Launching VWO: The Next Generation of VWO

Launching VWO: The Next Generation of VWO

Update 4pm IST, June 27 2014 (added more clarification in FAQs): The new update of…

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Paras Chopra

Paras Chopra

15+ Min Read
CRO Industry Insights from Our In-App Survey Results

CRO Industry Insights from Our In-App Survey Results

5 years ago when our Founder, Paras Chopra, realized the opportunity gap for an “easy-to-use”…

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Smriti Chawla

Smriti Chawla

2 Min Read
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

To gain results from testing, you need to believe in it strongly. You cannot look…

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Smriti Chawla

Smriti Chawla

7 Min Read
What You Should Know About the Optimizely “Vulnerability”

What You Should Know About the Optimizely “Vulnerability”

Update 25th June 2014 7pm IST: With the new version of VWO, we have now…

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Paras Chopra

Paras Chopra

11 Min Read
5 A/B Testing Results that Surprised the Experts

5 A/B Testing Results that Surprised the Experts

One of the things I absolutely love about split testing is its inherent ability to…

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Justin Rondeau

Justin Rondeau

6 Min Read
The Why and How of Creating ‘Snackable’ Content

The Why and How of Creating ‘Snackable’ Content

Content marketing is constantly changing. Marketers are constantly bombarded with new information claiming to unlock…

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Sonakshi Babbar

Sonakshi Babbar

6 Min Read
Why Most People are Trying to Increase Conversion Rates in the Wrong Places

Why Most People are Trying to Increase Conversion Rates in the Wrong Places

All of us want to increase our website conversion rate. We all know it can lead…

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Jeremy Reeves

Jeremy Reeves

7 Min Read
14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

eCommerce bounce rate may sound like a familiar problem to many. Visitors land on your…

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Mohita Nagpal

Mohita Nagpal

9 Min Read
Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them

Adding testimonials to your site is a no-brainer. But do you ever stop to think…

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Smriti Chawla

Smriti Chawla

8 Min Read
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