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First CRO Certification Course in Italy – An Initiative Supported by VWO

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Luca Catania
Luca is currently the Head of Marketing & Senior CRO Specialist for Catchi in New Zealand and Managing Director of Madri Internet Marketing in Italy.

How can you learn Conversion Rate Optimization in a way that you can apply it easily to any project?  How can you make a low performing website to a highly remunerative one without redesigning it from scratch?

Those are just two of the questions that Luca Catania, Director of Madri Internet Marketing & Head of Marketing of Catchi, answered during the First Certification CRO certification Course in Italy supported by VWO.

The course targeted a wide audience—from people with no experience in CRO to experts in the field. Attendees comprised c-suite executives—Entrepreneurs, Head of Marketing, Managing Directors, Consultants, from more than 20 different industries.

The objective of the training was to teach participants an innovative step-by-step approach to CRO, in which participants are guided to learn a system that they can apply to any business to increase conversion rates, increase leads, increase sales online.

Participants got the chance to learn how to optimize their websites in a real-time setup. Using the VWO platform live in the course allowed the participants to understand and experience how the software can help optimize websites and achieve better conversions.

Do you want to improve you CRO skills? 

You can read our in-depth guide on Conversion Rate Optimization. Apart from learning about the basics of CRO, you would be learning a lot of advanced CRO topics.
To get more details on the topic, here are more interesting case studies.

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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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