[Infographic] Why a Website Redesign Doesn’t Always Work
(This is a guest post, contributed by PRWD.)
The website redesign.
It is often the big money ticket for a business; the project upon which a lot of faith is placed, and improved numbers are expected across the board.
Ideally, it is expected to provide a significant improvement in sales and leads figures, based on a modern, seamless and intuitive experience for the visitors that is future-proofed for the constantly changing marketplace.
Unfortunately, the numbers from PRWD‘s survey show that this is not always the case. In fact, a few businesses even find a decline in sales after undergoing website redesign.
So if you’re currently in the middle of a website redesign (or planning one in the near future), have a quick look at the infographic below.
Following on from PRWD’s last infographic on the effectiveness of website traffic acquisition strategies, this infographic provides insight into why a website redesign for many of the UK’s biggest businesses don’t provide a jump in sales and leads.
At the end of the infographic, there are key takeaways that can help you get the most out of a website redesign.
What Do You Think?
Have you ever done a website redesign? What would you do to ensure that a redesigned website improves the bottom-line?
We’d love to know your thoughts. Post them in the comments section below.