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VWO Blog

A Blog Around Everything Conversion Optimization And Beyond

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Why CRO and UX Are a Match Made in Heaven

As a practice, Conversion Rate Optimization (CRO) and User Experience (UX) have a lot in common. Both CRO and UX aim to help users get things done with their minimum efforts. They both involve the use of certain tasks such as user feedback and usability testing. The question that “Is CRO a part of UX, […]

All You Need to Know About eCommerce Conversion Optimization | An Interview with Tomasz Mazur

The following is an interview with Tomasz Mazur, a Conversion Rate Optimization expert, currently working as a consultant with Peaks & Pies. Tomasz has several years of experience working on eCommerce conversion optimization and UX. He has previously worked with Zalando, Europe’s leading online fashion website. Tomasz Mazur, Conversion Rate Optimization expert at Peaks & […]

What Does a CRO Program Consist of? | An Interview with Avast’s Michal Parizek

The following is an interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast (a leading antivirus software company). Michal is a Conversion Rate Optimization (CRO) expert, having over seven years of experience across multiple industries. Michal Parizek, Senior eCommerce & Optimization Specialist at Avast Michal has created the popular Conversion Rate Optimization Maturity […]

A Definitive Guide to Converting Failed A/B Tests Into Wins

As a marketer, there aren’t many things sweeter than running successful A/B tests and improving your website conversion rate. It’s sweet because getting a winning A/B test is hard work. To carry out a successful A/B test, marketers need to follow a robust process. They need to develop data-driven hypotheses, create appropriate website variations, and […]

VWO eCommerce Cart Abandonment Report 2016

Cart abandonment has long been one of the biggest pain points for the eCommerce industry. Numerous studies have reported the average cart abandonment rate to be over 60% across all websites. In other words, 6 out of 10 “add-to-cart” actions on eCommerce sites do not result in sales! To alleviate this situation, eCommerce marketers need to […]

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