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How To Go From Zero to One in Your Server-Side Experimentation Journey

How To Go From Zero to One in Your Server-Side Experimentation Journey

How to run complex experiments without fearing performance or privacy issues with VWO server-side testing…

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Niti Sharma

Niti Sharma

14 Min Read
How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And…

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Shanaz Khan

Shanaz Khan

15 Min Read
Prioritizing Data Privacy In Your Experimentation Program

Prioritizing Data Privacy In Your Experimentation Program

VWO’s privacy-first approach: what it entails, why it is essential, and how it benefits our…

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Niti Sharma

Niti Sharma

15+ Min Read
How VWO Creates a Friction-Free Visitor Experience When Running Experiments on a Single Page Application (SPA)

How VWO Creates a Friction-Free Visitor Experience When Running Experiments on a Single Page Application (SPA)

A deep dive into how VWO’s native support to dynamic websites makes experimentation easy for…

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Niti Sharma

Niti Sharma

9 Min Read
How Audience Targeting helps you build Personalized Experiences

How Audience Targeting helps you build Personalized Experiences

A deep dive into how VWO’s advanced targeting capabilities, robust integration ecosystem, and sophisticated experimentation…

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Niti Sharma

Niti Sharma

8 Min Read
VWO Emerged As the Leader in the A/B Testing Space – The Winter G2 Report and Its Implications

VWO Emerged As the Leader in the A/B Testing Space – The Winter G2 Report and Its Implications

VWO has been recently recognized as a leader in the A/B testing category by G2—a…

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Nida Zehra

Nida Zehra

4 Min Read
Bayesian A/B Testing: A Powerful Reasoning Model

Bayesian A/B Testing: A Powerful Reasoning Model

A/B testing goes hand-in-hand with every marketer’s CRO strategy. Being a marketer or a CRO…

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Nida Zehra

Nida Zehra

7 Min Read
How to Apply Design Thinking to CRO

How to Apply Design Thinking to CRO

The search for better conversion is often attributed to the marketing approach.  However, it is…

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Marc Wabnitz

Marc Wabnitz

7 Min Read
Web Push Notifications: Build Targeted Campaigns

Web Push Notifications: Build Targeted Campaigns

Do bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well,…

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Nida Zehra

Nida Zehra

6 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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