Going ahead with our interview series, this time we are in conversation with Johann Van Tonder from AWA Digital. Johann, is the COO at AWA Digital, a leading international Conversion Optimization (CRO) agency, specializing in eCommerce. He is also the coauthor of the book E-commerce Optimization, out in January 2017. He speaks about how […]
Posts By Nitin Deshdeep
Key Pillars of a Successful CRO Program | Latest eBook by VWO
Conversion Rate Optimization (CRO) has gradually become a known concept across enterprises, in recent years. The popularity of CRO can be owed to its ability to have a direct and significant impact on the bottom line. However, application of CRO in most organizations has been far from optimal, which inadvertently causes them to leave money on […]
Why CRO and UX Are a Match Made in Heaven
As a practice, Conversion Rate Optimization (CRO) and User Experience (UX) have a lot in common. Both CRO and UX aim to help users get things done with their minimum efforts. They both involve the use of certain tasks such as user feedback and usability testing. The question that “Is CRO a part of UX, […]
All You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz Mazur
The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate Optimization expert at Peaks & […]
What Does a CRO Program Consist of? | An Interview with Avast’s Michal Parizek
The following is an interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast (a leading antivirus software company). Michal is a Conversion Rate Optimization (CRO) expert, having over seven years of experience across multiple industries. Michal Parizek, Senior eCommerce & Optimization Specialist at Avast Michal has created the popular Conversion Rate Optimization Maturity […]
How to Get Top Management Buy-in for a Conversion Rate Optimization Program
Conversion Rate Optimization (CRO) is gradually becoming a known concept across enterprises, globally. And, as more and more enterprises become aware of the benefits of CRO, you would expect that most of them are putting CRO to practice. Unfortunately, that is not the case. Many organizations still haven’t included CRO in their “growth activities” suite. […]
[Infographic] Why a Website Redesign Doesn’t Always Work
(This is a guest post, contributed by PRWD.) The website redesign. It is often the big money ticket for a business; the project upon which a lot of faith is placed, and improved numbers are expected across the board. Ideally, it is expected to provide a significant improvement in sales and leads figures, based on […]
A Definitive Guide to Converting Failed A/B Tests Into Wins
As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and […]
VWO eCommerce Cart Abandonment Report 2016
Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to […]
10 Practical Tips to Optimize Website Surveys That You Can Use Today
The very first step of Conversion Rate Optimization is identifying areas of friction and leakage within your conversion funnel. Tools like website analytics, heatmaps/clickmaps, visitor recording, form analysis, etc. can give you valuable info on where users are leaking out from your website (or app). However, sometimes, the best way to know it is by […]
