VWO Logo
Dashboard
VWO Testing

Zero-In on the Best Designs With A/B Testing

A/B test your designs to figure out the best converting version for your brand and website.

Know More
Complies with:
VWO GDPR Ready Badge
VWO CCPA Ready Badge
VWO G2Crowd Leader Spring Badge
VWO BS 10012 Certification Badge

We tweet useful stuff daily

Related content:

[Infographic] Why a Website Redesign Doesn’t Always Work

1 Min Read

(This is a guest post, contributed by PRWD.)


The website redesign.

It is often the big money ticket for a business; the project upon which a lot of faith is placed, and improved numbers are expected across the board.

Ideally, it is expected to provide a significant improvement in sales and leads figures, based on a modern, seamless and intuitive experience for the visitors that is future-proofed for the constantly changing marketplace.

Unfortunately, the numbers from PRWD’s survey show that this is not always the case. In fact, a few businesses even find a decline in sales after undergoing website redesign.

So if you’re currently in the middle of a website redesign (or planning one in the near future), have a quick look at the infographic below.

Following on from PRWD’s last infographic on the effectiveness of website traffic acquisition strategies, this infographic provides insight into why a website redesign for many of the UK’s biggest businesses don’t provide a jump in sales and leads.

At the end of the infographic, there are key takeaways that can help you get the most out of a website redesign.

Click here to get the full infographic

[Infographic] Why-website-redesign-doesnt-always-work

What Do You Think?

Have you ever done a website redesign? What would you do to ensure that a redesigned website improves the bottom-line?

We’d love to know your thoughts. Write to us at marketing@vwo.com!

Nitin Deshdeep
Nitin Deshdeep Nitin is a traveler, a cinephile, and a webaholic. (He just can't get enough of cat videos!) Professionally, Nitin is a marketer at VWO, who loves to write about Conversion Optimization.
More from VWO on Conversion Rate Optimization
How To Increase Conversion Rates Using Preselling

How To Increase Conversion Rates Using Preselling

Over the years I’ve talked with hundreds of clients and potential clients… conversion optimization wannabees…

Read More
Jeremy Reeves

Jeremy Reeves

6 Min Read
15 eCommerce Conversion Optimization Tactics To Boost Your Sales

15 eCommerce Conversion Optimization Tactics To Boost Your Sales

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The…

Read More
Shubhi Ahluwalia

Shubhi Ahluwalia

10 Min Read
Why Your Bounce Rate Is High And How To Fix It – Top 5 Reasons Why Visitors Immediately Exit Your Website

Why Your Bounce Rate Is High And How To Fix It – Top 5 Reasons Why Visitors Immediately Exit Your Website

The most important metric that you should be tracking on your website is its bounce…

Read More
Paras Chopra

Paras Chopra

6 Min Read

Scale your A/B testing and experimentation with VWO.

Start Free Trial Request Demo
Invalid Email
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail

All you Need to Know About Conversion Optimization Get the Guide