A marketing enthusiast who holds experience in creating informative content around the culture of experimentation and conversion rate optimization. She has a knack for learning and loves to explore new and innovative avenues of the industry. In the last couple of years, she has grown as a CRO enthusiast and aims to gain mastery in the field.
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This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar…
Astha Khandelwal
9 Min Read
Conversion rate optimization (CRO) is incomplete without the right tools. To aid you in your…
Astha Khandelwal
14 Min Read
Over the past decade, experience optimizers have crafted many strategies to effectively and efficiently increase…
Astha Khandelwal
9 Min Read
Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people…
Astha Khandelwal
12 Min Read
In today’s highly competitive market, every brand wants to excel in their field and become…
Astha Khandelwal
8 Min Read
Digital marketing is an indispensable tool for businesses today. It helps many organizations become successful,…
Astha Khandelwal
7 Min Read
This article is a transcription of the fifth session from VWO’s Masters of Conversion webinar…
Astha Khandelwal
5 Min Read
Analysts use heatmaps to analyze the magnitude of an event using visual cues. A data…
Astha Khandelwal
10 Min Read
eCommerce has become an integral part of our lives, both personally and professionally. This is…
Astha Khandelwal
9 Min Read
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Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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