The Anatomy of a Perfect Checkout Page

The Anatomy of a Perfect Checkout Page

So you’ve spent time, money, and effort creating your online shop. Your landing page is…

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Mohita Nagpal

Mohita Nagpal

2 Min Read
5 Easy A/B Test Ideas To Get You Started ​​on Conversion Rate Optimization

5 Easy A/B Test Ideas To Get You Started ​​on Conversion Rate Optimization

So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be…

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Ohad Rozen

Ohad Rozen

7 Min Read
A/B Test Proves That Women Find Bearded Men More Attractive

A/B Test Proves That Women Find Bearded Men More Attractive

Disclaimer: This is a fictional piece intended for fun reading. Yes, you heard that right.…

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Mohita Nagpal

Mohita Nagpal

4 Min Read
VWO acquires Concept Feedback – Get winning A/B testing ideas through expert UX feedback

VWO acquires Concept Feedback – Get winning A/B testing ideas through expert UX feedback

We’re proud to announce the acquisition of Concept Feedback, a leading community and resource for…

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Paras Chopra

Paras Chopra

2 Min Read
Why Random A/B Testing is a One Night Stand

Why Random A/B Testing is a One Night Stand

So you run a test or two, have your moments of virtual euphoria, and promise yourself…

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Mohita Nagpal

Mohita Nagpal

5 Min Read
The World Has Moved On From Plain Vanilla A/B Testing. Have You?

The World Has Moved On From Plain Vanilla A/B Testing. Have You?

10 years ago, when our CEO Paras wrote about A/B testing on Smashing Magazine, it…

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Taruna

Taruna

9 Min Read
Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

Proving Returns from A/B Testing – 6 Ways to Keep Your Boss Happy

To gain results from testing, you need to believe in it strongly. You cannot look…

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Smriti Chawla

Smriti Chawla

7 Min Read
5 A/B Testing Results that Surprised the Experts

5 A/B Testing Results that Surprised the Experts

One of the things I absolutely love about split testing is its inherent ability to…

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Justin Rondeau

Justin Rondeau

6 Min Read
How To Do A/B Split Testing on Low Traffic Sites

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to? On a…

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Smriti Chawla

Smriti Chawla

9 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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