7 Common Pitfalls of Call to Action Design

7 Common Pitfalls of Call to Action Design

CTAs are your gateways from one stage of the conversion funnel to the other. Together, they…

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Aditi Gupta

Aditi Gupta

11 Min Read
[Infographic] 14 Times In Business You Should A/B Test

[Infographic] 14 Times In Business You Should A/B Test

A/B testing is the scientific way of arriving at the truth, or at least the…

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Mohita Nagpal

Mohita Nagpal

1 Min Read
7 Tools to Level Up Your Content Promotion Game

7 Tools to Level Up Your Content Promotion Game

We live in the information age, so naturally, there is too much content to read…

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Zoeb Khan

Zoeb Khan

9 Min Read
5 Reasons Why You Shouldn’t Ignore Flat Design for Epic Conversions

5 Reasons Why You Shouldn’t Ignore Flat Design for Epic Conversions

Flat design is easily one of the most popular buzzwords in the current UI/UX space.…

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Nitin Deshdeep

Nitin Deshdeep

7 Min Read
A Guide to Using Google Analytics Metrics and Dimensions for Conversion Optimization

A Guide to Using Google Analytics Metrics and Dimensions for Conversion Optimization

Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of…

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Nitin Deshdeep

Nitin Deshdeep

13 Min Read
5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape

First established in 2001, Jagex has cultivated a long-standing reputation for crafting some of the…

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Sharan Suresh

Sharan Suresh

13 Min Read
100 Quick and Snackable eCommerce Statistics

100 Quick and Snackable eCommerce Statistics

I face this problem a lot. I never find relevant stats for a research at…

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Aditi Gupta

Aditi Gupta

8 Min Read
VWO SmartStats: Testing for Truth Versus Maximizing Revenue

VWO SmartStats: Testing for Truth Versus Maximizing Revenue

In my career I’ve worked in two different worlds. The first is the world of…

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Chris Stucchio

Chris Stucchio

6 Min Read
Mobile App Or Website? 10 Reasons Why Apps Are Better

Mobile App Or Website? 10 Reasons Why Apps Are Better

So the mobile era is here—today, the number of mobile users is greater than the…

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Nitin Deshdeep

Nitin Deshdeep

9 Min Read
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