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How Eye Tracking Can Help You With Website Optimization?

How Eye Tracking Can Help You With Website Optimization?

Eye tracking enables business owners and marketers to understand user interaction with their websites and…

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Nida Zehra

Nida Zehra

10 Min Read
Heatmap: A Glance at its History, Adoption, And Evolution

Heatmap: A Glance at its History, Adoption, And Evolution

What is Heatmap? Heatmap can be defined as a method of graphically representing numerical data where…

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Shanaz Khan Khongthaw

Shanaz Khan Khongthaw

6 Min Read
How To Do User Research To Supercharge Your Optimization Efforts

How To Do User Research To Supercharge Your Optimization Efforts

What Is User Research? Usability.gov defines user research as “understanding user behaviour, needs, and motivations…

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Emma Travis

Emma Travis

9 Min Read
Why CRO and UX Are A Match Made in Heaven?

Why CRO and UX Are A Match Made in Heaven?

Both CRO and UX aim to help users get things done with minimum effort. They…

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Nida Zehra

Nida Zehra

11 Min Read
How To Improve Website Readibility? 7 Ways for 2020

How To Improve Website Readibility? 7 Ways for 2020

According to past research published by Nielsen Norman Group, 79% users scan any new page they…

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Nida Zehra

Nida Zehra

12 Min Read
Dynamic Heatmaps — The New E-commerce Data Gathering Tool

Dynamic Heatmaps — The New E-commerce Data Gathering Tool

Check out how VWO’s dynamic heatmaps help e-commerce companies study and analyze customer behavior on…

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Astha Khandelwal

Astha Khandelwal

5 Min Read
Heatmap Analysis: Top 5 Web Pages To Pay Your Attention On

Heatmap Analysis: Top 5 Web Pages To Pay Your Attention On

Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of…

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Astha Khandelwal

Astha Khandelwal

6 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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