Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

Testing Visibility: Exporting Key Metrics from VWO for Stakeholders via APIs

I work as a web analytics consultant, helping companies and other organizations use data to…

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Ana Kravitz

Ana Kravitz

4 Min Read
Website Copywriting: The Ka-Ching in your Conversion Rates

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
Lead Magnet: Your Digital Honeypot

Lead Magnet: Your Digital Honeypot

Put simply, lead magnets are digital honeypots that trade your personal information in lieu of…

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Bhavya Sahni

Bhavya Sahni

6 Min Read
How To Build A Culture Of Experimentation?

How To Build A Culture Of Experimentation?

No matter big or small, organizations today must realize & embrace the power of a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
How to Create a Strong A/B Testing Hypothesis?

How to Create a Strong A/B Testing Hypothesis?

Experimenting without a hypothesis is akin to getting lost in a labyrinth—it may appear that…

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Nida Zehra

Nida Zehra

9 Min Read
What is Visitor Segmentation? How Does It Help?

What is Visitor Segmentation? How Does It Help?

Sure, bundling your target audience together into one single group may fetch some positive results.…

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Astha Khandelwal

Astha Khandelwal

14 Min Read
eCommerce A/B Testing: 20 Star Elements You Need To Optimize in 2024

eCommerce A/B Testing: 20 Star Elements You Need To Optimize in 2024

Whether you are a seasoned marketer or a newbie owning an online store, you are…

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Nida Zehra

Nida Zehra

14 Min Read
6 Sign Up Form Examples For More Conversions

6 Sign Up Form Examples For More Conversions

Sign-up forms are an integral part of any website. Depending on the nature of your…

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Marvellous Aham-adi

Marvellous Aham-adi

15+ Min Read
B2B Lead Nurturing: Learn How to Close More Deals

B2B Lead Nurturing: Learn How to Close More Deals

As a marketer, you are supposed to feed the top of the sales funnel of…

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Nida Zehra

Nida Zehra

15 Min Read
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