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How pricing plans evolved over time for a SaaS startup

We are in the process of finalizing pricing for my startup VWO, which is an…

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Paras Chopra

Paras Chopra

7 Min Read

A/B Test Statistical Significance Calculator [Free Excel]

*Note: This post has been recently updated. The statistics of A/B testing results can be…

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Paras Chopra

Paras Chopra

4 Min Read

Introducing Browse Mode: create an A/B test even behind the login walls of a website

We get bored (and frustrated) if we think it has been long since we last…

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Paras Chopra

Paras Chopra

2 Min Read

From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

Scientific research papers on how to increase sales or conversions are rare.  Most of the…

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Paras Chopra

Paras Chopra

2 Min Read

What you really need to know about mathematics of A/B split testing

Recently, I  published an A/B split testing case study where an eCommerce store reduced bounce…

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Paras Chopra

Paras Chopra

5 Min Read

Organic and PPC Attractiveness: Two New metrics for a scientific SEO strategy

Like everyone else, you want to rank high on Google and you want to extract…

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Paras Chopra

Paras Chopra

6 Min Read

How to benchmark competition conversion rates using Alexa in two super simple steps

Let’s face the truth; Alexa is not the best source of traffic data out there…

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Paras Chopra

Paras Chopra

4 Min Read

10+ Free Resources for Creating High Converting Call-to-Action Buttons

Lately, I have got quite a few requests for how effective call to action buttons…

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Paras Chopra

Paras Chopra

Less Than a Min Read

List of Industry Standard Conversion Rates and Bounce Rates

Lot of people inquire about what an ideal bounce rate or conversion rate is and…

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Paras Chopra

Paras Chopra

Less Than a Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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