We are in the process of finalizing pricing for my startup VWO, which is an…

*Note: This post has been recently updated. The statistics of A/B testing results can be…

We get bored (and frustrated) if we think it has been long since we last…

Scientific research papers on how to increase sales or conversions are rare.  Most of the…

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce…

Like everyone else, you want to rank high on Google and you want to extract…

Let’s face the truth; Alexa is not the best source of traffic data out there…

Lately, I have got quite a few requests for how effective call to action buttons…

Lot of people inquire about what an ideal bounce rate or conversion rate is and…