VWO Logo
Dashboard
VWO Testing

Zero-In on the Best Designs With A/B Testing

A/B test your designs to figure out the best converting version for your brand and website.

Know more
Complies with:
VWO GDPR Ready Badge
VWO CCPA Ready Badge
VWO G2Crowd Leader Spring Badge
VWO BS 10012 Certification Badge

We tweet useful stuff daily

Related content:

[Infographic] Why a Website Redesign Doesn’t Always Work

1 Min Read

(This is a guest post, contributed by PRWD.)


The website redesign.

It is often the big money ticket for a business; the project upon which a lot of faith is placed, and improved numbers are expected across the board.

Ideally, it is expected to provide a significant improvement in sales and leads figures, based on a modern, seamless and intuitive experience for the visitors that is future-proofed for the constantly changing marketplace.

Unfortunately, the numbers from PRWD’s survey show that this is not always the case. In fact, a few businesses even find a decline in sales after undergoing website redesign.

So if you’re currently in the middle of a website redesign (or planning one in the near future), have a quick look at the infographic below.

Following on from PRWD’s last infographic on the effectiveness of website traffic acquisition strategies, this infographic provides insight into why a website redesign for many of the UK’s biggest businesses don’t provide a jump in sales and leads.

At the end of the infographic, there are key takeaways that can help you get the most out of a website redesign.

Click here to get the full infographic

[Infographic] Why-website-redesign-doesnt-always-work

What Do You Think?

Have you ever done a website redesign? What would you do to ensure that a redesigned website improves the bottom-line?

We’d love to know your thoughts. Write to us at marketing@vwo.com!

Nitin Deshdeep
Nitin Deshdeep Nitin is a traveler, a cinephile, and a webaholic. (He just can't get enough of cat videos!) Professionally, Nitin is a marketer at VWO, who loves to write about Conversion Optimization.
More from VWO on Conversion Rate Optimization
How Indian Brands Drive Conversions On Independence Day

How Indian Brands Drive Conversions On Independence Day

The Indian Independence day is right around the corner. For consumers in India, it’s a…

Read More
Yash Vardhan

Yash Vardhan

5 Min Read
VWO SmartStats: Testing for Truth Versus Maximizing Revenue

VWO SmartStats: Testing for Truth Versus Maximizing Revenue

In my career I’ve worked in two different worlds. The first is the world of…

Read More
Chris Stucchio

Chris Stucchio

6 Min Read
107% increase in sales shows that customers care more for authenticity than low prices

107% increase in sales shows that customers care more for authenticity than low prices

eCommerce websites that sell branded products need to ensure that customers know the products are…

Read More
Siddharth Deswal

Siddharth Deswal

2 Min Read

Scale your A/B testing and experimentation with VWO.

Start Free Trial Request Demo
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail