VWO Roundup: Latest in experimentation with usA snapshot of our newest integrations, product upgrades, and achievements.
Latest from our world of experimentation
VWO’s corporate strategy has always put privacy first while building world-class Experimentation products. We care about visitor’s privacy and the safety of your data. If you are wondering what makes VWO one of the most secure, compliant, and superior Experimentation Platforms out there, following few scrolls will unravel just that.
We connect with your data
In the last six months, we focussed on expanding our integration ecosystem with your current technology stack. Check out the highlights:
We built a galaxy of 40+ ready integrations; you name it!
We have added the 3rd party analytics, CDP, DMP, CMS, CRM, and e-commerce platforms you work on like Shopify, DemandBase, Contentful, Clearbit, Tealium, Lytics, Mixpanel, and many more.
Our latest integrations enable you to connect your behavior-based and account-based complex customer data from third-party tools like Demandbase, Lytics, Mixpanel, Clearbit, 6Sense, etc., to run targeted experiments to build relevant experiences. Watch how seamlessly VWO pulls customer data to create and target custom segments in A/B Tests.
And, send VWO FullStack data to third-party platforms for 360° Analysis
Export experimentation data to your business intelligence(BI) and analytics platforms to understand your visitor’s journey. You can then compare it with your business KPIs using our server-side experimentation SDKs. You can now export data to:
Analytics tools like – Google Analytics, Mixpanel, Amplitude, etc.
Data warehouses like – Google BigQuery, Amazon Redshift, using GoogleCloud Storage, and AWS S3 integration.
Learn how top enterprises fuelled growth by experimenting with VWO. In this eBook, we’ve collated ten testing ideas from leading brands and how those quick incremental tests led to significant uplifts in their growth metrics like conversion rates, sign-ups, revenue, etc.
Product updates to accelerate your Experimentation Program
Minimise conversion loss with Multi-Arm Bandit(MAB) tests
We now support the Multi-Arm Bandit algorithm(MAB). It learns and adapts the traffic distribution, sending more visitors to a better performing variation. MAB ensures minimal conversion loss due to visitors seeing sub-optimal variations during your tests.
But is it for you? Read more to understand how it improves conversion rates and where it could be used.
VWO’s impact on your websites has always been negligible, and with our latest performance enhancements, we’ve further reduced the impact. This improvement is most visible on mobile devices where your visitors can experience your websites without delay. Your PageSpeed Insights(PSI) score will improve too, further bettering your website’s SEO performance.
Webcast: What you’re doing wrong in your CRO Program
Ex-Gartner Shiva Manjunath, an experienced experimentation strategist, talks about turning around common CRO goof-ups with practical tactics in a recent session of our exclusive webinar series, Masters of Conversation.
Learn how Bear Mattress tested its cross-sell flow to increase revenue by 16%
Bear Mattress, an online mattress brand in the US, used visitors’ behavioural analytics data from VWO Insights and realized that their visitors are neglecting the cross-sell product listings on their website. They developed many hypotheses around nudging customers to buy more products, and eventually to increase average order value. After validating their hypotheses, they saw:
Customers showed us love: 99% CSAT score from 1500+ reviews in 2021
Inaugurated two offices in Europe
Closer to our customers, our regional teams are now present physically in Europe to help you optimize experiences locally. We also launched our Spanish and German websites for our growing customer base in the region.
Every leap we took last year made us ready to serve you better in the decades to come. Here’s welcoming another year packed with innovation in experimentation. Thank you for choosing VWO. Our momentum wouldn’t have been the same without you.