexity increase.

5. Analytics  and reporting

Analytics tools are essential for measuring the performance of your sales funnel. Look for software that provides detailed reports, conversion tracking, and user behavior insights to help you optimize your funnels and improve ROI.

Wrapping up

With the right tools in your toolkit, you can automate tedious tasks, deliver personalized experiences, and create a seamless journey for your customers. Whether capturing leads, nurturing prospects, or driving conversions, these tools ensure your funnel works smarter, not harder. 

Further, if user research and optimization are key priorities for you, try a free trial of VWO to see how it can enhance your funnel’s performance and boost your revenue.

FAQs