With split testing, there is always a fear at back of the mind that the…

Like everyone else, you want to rank high on Google and you want to extract…

All right, let’s admit it: increasing conversion rate on a website is still a voodoo science…

Just a quick post. We are too glad to be shortlisted for most innovative company…

Let’s face the truth; Alexa is not the best source of traffic data out there…

Lately, I have got quite a few requests for how effective call to action buttons…

Lot of people inquire about what an ideal bounce rate or conversion rate is and…

When people install a shiny, new (and possibly free) web analytics tool, few of the…

The most important metric that you should be tracking on your website is its bounce…