No capture or storage of your visitors' personally identifiable information (PII data).
Start observing your visitors in minutes by deploying a simple lightning-fast snippet.
Browse all sessions of a visitor in a single hub to understand their complete journey
Balance your quota smartly by maintaining rich insights all month, even through traffic spikes.
Whether it is analyzing multiple survey responses or driving actionable recommendations from heatmaps and session recordings, VWO Copilot has you covered!
Summarize click behavior using Heatmap Copilot, get insights about the positives & negatives of your UX, and get data-backed actionable recommendations to optimize the page.
Get instant session summaries (individual & cohort-level) to capture user intent, behavioral patterns, and friction points easily. along with actionable recommendations to fix what’s broken. Save the crucial insights as test hypotheses and move from observation to optimization, in minutes!
Generate goal-specific survey questions using VWO Copilot in seconds. Analyze the responses instantly to extract actionable insights and summarize user sentiment patterns. As a result, faster user feedback, and efficient understanding of user pulse.
Leverage visitor insights to identify friction. Transform glitches into a captivating and seamless website experience.
Review where visitors spend excessive time or frequently click, suggesting potential confusion. Observe real-time user interactions to see if they backtrack or hesitate.
Watch visitor journeys to spot unexpected behaviors or areas where users get stuck. Identify common points of drop-off or frequent clicks on non-functional areas.
Deploy on-page surveys at strategic points or during critical user journeys to gather direct feedback, aiding immediate understanding of user needs and preferences.
Analyze areas with the highest user engagement to strategically position call-to-action (CTA) buttons, maximizing visibility and click-through rates.
Observe visitor interactions with products and use on-page surveys to gauge interest in complementary items, informing upsell and cross-sell strategies.
Utilize form analytics to detect fields causing drop-offs or delays, then refine these fields to simplify the submission process, enhancing conversion rates.
Review user interactions to pinpoint high-engagement sections versus areas causing confusion or distraction, aiding content and design optimization.
Segment and analyze behavior patterns to differentiate between highly engaged users and those who skim or leave prematurely, informing tailored engagement strategies.
Implement on-page surveys at crucial interaction points or exit intent moments to directly gather visitor insights and feedback, shaping future enhancements.
Observe real-time visitor experiences to pinpoint when and where errors occur, facilitating quicker resolution.
Segment and study different user groups to discern distinct problems they encounter, enabling more personalized solutions.
Leverage on-page surveys to proactively gather visitor observations or issues, preempting and addressing potential bugs or glitches.
Discover the most critical issues on your website that need your attention.
Identify recordings with high friction and easily uncover reasons. Notice the trend over time.
Discover which visitors face website issues like rage clicks, dead clicks, etc.
Get a detailed overview of issue types and their frequency, and access recordings of specific errors.
Delve into data-derived conclusions, pinpoint prevalent errors, and identify segments needing enhancement for an unmatched user experience.
Take a stroll through your website from your visitor's perspective for a deep dive into their visitor experience and identify improvement opportunities.
VWO elevates your analysis by offering dynamic heatmaps that track interactive nuances. Even for pages tucked behind logins, like profiles or checkouts, VWO’s got your back.
Easily create personalized views to track specific visitor segments or pages. Whether it's custom heatmaps or session recording views, you're in control.
With VWO, you can browse all the sessions of a user. Dive deep into the intricacies of their journey, witnessing firsthand how they navigate and experience your website through comprehensive session recordings.
Delve into distinct visitor groups, like those facing challenges or exhibiting specific behaviors. Assess visitor experiences by factors like OS, device, screen resolution, and other nuanced parameters.
View two heatmaps side-by-side to compare behavior across segments, devices, or time periods. Analyze changes in click patterns, scroll depths, hover patterns, high & low conversion zones, and friction areas. You can also use VWO Copilot to automatically surface these behavioral insights instantly.
Capture those "aha" moments from heatmaps and session recordings. Bring your team into the loop, giving them an up-close look at what caught your eye. And for those not on VWO? A public link is just a click away.
The button is effectively catching user attention, due to the recent change in button placement.
Considering the high engagement with the image, we could experiment with making it interactive, such as adding a call-to-action button.
Users are likely comparing the cost and features of different plans before deciding to Explore for Free.
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Capture in-the-moment user feedback to understand intent and act accordingly.
Collect only the data you need without hurting your end-user privacy
Record data for specific visitor groups based on technology, behavior, or custom attributes such as subscription value, high-value visitors, etc.
VWO safeguards your privacy: we auto-anonymize keystrokes and offer easy masking for sensitive fields, all within the platform.
VWO tracks visitors, not sessions, offering a complete visitor journey view without gaps, even in sampling.
Our platform is designed to be easy-to-use for all teams, while still offering advanced solutions to solve even the most complex conversion challenges. Everyone in your team can collaborate and build better-performing websites.
Combat low conversions with data-driven A/B testing ideas Discover engagement gaps, optimize website/app areas Unravel user group trends, personalize experiences Tackle inconsistent conversion rates across traffic sources Refine messaging based on user behavior insights 
Prioritize features based on user needs Resolve UX issues, increase feature adoption Expedite bug fixes, improve team collaboration Decrease customer ticket response time Utilize user feedback, refine product experience 
Speed up research using visual data insights Uncover navigation bottlenecks, enhance user flow Validate designs with real user feedback Investigate user segments for targeted improvements Align user intentions with design outcomes 
VWO offers out-of-the-box one-click integration with tools spanning different categories such as analytics, CMS, call tracking, Customer Data Platform (CDP), e-commerce, marketing, productivity, and storage services.
Pair VWO Web Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan
Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.
Explore Web Testing Explore Mobile App Testing Explore Feature Experimentation
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Free for 30 days. No credit card required
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Data we gathered by using Heatmaps, Scrollmaps, and Surveys on the VWO Platform, helped us to identify key elements on our websites that needed a deeper look.
Jenny Hughes Digital Marketer
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