This website works best with JavaScript enabled. Learn how to enable JavaScript.

What is On-page Surveys

Last updated

VWO On-page Surveys lets you have small, pop-up surveys on your website which can be targeted to be shown to a select traffic segment or on specific URLs. These surveys help you to collect feedback directly from your website visitors while they are interacting with your website. Using this tool, you can ask specific questions to draw out feedback from visitors. This feedback can help you discover their intentions, motivations, and apprehensions on your website.


Advantages of Running a Survey

  • A survey saves research costs and time. With feedback coming in the form of Q&A, it’s easier to access and process the responses.
  • Real-time responses received through On-page Surveys ensure accuracy, because feedback is coming in from visitors right at the moment they are interacting with your website.
  • The call-to-action through a pop-up attracts more responses than a traditional email survey.

VWO’s On-page Surveys comes with many more benefits. To read more on its features, click here.

The On-page Surveys feature is end-to-end customizable. You can ask any questions of your choice. The look and feel of the survey can be customized per your preference. By default, VWO offers 10 built-in themes to match your website appearance so that you can customize the appearance of a survey entirely to match the website’s design language.


The data collected through On-page Surveys can be used to fix the roadblocks that prevent your visitors from converting. To know how to create a survey, click here.

Was this article helpful?

Thanks for your feedback!
Please email us at to tell us what you were looking for. We'll send the answer to your inbox.

Contact Us / Login