7 Must-have eCommerce Marketing Tools To Supercharge Conversions

7 Must-have eCommerce Marketing Tools To Supercharge Conversions

*Note: Please find the links to the resources listed in the ‘Sources’ section at the…

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Shubhi Ahluwalia

Shubhi Ahluwalia

9 Min Read
The Psychology of Colors in Marketing & Impact on Conversions

The Psychology of Colors in Marketing & Impact on Conversions

Colors are one of the most powerful visual cues to draw someone’s immediate attention and…

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Astha Khandelwal

Astha Khandelwal

7 Min Read
15 eCommerce Conversion Rate Optimization Tactics To Boost Your Sales

15 eCommerce Conversion Rate Optimization Tactics To Boost Your Sales

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The…

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Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
[eCommerce] Bracketed Segmentation: Peeling Away The Layers

[eCommerce] Bracketed Segmentation: Peeling Away The Layers

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working…

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Bhavya Sahni

Bhavya Sahni

9 Min Read
15+ Most Helpful Best A/B Testing Resources in 2024 [including Free ones]

15+ Most Helpful Best A/B Testing Resources in 2024 [including Free ones]

*Note: This post has been recently updated. A/B testing is not what it used to…

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Paras Chopra

Paras Chopra

7 Min Read
Meet Rover: The Chatbot That Scaled CRO Through Automation

Meet Rover: The Chatbot That Scaled CRO Through Automation

As the scope of CRO projects increases, so does the difficulty of management and the…

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Gino Renardus

Gino Renardus

7 Min Read
[eBook] The Advanced Guide To Scaling A Conversion Optimization Program

[eBook] The Advanced Guide To Scaling A Conversion Optimization Program

It’s 2020, and the talk around conversion optimization being essential is now dated. If you’re…

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Ankur Sharma

Ankur Sharma

1 Min Read
Death by CRO: 4 Common & Deadly CRO traps to avoid (includes free survival tips)

Death by CRO: 4 Common & Deadly CRO traps to avoid (includes free survival tips)

Experimentation has been the cornerstone of all successful organizations. But many fall prey to the…

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Mani Makkar

Mani Makkar

6 Min Read
Truckstop.com: On Building A Culture of Experimentation

Truckstop.com: On Building A Culture of Experimentation

Truckstop.com has been on a formalized CRO mission for a little over a year and…

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Nidhi Arora

Nidhi Arora

7 Min Read
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