Your product won’t succeed without a strategic sales funnel to guide the customers.
A well-designed funnel acts as a guide, leading your prospects through a journey. From the initial spark of curiosity to the ultimate purchase decision.
But it’s not just about having a funnel; it’s about equipping it with the right tools to automate processes, personalize interactions, and remove friction at every stage.
In this blog, we’ll introduce you to the sales funnel tools that do the heavy lifting for you. From lead capture and nurturing to conversion and retention.
They manage every stage, from lead capture and nurturing to conversion and retention.
So, let’s start.
What is sales funnel software?
Sales funnel software is a tool designed to help businesses manage and optimize the process of guiding leads through the stages of a sales funnel. It provides a structured framework to track, nurture, and convert prospects into customers. This software typically integrates various features such as lead capture forms, email marketing automation, analytics, and A/B testing to streamline the entire sales process.
Sales funnels are divided into several stages, including:
Top of the funnel (TOFU)
This is where you attract leads and make them aware of your business or product. It aligns with the Attention stage of the AIDA model, using strategies like ads, blogs, social media campaigns, and SEO to capture interest.
Middle of the funnel (MOFU)
At this stage, leads show interest in your offerings, and the goal is to nurture this interest into a deeper desire. In AIDA, this corresponds to the Interest and Desire stages. This is done through targeted content, lead magnets, email nurturing, and personalized communications.
Bottom of the funnel (BOFU)
This is the final stage where leads are ready to make a purchase or take action. The goal is to convert them into paying customers. This aligns with the Action stage of AIDA, where offers, product demos, and call-to-action prompts drive conversion.
All-in-one tools for sales funnels and email marketing
30-day
$119/month
3.9/5
VWO
Optimizing sales funnels through A/B testing and behavior analytics
30-day
$139/month
4.3/5
Types of sales funnel software
Sales funnel software helps businesses automate, manage, and optimize the process of moving leads through the sales cycle. There are different types of software designed to cater to various needs, from lead generation to customer retention. Here are the main categories:
1. Lead generation software
These tools focus on attracting and capturing leads through forms, landing pages, popups, and other methods. They help businesses collect information from potential customers and start building relationships.
2. Email marketing & automation software:
These platforms enable businesses to nurture leads through automated email campaigns. They can send targeted emails based on user behavior, segment audiences, and personalize content.
3. CRM and sales management software:
CRM tools help businesses track and manage interactions with prospects and customers. They centralize customer data, automate communication, and enable sales teams to track leads through the funnel.
4. Landing page and conversion optimization software
These tools are designed to create high-converting landing pages, forms, and pop-ups to turn visitors into leads or customers. They often come with A/B testing and analytics features to optimize conversions.
5. All-in-one funnel builders
These platforms combine several features, including landing page creation, email automation, and CRM, into one tool. They are great for businesses that want a holistic approach to funnel management.
Top 7 sales funnel software (Free & Paid): Detailed overview
1. ClickFunnels
ClickFunnels is an all-in-one funnel builder that combines landing page creation, email automation, and CRM functionalities. It helps businesses attract, convert, and retain customers. It simplifies the process of creating seamless funnels for generating leads, selling products or services, and driving customer actions.
Best features
Sales funnels
Drag-and-drop editor
A/B testing
Countdown funnels
Smart checkout
Membership sites
Email marketing & workflows
Store funnels
Analytics
Community
Pros
Cons
Comprehensive suite for building sales funnels, handling email marketing, creating websites, and processing payments—all in one platform
Pricing can be steep for smaller businesses or solopreneurs
Easy-to-use drag-and-drop editor with no coding required
Wide range of features can feel overwhelming for beginners
Access to FunnelFlix and detailed tutorials to maximize platform use
Community features have issues like outdated content and low engagement
Integrates with popular tools and existing tech stacks
Price
The starter plan begins at $81/month (billed annually)
Free trial
14-day
G2 rating
4.6/5
A customer experience as per G2 reviews:
What I like most about ClickFunnels is how easy it makes creating complete sales funnels without needing to know how to program. Its visual interface is very intuitive, and I love that on a single platform I can design landing pages, automate emails, connect payment gateways, and track conversions. Additionally, the integration with other tools is quite seamless, which saves me a lot of time and effort.
Osvaldo C. Customer Support (Webinars)
2. ActiveCampaign
ActiveCampaign is an email marketing and automation software that helps businesses nurture leads through targeted automated email campaigns. It’s ideal for businesses that prioritize personalized communication and want to automate their marketing and sales processes efficiently. ActiveCampaign is a standout for its ability to integrate robust CRM features with advanced email automation tools.
Best features
Email automation
Advanced marketing automation
CRM integration and lead management
Segmentation and personalization
Lead scoring
Forms and landing pages
Site tracking
Pros
Cons
Powerful automation capabilities for email sequences and customer journeys
Sales and client follow-up tools are cumbersome, with limited visibility and management
Flexible email and campaign creation with intuitive tools
Higher-tier plans may be expensive for smaller businesses
Improved user experience with features like viewing tags, segments, and lists together
Price
Plans start at $49/month for the basic plan.
Free trial
14-day
G2 rating
4.5/5
3. Systeme.io
Systeme.io is an all-in-one funnel builder offering tools for email automation, landing pages, and CRM. With Systeme.io, you can stop juggling multiple tools and simplify your business operations. It’s designed for entrepreneurs who want to grow their online business without the complexity of using several disconnected platforms.
Best features
Sales funnels
Email marketing
Website builder
Affiliate program management
Business automation
Online course creation
Product sales
Analytics and tracking
Pros
Cons
Excellent migration service that is fast, professional, and saves hours of work
Limited third-party integrations compared to other platforms
Unlimited emails, contacts, landing pages, workflows, and more
Page editor can be clunky, with desktop changes sometimes affecting the mobile version
Highly suitable for businesses selling digital products
Limited advanced features
Affordable compared to other competitors
Pricing
Paid plans start at $27/month for essential features
Free trial
Free plan available with core features included
G2 rating
4.8/5
A customer experience as per G2 reviews:
I appreciate how Systeme.io is forward-thinking and adding new elements to their offerings every week. What users get for the price point is amazing! And the free migration of my old website to Systeme.io was a huge blessing. As a solopreneur, it is very difficult to manage all of the tasks on my plate. Knowing that Mohamed was migrating my website for me was incredible!
Emily J. Business owner
4. GetResponse
GetResponse is an email marketing and automation software that enables businesses to send automated, behavior-driven email campaigns. It simplifies and automates the sales funnel process, making it an ideal tool for businesses aiming to optimize their marketing efforts. From landing pages to eCommerce integrations, it covers all stages of the funnel seamlessly.
Best features
Conversion funnels
Landing pages
Email marketing
Webinars
E-commerce integrations
Multichannel engagement
Analytics & ROI tracking
Pros
Cons
Easy-to-use email maker with customizable templates and responsive design
Lacks broader social media integrations and advanced CRM capabilities
Highly responsive and helpful support available round the clock
Needs additional features for team collaboration
Offers advanced automation options like autoresponders and drip campaigns
Pricing
Paid plans start at $16/mo for basic features
Free trial
30-day
G2 rating
4.3/5
5. LeadPages
Leadpages is a landing page and conversion optimization tool that makes lead generation simple and effective. With great features, it empowers businesses to create professional-grade landing pages, websites, and opt-in forms. Its drag-and-drop landing page builder and AI-assisted content generation deliver everything you need to convert traffic into leads and sales seamlessly.
Best features
Landing pages
Leadmeter
Conversion tools
AI-driven content
A/B testing
Integrations
Analytics and tracking
Pros
Cons
Intuitive drag-and-drop builder with mobile-friendly templates
Limited advanced CRM capabilities compared to competitors
Doesn’t charge extra based on traffic or conversions, making it cost-effective as businesses scale
Lacks robust eCommerce features for product recommendations
Real-time collaboration tools for marketing teams
Excellent customer service and support resources, including helpful newsletters and tutorials
Pricing
Paid plans start at $37/month for essential features.
Free trial
14-day
G2 rating
4.3/5
A customer experience as per G2 reviews:
I love the beautiful templates and seamless integrations. Leadpages is very user-friendly. I had my first funnel and tripwires up and running in just a couple hours!
Jennifer F. Director of Marketing
6. Kartra
Kartra is an all-in-one funnel builder that integrates landing page creation, email automation, and CRM features into one platform. It simplifies and optimizes the entire sales pipeline for businesses and creators. From building visually appealing landing pages to managing email campaigns and tracking analytics, Kartra provides every tool needed to scale online businesses efficiently.
Best features
Kartra’s funnel analytics
Funnel simulation
Done-for-you campaigns
Landing pages
Lead management
Email marketing
A/B testing
Drag-and-drop editor
Pros
Cons
Pre-designed campaigns and templates
Page redirection slows download speeds, especially with custom domains
Built-in analytics and a strong calendar component for scheduling paid appointments
Higher pricing, may not be suitable for small startups
Seamless integration of email marketing, lead management, and checkout tools
Detailed analytics across all funnel steps for optimization
Price
Plans start at $119/month for the Starter plan.
Free trial
30-day
G2 rating
3.9/5
7. VWO
VWO is a conversion optimization software that helps optimize the user journey on a website as part of the overall sales funnel. It helps businesses increase conversions by testing, personalizing, and analyzing user behavior at every stage of the funnel.
Best features
1. A/B testing
VWO’s A/B testing helps optimize landing pages by allowing you to test different designs, content, and layouts. With its no-code visual editor, you can easily create variations to test elements like headlines, buttons, and images. This data-driven approach ensures landing pages are optimized based on real user behavior, leading to improved performance.
2. User behavior analytics
VWO Insights is a comprehensive suite of tools that helps analyze user behavior and uncover why they don’t convert. It includes features like:
Session recordings: Observe user behavior in real-time.
Heatmaps: Visualize user engagement patterns.
On-page surveys: Collect direct feedback from visitors.
Funnel analysis: Identify drop-off points in the sales funnel.
Form optimization: Detect and resolve friction to improve form completion rates.
Additionally, VWO’s interactive landing page analyzer allows you to test the effectiveness of your landing page instantly. Simply input your page URL and receive a personalized report with actionable recommendations.
Use the Experience Score feature in the Insights dashboard to quickly identify UX issues and track the impact of site updates. Low scores highlight areas needing attention, while real-time trends help pinpoint friction moments, enabling you to make data-driven decisions to optimize user experience and maximize ROI.
3. Personalization
VWO Personalize helps deliver personalized experiences to website visitors based on data like browsing behavior, device use, and past interactions. It allows you to create tailored experiences for different audience segments, improving engagement and conversion rates at every stage of the sales funnel.
Pros
Cons
Offers dynamic and flexible data sampling for better control over data collection
It may require a learning curve for beginners due to its wide range of advanced features
Accelerates research and testing with VWO Copilot, an AI-powered ecosystem
Optimizes the middle and bottom of the funnel, while broader funnel ownership sits with CRMs, analytics, and marketing automation platforms.
Supports advanced server-side and mobile app tests
Streamlines your testing workflow with VWO Plan, an integrated project management tool
Delivers top-tier customer support with a 99% CSAT score
Pricing
Insights plans start at $139/month
Testing plans start at $275/month
Personalize plans start at $259/month
Free trial
30-day
G2 Rating
4.3/5
How Server Density boosted revenue by 114% with VWO
Server Density is a London-based software company that specializes in providing hosted server and website monitoring services. They help clients globally identify and resolve website downtime efficiently.
Challenge
Server Density aimed to increase revenue by testing two hypotheses:
Raising prices might reduce free sign-ups but increase revenue.
Higher prices could lead to fewer sign-ups and lower revenue.
Solution
Using VWO’s A/B testing capabilities, the team experimented with a new pricing structure. They shifted from a configurable pricing model to a packaged pricing model, starting at $99/month.
This case highlights the importance of data-driven decisions in optimizing sales funnels. Server Density identified the pricing model that maximized revenue while catering to customer value.
VWO combines A/B testing, behavior analytics, and personalization, empowering businesses to optimize every stage of their sales funnels. See what VWO can do for your business, start your 30-day free trial, or request a demo today!
Here’s what one of our clients said,
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests. The ease of segmenting the audience while creating ‘control’ and ‘variation’ is also something that makes VWO stand out.
Loef Kleinmeijer Team Lead Conversion & CRO Consultant at ISM eCompany
Additional essential tools for every stage of the sales funnel
Sales funnel software offers multiple advantages for businesses looking to improve their sales processes. Some key benefits include:
1. Increased conversion rates
By optimizing each stage of the sales funnel (TOFU, MOFU, and BOFU), businesses can more effectively guide leads toward conversion, resulting in higher sales.
2. Lead nurturing and management
The sales funnel software allows businesses to track, segment, and nurture leads more effectively, ensuring that no potential customer falls through the cracks, especially through the MOFU and BOFU stages.
3. Personalization
With detailed customer insights, businesses can create personalized experiences for leads at each stage, making interactions more relevant and increasing the likelihood of conversion.
4. Analytics and insights
Sales funnel software provides detailed analytics on how leads move through the sales funnel, identifying bottlenecks in TOFU, MOFU, or BOFU, and helping businesses make data-driven decisions to improve the process.
5. Automated follow-ups
Sales funnel software automates follow-up emails, notifications, and reminders, ensuring timely and consistent communication with leads, particularly during the nurturing phase (MOFU).
Choosing a sales funnel software: Key factors to consider
When selecting the best sales funnel software for your business, it’s essential to evaluate your specific needs. Below are some factors to consider:
1. Ease of use
The software should be user-friendly, especially for non-technical users. Look for drag-and-drop editors, customizable templates, and intuitive dashboards that simplify the creation and management of sales funnels.
2. Features and functionality
Choose software that offers the features you need, whether it’s email automation, CRM integration, A/B testing, or advanced analytics. Ensure that the platform aligns with your business objectives.
3. Integration with other tools
Your sales funnel software should integrate seamlessly with your existing tools such as email marketing platforms, CRM systems, and payment processors. This helps create a streamlined workflow and ensures that data is passed efficiently across systems.
4. Scalability
As your business grows, your sales funnel needs might evolve. Choose software that can scale with your business, offering advanced features or higher-tier plans as your team and funnel complexity increase.
5. Analytics and reporting
Analytics tools are essential for measuring the performance of your sales funnel. Look for software that provides detailed reports, conversion tracking, and user behavior insights to help you optimize your funnels and improve ROI.
Wrapping up
With the right tools in your toolkit, you can automate tedious tasks, deliver personalized experiences, and create a seamless journey for your customers. Whether capturing leads, nurturing prospects, or driving conversions, these tools ensure your funnel works smarter, not harder.
Further, if user research and optimization are key priorities for you, try a free trial of VWO to see how it can enhance your funnel’s performance and boost your revenue.
FAQs
Q1. What is sales funnel software?
Sales funnel software is a tool designed to help businesses guide prospects through the entire customer lifecycle, from awareness to conversion. It streamlines processes like lead capture, nurturing, and sales automation while providing insights to optimize performance.
Q2. What features should I look for in sales funnel software?
Look for features like lead capture forms, email automation, analytics and reporting, integration capabilities, A/B testing, and personalization options. These tools ensure a seamless and effective customer journey.
Q3. Can small businesses benefit from sales funnel software?
Absolutely! Sales funnel software helps small businesses automate repetitive tasks, manage leads more efficiently, and compete with larger companies by creating a professional and optimized sales process.
Q4. Can sales funnel software integrate with other tools?
Yes, most sales funnel software integrates with CRM systems, email marketing platforms, analytics tools, and more to create a cohesive marketing and sales ecosystem.
Q5. How can I create a sales funnel?
Start by identifying your target audience and mapping their journey from awareness to conversion. Use tools to create landing pages, lead magnets, email campaigns, and automated workflows to guide prospects through the funnel.
Q6. Can you build a sales funnel for free?
Yes, some platforms offer free versions or trials with basic features, allowing you to create a simple sales funnel.
Q7. Where are automated sales funnels typically used?
Automated sales funnels are widely used in eCommerce, SaaS, online education, and service-based industries to streamline lead generation, improve customer engagement, and drive conversions.
Hey there! I'm Aastha Trehan, a content marketer at VWO. I write, manage, and execute content. I love creating high-quality, engaging content that resonates with readers. When I'm not working, you can find me playing badminton or basketball, binge-watching movies, or getting lost in a good book. I'm also an adventure enthusiast and love trekking.
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